Creative trends Q2 2023, Soft launch sonar Q2, Moloco for ad monetization (#75)

get from why out survival the best Innovation yeah why out look at those creatives def uh and it's so it's a hyper casual all the way uh it's just no surprise but the hyper casual is getting back on track again especially for the Forex and in strategy games and uh and then looking at the compet competition in top Crossing uh charts uh which we saw with rash and Kingdom guard this is no [ __ ] gaming podcast to and a half Gamers sharing actionable insights dropping Knowledge from our day-to-day user acquisition game design and AD monetization jobs we are definitely not discussing the latest industry news but having so much fun let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously let's go welcome everybody um this is session number 72 my name is mat anich I'm

my name is y nice we are your host fine that's it was not as smooth as before but it was good we're getting there we getting there welcome uh uh so what are we talking about today so we are bringing back uh one of the best uh podcast we had before now it was it was pretty good so we have we are talking about C Trends again for Q2 we have soft loue sonar and submarine sounds inser here yeah oh yeah uh and then yeah so last time phix was talking about um interactive end cards right uh yeah it was a really funny thing happened today in one of my clients iron Source rolled out 90 second ads and people were complaining yeah yeah yeah yeah but you're not talking about that right no so you're going to talk about molo yeah M moo and how astrophysics and monetization are quite simpar similar oh

my God yeah okay uh so uh that's that uh I have one one big news that happen today on Google but they're not not going to talk about it yet uh but I will talk about in like two or three weeks because now uh for the UA people in the audience you can Target interest keywords and placements on on Google woohoo so this was possible before uh the UAC happened now they brought it back after seven years better late than ever so let's see how that goes uh it sounds good on paper it was pretty good back then uh when you had a little bit more control over multiple things so yeah uh in few weeks I will have some data so we can we can actually talk about it so we have games come coming uh funny thing happened uh I'm not going to talk about exactly the like what um happened to all of us but we got basically a funny thing we can

talk about that at our party so if you are coming to Gamescom register to the party it's already overbooked for two weeks but uh you know we can we can make some some AR Arrangements I guess depends uh and then there's big news because uh obviously we discussed um two weeks ago that we crossed 3,000 subscribers and honestly I was um kind of angry about uh all these slack channels being for seniors all VP zxs and whatever else so we created our own select Channel and it's open for everybody so this is going to be the most inclusive slack out there if you're junior senior midlevel female M whoever vendor no vendor developer it's fine everyone is welcome everyone is welcome yeah no [ __ ] still applies exactly so you know we are open but we we have some rules that everybody needs to follow uh and I'm going to be very strict about following those rules but we are open for everybody so please join

uh there's going to be Link in the show notes uh and I found out how to make those [ __ ] links work so it's gonna be working working links huh man I was actually Googling that that problem it was like two years old video so nobody at Google gives a [ __ ] you insert the link into the show note it creates a invisible invisible space after the link you can't even see it so never anyway anyway are you going into my physics part cuz that's not cool yeah sorry about that yeah sorry about that okay uh all right all right all right so no [ __ ] uh we're going to talk about the creative Trends so last time when I was talking about it I mentioned that creative optimization and testing is the biggest challenge in the UA it still kind of applies uh I found out I mean it's not anything new but Facebook is riing very much on your creatives and if your creatives suck they then you can't

have any kind of performance on your on your UA channels uh UA campaigns so I picked up one game the Facebook was paused because of the performance we tried 10 different ideas and kind of like two or three from out of them worked quite well and then we kind of saw performance picked up immediately so again you so better creatives have better performance oh well who would said that right no she Sherlock especially on Facebook uh anyway so I G I'm going to show um some of the top games and top creatives from different channels and I will do the hardest part for you so you can get [ __ ] inspired again uh and I have few examples so without any teasers do you know uh which games I'm going to talk about obviously you didn't check the notes so this is fine tell me fre I checked the notes check [ __ ] oh my God you Journey Remo

come on yeah like why would you do that okay be guessing game and I would be no okay so Felix tell me which game you going to be going through yes at least like you know you see CR see a lot of Monopoly this week lot of Monopoly we talked about Monopoly so it's just a hero I'm seeing a lot um which hero just a hero just a hero okay and then what else have I seen the usual suspect fish them uh talk old player X Games what else did I see all the same all the time yeah being targeted by fish ads yeah yeah how come well are are you 40y old female a female from us not you hiding something I mean like that are you not yeah yeah of course well you know I'm uh you know I had to bring up the the Tik Tok swag for the creative Trends anyway okay so let me share the screen no but

one of them has to be Rush Royal right exactly yeah but so I'm going to talk about white out survival Misty continent Evon obviously I mean I'm and also talking about merch Mansion Royal match Kingdom guard rash Royale wizard hero and attack Hall and there is the merge in as um from our friend aren and original games and I just want to showcase one thing they are doing quite well okay so let's start what do you want to see first uh Ral Rush no no no no we're not starting with ro what did you ask I just you know because I wanted to hear white out survival okay white out survival to match my t-shirt yeah those who don't remember we cover this game extensively because they kill it they're killing it and they're making more than 20 million a month uh

so okay so what do we have here oh that's mysty continent [ __ ] it and we start with mysy continent it looks like white out survival anyway you mean like there's a vter background exactly whoops ah what are they doing there interesting so you do you see like Survivor IO oh yes Survivor IO Vibes out of it it's super Survivor IO uh it's like group Survivor oh man oh a giant this is really cool right it is actually really I would download this game pied up the Trident you know what this is exactly how the game doesn't look like yeah it looks fake as hell right fake amazing yeah it's great but it's fake uh it's super fake and we have this uh so we continue with the Mystic continent and everyone man I will I will tell you why this this works super I mean not I I don't I don't think always works well

like I'm going to start doing it more often but this is this is the thing so the game I mentioned obviously we tried uh Survivor IO types of creatives on Facebook immediately best performing creative it has nothing to do with the game I I'm using only characters from the game with this type of uh setup and scenario which is uh obviously Survivor iio and this is Survivor as well but this is actually with the fake AI voiceover and this is just absolute copy of uh Survivor iio creative like this is one to one exactly but the thing is like I'm not sure why this this uh type of creative on Facebook it picks up the spend immediately and I'm seeing quite the good R numbers for the Survivor IO

types of creatives and it has nothing to do with the game and I I tried it on two or three different games immediately the best performer so I mean I'm not sure if if Facebook algo is uh it's kind of seeing these type of ads uh which are similar to Survivor iio and they're making so much money out of them that this is just preferred but I it's just um really mindboggling like how different games with the same creative concept can work quite well so this is this is obviously the trend is uh as as we know since Survivor iio kind of launched but now finally the the white out survival that I was talking about finally yeah quality lying here let's see so is that a fish them at exactly exctly oh my God they still fish them and exactly what I had in mind it's fish and

there's a little bit of the Hero Wars because they also had this um fishing mechan mechanic in the in the creatives but but you know it's only first uh first 3 second and white out survival is very good with hooks and this was the first creative and we have uh we have more look at this also pretty good right and these guys are genius they're amazing like look at like the first three seconds you immediately got all of our attention master of fakeness who like what who are these guys and where are they they're from China Jesus Cent games is it Cent games yeah they're they're killing it and then again so this is this is great again hook amazing hook amazing hook and so clever for those not looking at YouTube go there it's worth yeah it was actually quite funny yes

please yeah like everybody who is listening to us and and the reading creative Trends in the in the headline of the of the episode the name of the episode go immediately to YouTube I'll be showing press or press on Spotify just so you can see the video yeah it's true yeah yeah that's true as well and then we have uh basically these uh is perfect oh yeah I've seen this on nine gag a million times one it's just again and this is the same the same creative but the hook is different real real world hook and then like if you remember we were talking about this real world hooks with frozen city as well so they had this uh houses with snow covered the snow this is and so this is all about hooks different hooks Works quite well but now this is important watch this

wait is this for white out survival exactly yeah no way exactly now they're really lying huh it's they're not they're not lying I mean I me they're not telling the truth either that's super creative I know it's fake but it's super creative very creative with being fake but honestly yeah these these types of ads there you go fake Oscar to these guys no and this is I mean honestly like their creative creative depth it's just it's it's great and I I I saw like 200 pages of of different creatives and I just took all like these that got a lot of spent there are so so many different ones uh but uh for this latest creative this worked for Lords mobile uh back in the days which I took that inspiration from them for other games which I called like these Mass battles that I was always talking about this is very similar so they have these like different um shapes of the of the army

and then they are just battling against each other it's just chefskis seriously yeah it was actually Chef good P the string with the army people must be so pissed they're expecting something casual and then it turns into a Forex game out 20 minutes but you know like they have the idle game in on in on boarding so it's fine kind of kind of kind of kind of okay so there's this rash Royale um uh uh which is another example uh you want to see and they're doing this again altered game play as we discussed multiple times before they're not showing their their levels at all they're using this and in in various play is down a little bit of a stretch here yeah I know yeah I know I know I know should we just call it dirty lies instead of altered gamep playay well you know if you close two two of your eyes is definitely altered

game play even the third one and this is this aome they Ste that from they stole it from um Zuma was it the frog game the old one super old two desar they had a game like this as well I can't remember who no no this a Zuma game man like the Frog sitting in the middle shooting Bubbles and it's like a match threee yeah oh really nice okay know very very old 20 years old yeah yeah it's an old school one nice okay uh that's perfect and now I'm going to show you the kingdom guard uh and then we can guess where like what game they are kind of getting inspired by so why not both so it's like great us as an industry can just Embrace Embrace lying and move together like move forward together and but honestly rash Royale um creative team is also very very clever they using this like uh random random scen arios uh again this is the same at

least we're at least we're moving away from sexist ODS so that's good exactly and again you have this and this and these these uh creatives um work quite well for rash Royale and they're experimenting quite heavily so what these guys Kingdom guard is are doing and I saw it before so they are kind of looking at the top Crossing uh games and they're creatives and how can they kind of in in incorporate that into strategy they are actually looking at top grossing tower defense game because they have a fake tower defense game in their funel so that's why they copying it that's why they copying it exactly St yeah exactly so been uh talking about the the Tower Defense look at the look at these as well I would love to get like a AAA gaming person in here to just look at these creatives and just watch their reaction exactly yeah yeah they would just cry everybody would just cry and this is also Kingdom guard by the way so this really but you know you know

you can see see I see ads like this and I know it's just like this doesn't exist there's no way but that's you I know I know as soon as I see these type of ads I like oh well this is from I know rash Royale this is from different game but the thing is like this is very different art style it's uh completely different completely different and then this is great do you see the the combination of different games yeah of course man so the backpack resources again yeah exactly it's just uh this this mechanic that uh golden goblins brought into the into the UA and creatives it's just it's man it's like it's like building a game now like building the age of empir age of EMP you know progression from this game gcha from that game so we're going to use fake trick from this game fake trick from that cre exactly

exactly and then then we have this uh basically which is also the same thing but exact in in different um yeah not hyper casual exactly 3D hyper casual L poly it's like low poly with actual assets yeah exactly it's exactly the same ad as before uh man it's just L when I'm looking into these uh this creatives uh so I left out top War uh on purpose so we can we can talk about them next time because they also have quite a variety of different fifth version of their funnel mer exactly yeah yeah yeah yeah so so not dumb if it works man okay so let's let's talk about the wizard hero I'm seeing these ads quite often and uh do you know the game by any chance it's I actually haven't heard of it who makes it yeah it's actually by our friends

Ruby games and then Rio ah interesting yeah Ruby games is the hyper casual stud yeah pay attention to these holes very much and then I mean this is most probably just Survivor I with with the wizard obviously MH uh but these holes are very important in thisa in this case because uh is just creative or actually this a creative this is the strongest I don't know I didn't they haven't played the game oh so the whole are just fake are they most probably yeah and do you know which game has inside the like these type of holes exactly and one other game that's killed like [ __ ] crazy hole exactly so but this this ad is quite uh quite uh funny oh they make a game out

of those like like scale comparison videos really that's genius it's it's man it's it's great seriously oh that's hilarious and this is you know this is one minute long wait wait a second it's not done it's not we are not done we are still not done the real life finger the real life finger but there is one more thing uh which is super important and where the [ __ ] is he where so anyway like these games got like crazy uh and I see why yeah I mean it's is it is it PVP no I don't think so yeah it's just like very satisfying to you know okay so I guess uh download The Right Crea there was a um Will Smith as is uh from Main in Black coming from for

from left talking about uh you didn't download that one I thought I did H anyway maybe I put it in I will put it in the post production [ __ ] off it's fine uh and then so let's let's talk about the merch in for for a second and then we can uh we can uh oh no we can finish the the kind of hyper casual theme a hyper casual theme and then we can go to the Casual games so Evon obviously dancing everything now this [Laughter] new this all right these type of things you are and this is not even you know the the first iteration it's like going back to these phone games you need to play you press like played on TV and I mean but this is uh the enemies are in idle animation standing on rolling barrels exactly with the with you know you're shooting into the barrels and then

trying to get different uh enemies on your on your side and then it's like doesn't make any sense noero sense and why are there Spartans it's exactly and then we have uh another variation which is exactly the same how much spend did you think went into these creatives These are the top uh creatives uh in terms of spend so anything they are spending now is just one of the like top five creatives so for what like basic eon old one well the Evony that we are always talking about they Evon Evony the one that everyone knows game play this is the Forex one yeah the Forex one that they they pull they Incorporated the pull the pin into the game I'm pretty sure if if I download the [ __ ] game like this is going to be one of the levels most probably most probably and this is like this again this is nothing new if you if you see these type of things is basically like the this gate concept from from every other hyper casual game and there are different um different versions of

this and iterations there is this new game like it's a gun game so you shooting on on different targets and then you're just getting better guns that's that's it that's the game basically and this is this is exactly the mechanic from from from there this always amazes me when we do these like what people come up with incredible incredible but you know again we are coming back to the fact that uh what we see here is just a lot of uh a lot of different hyper casual games again you're just coming back in time it's just uh it's just different uh different types of hyper casual that are again now trending uh so we were talking about the hooks and like how white out survival is is doing quite well uh so aren and then the team from original games this is very creative and this is one of the best performing for a while honestly first granny died yeah exactly so you have the hook granny died the drama there and then you have

a merch and then you're renovating basically the this um what at least she didn't froze to that yes yeah true but this is not in the game so this is kind of altered and this is well it's not fake but it's yeah this this can be considered altered yeah yeah yeah and then basically this is it so you have the hook and this is this is definitely working quite well for them because when I talked to them some months ago I think it was last year September this was the best performing creative and it's still up there it's still like top spender so uh merch Mansion how wait can you wait wait sorry sorry just you a question can you really run a creative for that long doesn't that great some kind of creative fatigue you can uh depends on the on the channel so if you're running it on on ad Networks you're fine if you're running it on Facebook you're [ __ ] baby okay it's like yeah it's gonna die it's gonna die sooner or later sooner rather than later in on Facebook very soon uh with I

don't know what whatever level of spend now Facebook sucks so thank you may anyway so merge Manion Pedro there is no Pedro there is no [ __ ] Pedro they run out of money Pedro is too expensive Pedro is out there even keep showing Pedro in these like small ones I guess there's some LIC I know they they were they were showing KD baits for for a long time yeah honestly different contract probably okay but if you if you work with Pedro and then you can use it for two months it's not [ __ ] clever money very dumb yeah but maybe it wasn't maybe it wasn't like you know performing you know there were fatigue yeah Pedro can't have any any type of fatigue come on man we just talked about Pedro last time uh so I don't think Pedro is uh is going anywhere it's just why would you not run a best performing creative that you claimed in

few podcasts that oh this is great this is running amazing so either like you said that well exactly exactly that was always uh the rumor yeah and this is the this is the old creative I remember this seeing this they should have used Morgan Freeman instead well Morgan Freeman okay well you mentioned the Robert DeNiro for Monopoly go okay that's fine this okay you have this uh different celebrities in your sleeve nice anyway so you know Pedro celebrities um most probably not as as great investment as uh people would think um so what else Royal match of course Royal [ __ ] match what do we have here burning the same [ __ ] thing all over again Aid King save him one minute long video different uh different scenarios get waving I saw like 20 times

I know I saw this 20 times in few different iterations and I think we actually showed this V this exact video on the last creative Trends yeah this is still this is still kind of working I've never seen a success one is always fail so like yeah that seems to be the common Red Thread it never succeed yeah this is a little bit this is kind of new uh but again saving the going to drone in balls yes of course and then you know he's freezing someone is freezing and then they have this with ugc that's not Pedro it's not Pedro it's uh some french guy talking about uh Ro just put it in only 20% of people can work that out yeah exactly on all 20% that's it's a lot only 1% 1% no no no 4% 4% work yeah 4% works the best yeah yeah that's what

we tried in the in the headline different different numbers and the four kind of uh was performing best anyway so they're using uh these ugc type of videos in combination with their best performing creatives nothing new but you know you can you can definitely do it and I'll just just because why not uh I was looking at Candy Crush since ra match surpassed surpassed Candy Crash in terms of Revenue we can play some some candy cr uh creatives as well CU why not you can see for context just regarding last month I think or yes recently not like very recently very recently and this is basically it at least they they have eyes and they can smile seems super basic to me it's very basic but they have brand guidelines you know I know we discussed that I know I know I know so with this type of brand like gu uh your hands are tight a little bit and me your brain is

also very limited you can you can be on the festival like the whole year with these type of bet okay okay okay I just pause and this is most probably the same yeah this is exactly the same [ __ ] thing it's just like different order so so okay uh that was basically it so what can we what can we um get from why doubt survival the best Innovation yeah why out look at those creatives uh and it's so it's a hyper casual all the way uh it's just no surprise but the hyper casual is getting back on track again especially for the Forex and strategy games and uh and then looking at the compet competition in top Crossing uh charts which we saw with rash and Kingdom guard and then basically drama so not drama but very strong hook uh and it doesn't need to be very strong Hook

from the game it can be from Real World yeah that grabs the attention uh that's It Felix go wake up wake the [ __ ] up pick up I'm already aw don't worry uh so uh Dr Remy are you gonna have to quote me on this because this is going to get you know complicated analogy here because I'm going to talk about you know how astrophysics and AD monetization are not all that different I me I'm I'm really looking for hear that Dr remier yeah this so ad monetization is actually a bit similar to planetary physics that's right planetary physics uh so bear with me so if you think of the demand sources that you plug in it's like getting a direct pulse on What U UA channels are working well so the better a UA Channel works the more UA dollars flow through it the higher the spend the better the monetization source for us admon people so if you think about it like these companies have like kind of their own gravity Fields uh the more money uh that

is spent through the platforms the bigger the gravity Fields uh in admon so an example Ma's talked about many times on this podcast is for example right now how good applovin is for UA I'd Echo that it's a great demand Source on admon as well so today I congrats for a 25% bump guys yeah yeah great share price yeah bum so today I want to talk about a new company whose gravity is starting to become big enough that as an admon person you have to start paying attention to it and that is Maloo malocco for those who don't know is a DSP and for those who don't know what a DSP is it's a demand side platform which means that they don't have their own inventory but they buy it all on rtb which means real time bidding so they buy it all from ssps how good whatp what is a supply side platform so yeah it's

where you buy the demand okay so un need the Apple exchanges essentially so how good a dsp's performance is depends completely on how good it's machine learning and algorithms are so when you launch campaigns with dsps there's often learning periods that you need to go through to teach these algorithms how users like how to find users that are good for you how much do these learning like phases usually cost much 25 50 Grand like what's the what's the going rate it was it was like that before it was 50k yeah uh but now with mcoy you can just turn on the post packs and you can actually spend zero money and then uh you will just have to open those for like a week or two so they're starting to get post Backs from different sources so you don't need to spend anything and then just launch oh nice when you're ready know that so you're saying you can save up to 50K shitty insts until the algorithm learns

yep that used to be the trick LIF off used to do they used like we'll give you 25 Grand in free credit and then like no one said until you started like oh yeah that's our learning budget yeah exactly anyway so if a DSP works it really works and as of this moment the DSP with the largest spend is Maloo there's rumors swirling around the industry that maloko spend this year on mobile will be Way north of $1 billion and I've actually seen slides from maloku that confirm this so what's the sorry what's the second biggest or like how should I you know compare DP is that Malo is the biggest DSP right now in the world the second one is what be lifto I guess right probably yeah okay and how how much you would say they would spend lifto used to have like a billion spend I think but like not anymore but like this is they're they're growing bigger they're growing quickly so they're Crush okay yeah so yeah you know if a demand

source is spending that kind of money given off that kind of gravity feel cuz you know a billion dollars in our industry like is a lot of spend like if you think about it like what was all gaming mobile Gaming revenue that's our sponsorship money yeah easy that's fine yeah few months for honai Star rail yeah so you know a demand Source like if it's spending that kind of money and giving off that gravity field it's good for admon people to take notice so normally if a DSP is spending that kind of money there's not that much an ad monetization person can do dsps like I said don't have their own Supply so they don't have their own SDK so they buy it all on open auction via ssps that generally means that Adon people have to work with dsps by integrating an exchange like digital turbine or the exchanges that you get in app loving exchange or iron Source exchange or through like other n works but Maloo is a bit different because a year

or so ago they bought aous which was a mediation platform that had an SDK they Sunset that product and kept the a SDK and voila right now you're able to integrate maloko SDK as a direct demand source to get direct access to their demand so why am I even bringing this up if you already have access to the demand through exchanges so how it works for dsps is that if is that when like they buy inventory uh you can describe it almost as you're getting charged ATT tax to go via someone else's SDK connection which typically is between 20 to 35% so if you're spending as much money as maloku is on exchanges that means sometimes that a considerable amount of incremental money can be generated if you go direct and there being very clever about this so how much so this is how they're

being super clever so how they're executing right now is you can send them a message and they can actually work out KS they can see in what apps they're spending in or games they're spending in and they can calculate roughly how much incremental money you can earn by going to them directly very clever so they go like oh you don't need to integrate us and let me just do the calculation and then they work out like oh you can earn ,000 more a day if you go directly to us because that's how much money we're buying already through your games so right now legit yeah really it's clever so right now um like Maloo is not available uh it's available on Max as a custom like integration which is a pain in the ass a bit more pain in the ass to integrate on iron Source they're an adapter uh so you don't even need to do anything extra it's just integrating directly they own waterfall placements uh but I'm sure they're going to be building a bidder

eventually uh only word of caution that I have here is that they're super strong on interstitials and rewarded video uh banners is absolute garbage for them like terrible like worse than terrible but in terms of uplift when I have tried this uh the like kind of the estimate that they gave me was pretty much bang on after some optimization time so true to their work and the ad ad arow uplift was in the 10% range on rewarded video so to sum up my segment in one word this intermediation what ex exactly going directly to the source instead of going through middleman oh okay interesting how about that yeah nice okay uh okay so tldr is like right they're pretty much one like the DSP

that's big enough and they're going direct so it's like they're doing something that's not really normal okay but it's kind of like a testament to really how big they are as a DSP o all right nice yeah but yeah the analogy with the gravity field was pretty nice I would say thank you Dr remier problem oh Jesus [ __ ] Christ we we should have a soft lunch sonar for like a like a separate episode like this is just like [ __ ] million games go no there not million games that's last time man you got 20 minutes man don't worry I okay submar sounds here soft L sers happening so just for a little bit of an update for last time uh we did 20 games this time the will'll do 12 games a little bit more quality over quantity and honestly I wasn't able to find that much because it was just three months ago uh uh the other thing mon ago yeah

small update to the ones that weal about last time we covered extensively Squad Busters because they were different close betas so if you want to go check that out is on the channel ex we also covered uh Harry Potter magic awakened which didn't really make it to us yeah it was awake we would say so P intended and all the the games are pretty much as they are I think uh but one big update and we'll start directly with that is Warcraft AR Rumble which is no more and currently it's Warcraft Rumble so that was a renaming uh they have the regional testing locations currently in soft lunch from Tuesday if I get it right Sweden is a great Warcraft country something like that and as said the game

is already in soft lunch uh as per blizzard way uh the global lunch is not far away or let's say rather soon so so in five years yeah we'll see what happens my guess is that this is going to be somewhere Autumn but at least we're going to see some data now because it's not close beta or family friends whatever what the [ __ ] is this Clash Royale yeah we talk about it this yeah we talk yeah yeah we talk about it's a clash Royale style PVE game play uh lot of stuff uh why do we need another Clash Royale clone because they're blizzard I don't think they playing blizzard Nostalgia as usual so what is like how is this nostalgic because you have all the blizzard like Warcraft IP in it like hearstone you Heartstone had the same premise that all the VRA IP and you know just playing on mobile so but let's see I'm I'm not really positive regarding the outcome of this yeah this is commercially let's say like looks Gorge but I'm yeah I'm I'm kind of skeptical

it's going to have like gigantic cpis yeah like you have The Bard IP there but uh yeah don't know we'll see man if he if it didn't say blizzard IP I wouldn't even recognize it from from this screen yeah uh let's continue so mystery matters this is this is interesting and it matters a little bit because guess man you're full of puns [ __ ] the CG are on fire guess who's who's behind this this one I know play yeah of course uh this was soft launch actually in October 27 2022 but now uh as I saw it there's a new iOS version finally launch soft launch this month so that says something usually and the interesting part here is that it's not only a hidden object but it's also combined with match three for a 45 and above women Bonanza

yeah so I've never seen this one before where you have actually both core game plays into it but yeah let's see maybe they come up with something like I'm really looking forward how this one will that's interesting actually that would open up another complete way of thinking about things yeah let's see okay next one uh blast Raiders or let's say blast explorers this is a little bit of no no no no no this is actually a little it took me a little bit of digging until I found out how this played so this is actually Big Fish shout out to our friend Laura Laura who actually I guess is involved in this uh the interesting thing is that this game was actually called first blast Riders and softland jary 12 2021 on Android but now there's another Android game called Blast expers fan puzzles which softland June 14

2023 and if you look at this screen and you see the familiar UI with lot of soft currency where do you think this goes oh my God this is [ __ ] coin Master exactly so if you look into the I wasn't able to find the gameplay of the new game just the old game but if you look into the screenshots there it directly says that attack your friends friends boosters Laura when this launches you're coming on the pond to talk about it so yeah of course she will be able to because it's a small company nobody cares about anything right it's it's not AR keep in mind it's the the big company that that's owning Big Fish yeah I'm just saying um now she never gonna so it's it's click to match core and there's the coin Master meta something like the PVP like why why would you combine these type of things the interesting thing I have one more game in my SAR that's doing exactly this we'll see it's going

to be a head to-head oh I love it let's see but that means ecpm go up for they will F they will fail both like maybe like it will combine MRE and casino cpis together exactly yeah so it's going to be 200 amazing and who wins well done admon admon yeah let's see I'm really curious how this one will play out okay uh continuing this one is a pretty much like sh shot from Guess Who 37 entertainment 37 games how was I going to guess that hles and survival so it's the the zombie match free game yeah yeah yeah the Forex one uh so uh they have a Forex game with uh guess what let me find dinosaurs wow dinosaurs and dinosaur battles but actually merging tower defense game hello hello Kingdom guard look at you

nice okay this is7 ACC as well because the dinosaurs are like spting fire yeah yeah so soft lunch August 4th just last week uh is a Forex with Tower Defense score gameplay and I think also some dinosaur battles as we saw in there some Auto battles maybe just let's to all the like hybrid casual hyper casual gaml and slam it into it you remember the hero game like they had dinosaurs before the save the do they had dinosaurs in inside but you know this is again another kind of try out on the let's put as much kind of hyper casually score game plays in between and then but this doesn't look hyper casual at all this is the Forex part yeah yeah okay okay sorry I forgot yeah I forgot I forgot okay so that's uh that's there um um what's next project entropy this is

from fun plus soft July 4 uh way a lot of games have like different versions of their builds or names or like I've seen gameplay videos like two years old and then I see that like the first version of the build on the stores is like last month so I don't know what's happening there if somebody wants to correct me feel free to do so in the comments but y it's kind of confusing this looks like Starcraft yeah uh this is a Sci-Fi Forex so yeah yeah yeah Misty continent is also kind of Forex game right and they are using [ __ ] fake creatives so this is going to be the same yeah I don't know how this one goes in think about storm shot they're not but they they have an they have an auto battle in it I think so it's a little bit at least I to go towards casual features but yeah it's a Sci-Fi 4ex okay next one um a dragon air silent Gods newers yeah so this is a

newers game uh for those who don't remember uh they are the publisher behind Marvel snap and this is actually by the way they're going to have a huge booth at gamescore we need to go we need we need to go as a unit we can't go alone yeah of course yeah we merged together we need to hold we need to hold Remo's hand so he doesn't run away and go to like you know no he's got he's going to bring all the suitcases from his house so he can buy all all the wfu uhu statues all the statues yeah yeah so this is a auto battler MMO RPG if I get it right there's this AO battler there then there's this kind of exploration part Story Part this is the the EA game what is the Star Wars uh it's pretty massive to be honest the first look so yeah let's see how this one goes this is actually uh soft lunch May 18th and yeah

again I've seen something older videos of this propably so again could be just like switching accounts with you know Studios because nover is a publisher this could be a different developer and so on so for takeing the grain of salt but it's definitely yeah going to be interesting to see and follow how this one plays out okay uh next one ah classic monster hunter now yes ntic story ntic [ __ ] sake it's not ntic Jesus Christ to piss you off anyway um so this is yeah this is the see played out uh this is the usual uh geolocation game I guess without the crappy I can't wait to go outside and play Monster now I'm already looking forward to it be a hit um honestly a lot of people think this is going to actually work yeah because like when I was looking at the like the combat gam playay I think these are

actually reused assets from the PC PC game as I was playing it a little bit which is super super popular in Asia and my guess is this could end up actually like Dragon Quest walk which is again just Asian focused and Asian revenue and we don't care about the west and that's that that could be it maybe finally something that plays out for nean after Pokémon go but yeah let's see uh yeah to trigger twice huh don't don't know honestly what to say about this one interesting thing is was like when when you were fighting the monster it says like find a safe place to to fight it before you actually you know what you know what you can find the safe place that's our slack it's a safe safe place for everybody everyone is welcome exactly ni shill exactly yeah let's continue um yeah and this is the other game I was talking about called coins and puzzles amazing uh coins and puzzles is from

Guess Who yeah we already know you you teased it in the in the chat before yeah so it's aavin and uh actually this seems to be another Play at casin another play at casual Casino um they have this like renovation meta as you see there and some kind of a like again the girl was I think freezing of course she was freezing like taken straight out of the creative but what's really interesting they actually have two games both on Android on their store account because this was soft launch uh before or March 26 and they have coin story girls episode which I again I couldn't find the game playay from but the interesting part is that that game doesn't have a SL machine dice dice board and this is going to perform way better because what I mentioned on the last time dice work better in terms of

the CPI than obviously [ __ ] slot machine who know this so they have both games actually in soft lunch with both kind of you know images of this is interesting or let's say different setup this is how you actually teste different mechanics you just put same build just yeah different uh different assets and currently when Market is really heating up with Monopoly go it's like a great time to soft say that like they're taking a monopoly right that's uh interesting yeah yeah it's it's right there so let's see okay continuing uh Warhammer 40,000 War for why another Warhammer game for [ __ ] sake who does play like who who plays these games Loy like 100 million Henry kav is going to film it into a series or something now that he was kicked out left Witcher man pretty big IP I know he's pretty big IP but still keep in mind Warhammer is the original uh like

Warcraft guys before Warcraft was there they wanted to have Warhammer IP and they didn't get it so they said [ __ ] it and just roll with it Warcraft was yeah great great idea a awesome move yeah okay necrons I see necrons I see a chaos space no I don't see a CH space yeah it seems like a car battler probably going to be horribly High CPI even Warhammer IP W I don't know I don't know this is under Ste for the count and was softland June 1st 20122 actually okay uh continuing uh one of our favorites uh that we always pick on is Ubisoft so actually there's a new game very very recently June 30th soft lunch is it a battle royale division Resurgence oh my God that's the mobile Port of the famous PC game of the loter shooter Jesus Christ oh this going be so clunky isn't it I

don't know let's see uh maybe it will be less clunky than the other game I'm going to talk about oh yes so there's another Ubisoft game that we going to show and that's Assassin's Creed Jade so they actually have a close beta running currently from August the 3 and we are not invited oh no I'm not invited of course not uh I'm really curious how the mon Works in it haven't checked it yet but definitely no rewarded odds my guess is my guess is that because it's in the Jade era and like whole like Asian China team it's again catered towards Asian market where power progression does moral Millions so maybe they are playing it outright from the start so let's see okay but as I as I click through it a little bit it's like very very typical Assassin's Creed you go around kill people silently not silently run to Towers then you animation you jump out of the Tower and then new map

unhides and like it's like completely the the it gets very grindy it gets very grindy super grindy yeah it gets super grindy that's Ubisoft formula okay so that's there and then we have World of Warship legends from wargaming of course what's new about this one yeah the new about this one is there's actually a second mobile game on the team of world the warships because they have World of Warship Blitz and legends which which is already there and this is Legends um to be honest this plays a little bit better than the tanks game on like all together because it's slower as these ships aren't that fast as tanks and you like you know really need to time your Torpedoes your shots your whatever like I don't know if there's even the aircraft carriers because the gaml completely changes there like as I was playing this like with aircraft carrier you just switch over to map view and you just send you know squadrons of Fighters or dive bombers on ship this is

such a Remo game you must love this right it's amazing but you know only only Improvement would be uh Wu ships they have that they have Jes they have collaboration with anime Brands man then go this is game Dr exactly but honestly like this is a hobbyist game like people who play this game they won't play for the collection for the Army history and stuff it's like sure sh they put in so much effort to make it historically accurate it's quite impressive yeah yeah they're like really killing it there so no no no questions asked okay and last one tiny animal War by Gem City so guess where we thought this before what is this is AFK Arena no no no no a second is that Legend of slim no

that's Legend of slim it's uh animal war and art of Legion all other Auto Battlers where you first merge the units before the battle then they Auto Battle art of Legion was the the original OG well original ganger with all these like fake ads and the the hyper casual small characters blue and green uh blue and red yeah yeah and then there's the idle part of it like it's it's pretty much art of Legions on okay yeah yeah yeah okay nice more cuter Graphics I would say so let's say but this is like why why people do this like the art of like the art of Legion and the cpis must be like super low and like why why would you put this type of um I don't know like to be honest this is the this is the first game I saw on Jam City's account from 2021 oh yeah true okay so this was soft lunch actually June 11th this year and it's the usual outo merge battler as the are the world Legions I think maybe this was because if I remember correctly J C was involved in

that web three uh Champions game name what is it Ascension yeah something something uh yeah and then the whole bot team pivoted to to this um different web 3 type of company yeah yeah so yeah don't know but it's interesting like I'm I'm really curious if this will fly now after all the 20 different clones of out of world leag and like whatever is there so let's see yeah yeah that was it for the soft lunch sers this time uh yeah we keep on our sonar and see what I'm really looking forward when blizzard actually releases the AR Rumble game we going to review it oh yeah yeah of course I can say I can already say it's going to suck that rewarded ad placements are going to be so good yeah exactly banza that UA team is going to be doing only ad in the U yeah in the U Adas Bonanza in the UA team like mobile

UA team of Blizzard I heard only great things experien dudes Blended campaigns man oh but honestly they're trying man like if it's if it goes under slack group if it goes yeah of course if it goes under Microsoft my guess is that maybe there'll be some kind of a different uh synergies there but yeah let's see let's see all right let's it that's it thank you very much guys for listening uh please uh keep subscribing because our YouTube channel is [ __ ] exploding in the last few days thank you very much please keep uh keep doing so also join the slack uh it's going to be a lot of fun uh we have different channels we have already like few few people coming in yeah and see you at Gamescom and see you at Gamescom thank you cheers bye bye well that was a fun episode to record I had a lot of fun on that one it was good

[Music] [Music] [Applause] [Music] yeah a lot of [ __ ] unfortunately I couldn't spare one of my brain cells to write a better thing because you know like one of them was used to use the monkey that's okay I had to I had to bring up the I'm not going first oh you are going first man noely going first of course yeah you're going why am I going first yeah your brain cells can can rest afterwards uh wait wait wait wait wait let me just move my screen around so it's in the position here yeah [Music]