Creative trends Q1 2023, Mobile games Soft launch Sonar, Meta enhanced interaction in admon (#64)

[Music] welcome everyone this is no [ __ ] gaming podcast two and a half Gamers session number 64 we're sharing actionable insights dropping Knowledge from a day-to-day user acquisition game design ad monetization jobs definitely not discussing the latest industry news having so much fun let's not forget this is 4 a.m. conference discussion Vibe let's not take it too seriously welcome Felix braber yakob Remia and myself mat lerich and for you for well some of you you that think uh we are actually recording at 4 a.m. well I can't confirm or deny uh we are actually recording 400 a.m. just yeah somewhere yeah it's 4 a.m. somewhere for sure well I guess 400 a.m. here it's like sun is shining it's kind of nice uh well yeah it's dark in yacob's place so let's see yeah I've

been getting s some great feedback for our last epis no no no no no no don't don't chitchat no no no we're going to talk about your last post because me and Remo have created an absolute monster we mentioned flamboy and flamingos once and then you've taken it to the whole another level but not only have you taken it to another level you've also Incorporated it and you made the most eastern European Vegas post I've ever seen it was so tacky and they got so many goddamn likes holding a goddamn Unicorn oh yeah of course uh just uh Vegas and flamboy and flamingos and just everything just came together it's like it it makes all the sense and you were not the only one who said like this is so Vegas this is so Vegas which brings me to the fact that uh we are actually organizing a party on Wednesday so you should sign up for it uh it's already like 150 people from what I heard from the the other

guys organizing it that registered so great job it can be more so uh yeah and also I still have some slots left for a meeting so hit me up also hit up Felix he's going to be I'm going as well yeah we should have some Cabana on Tuesday or something and also I'm bringing some I still didn't haven't ordered it from on Amazon but it's a podcast try that I mentioned it should be kind of fun so we should set up some like live studio there uh yeah so what are we going to talk about today so Felix going to give us a monetization ad monetization update uh I'm going to do a creative Trend um section which we've covered a little bit at the beginning of the of the year but it's going to be slightly different because then Felix pulled out some data from from admon side but but now I'm

going to do it from the the UA part of uh of it and it's going to be the first time I'm going to do it so if you have any feedback please let me know and I want to do it at least once a quarter maybe every month just looking at last 30 days of of data like what's what's happening out there just to give you some data and some information to get to your um creatify diation phase and then yakob is going to talk about soft Lounge games and uh it's going to be a lot of new [ __ ] which is happening up there supercell games roio games play games new ah it's gonna be fun I don't have my margarita so please don't make it too long it's like 9 in the morning free what 9 in the morning it's already what 12 it's and I'm still sober so man it's a terrible day but I I was already in the gym so it's fine yeah enough of this uh let's

uh let's start Felix all right yeah so what do I want to talk about today um tell us couple of things oh Sor sorry sorry to interrupt man uh I just wanted to briefly mentioned like how hostile Mr yakobis and we might just rename the the podcast to like two friends and one hostile [ __ ] at some when we talked about do what what happened was he talking my back again no well in the in the WhatsApp message like we we talked about where is the Remos part and then he's like oh well this is only game design part blah blah blah no nothing else happening in the like during the session so our dear listeners this is this is who he is this is who he is it's going to be two hostiles and one friend if you keep interrupting me because my part was in Excel sheet and not in the war okay sorry sorry Felix streng through discipline Remo STI through

disapp okay so a couple of things I want to talk about uh that explain that happen in the world of AD monetization so I want to start off first by talking about an email that meta sent out last week announcing uh their new Android SDK version 6.14 which contains some key updates uh normally not really make like a segment on SDK updates because they're usually a bunch of hot air promises that never really like live up to the hype like you're promised a round trip like on a rocket ship to the moon and stars but really usually you get like an economy single trip ticket to Nebraska that's usually what happens so to the email uh they announced a bunch of features but only two really interesting Parts uh and it kind of just Illustrated for me also just how far the mighty have Fall Fallen in mobile ad monetization uh first in the email uh it doesn't doesn't like even mention iOS at

all it's only an announcement for Android showing that meta has completely abandoned the platform and bidding on all L traffic which we kind of already knew but it's just a bit crazy to me that the former largest ad Network in Mobile just gave that like iOS traffic up without even trying to fingerprint uh like the audience which we know that all the other AD networks are currently doing on iOS how do we know that the networks are doing the fingerprinting actually I mean it's like word on the street and uh I see on the U side but like how do you know yeah do you remember do you remember that night uh the faithful night when iOS 14.5 uh rolled out so in the world of AD monetization like where were you when iOS 14.5 rolled out I remember where I was I was working doing ad monetization but but basically what happened was that like no network knew how badly Apple was going to enforce this no fingerprints policy it turned out it wasn't enforced at all right but for the first three weeks

uh the ecpm Delta between L and Ida traffic was like 50 to 60% so the difference between ecpm was really big and slowly over the next two three months that Delta narrowed to like 20% 133% and some cases I've seen 8% so that's kind of where we are now between 8 to 20% price Delta in idfa and l l traffic and like are you telling me that like you know the ecpm difference or like the value difference between non-tracked and tracked users is only 20% so no like there's no way in hell right so just by looking at the Delta you can see that all networks are pretty much doing this fingerprinting that's how we know all right yeah so um back to the email uh so the email also contained a feature an updated feature uh and it was a endcard view timer it basically stated that this quote ads include a minimum video

interaction time of two seconds before a user exits the ad and returns to the app please note that this is in addition to the 5-second timer on the video ad so this feature started rolling out gradually in February so first of all what does this mean it means that they've added the click template at the end of their video ads after the 5-second timer wait the second wait a second is this the the timer that all the ad other AD networks are using yes so users now have to spend two seconds to click out of the ad which is a very very nicely like PR manner how they like called it in the email they called it like instead of clicking out and being annoyed which is usually what people are they called it interaction gez enhanced interaction enhanced interaction sounds pretty fancy altered gameplay interaction please more of these terms yeah I know so second of all LOL

because this means that it took meta till 2023 to add these aggressive click templates that iron source and app Lovin rolled out in 2021 so it's just crazy slow so if you remember back to episode 33 I went on a rant with YouTube about these end cards and their impact I'm not going to bore you with the details but in essence they really make a difference on user conversion in video creatives and you know at the expense of user experience and reten in apps so are we talking about the thing where it's the x is so small that you cannot click it and you have to drag it down and move it but no it's called interaction Remo don't be such a Negative what are you talking about enhance interaction enhance interaction my ass yeah but anyway to sum sum it up this kind of just highlights for me just how far the mighty have fallen like meta also stopped doing their cash bonuses for like per quarter this was a really nice thing before that basically as an LC

account so large account uh if you grew quarter on quarter you could get a percentage of that growth back as a cash bonus but they removed that that was usually a nice way to get a couple hyy KS like in but I this is happening only in China because they had these cashbacks no I was getting these deals even last year like they were yeah like this Christmas Even I was still getting them so now no also I'm hearing rumors about even more layoffs so it just me be terrible working there but just can't figure out for the world why meta just doesn't fingerprint on iOS just like everyone else does like I have no idea so they can spend more money on my VR headset I guess yeah for the meterse thank you Remo thank you Remo you're making lives of AD monetization and UA managers really hard thank you very much for the VR [ __ ] all right I hope get something

world yeah imagine interactive ads in VR you know enhanced interactive VR actually man I actually had to do my teases at University like ads will become avatars and agents oh my God you spoke about this like times already you could fall in love with an ad I would love that you'll have an NPC as an ad yeah of course it's already happening ledin what you are talking about we mentioned last time yeah hi would you like to try my solution okay okay anyway before I turn off my little speaking slot to our resident scarf toting fashion Flamingo uh I wanted to actually answer some listener questions so after the last episode I had five people wow reach out to me with questions which is very interesting because it's five more people than I usually get reaching out to me after a podcast

episode and all the questions were on the same topic and it's how to prepare your ad stack to limit limit the risk of an ecpm drop on October 31st in the short to medium term as admob shifts to bidding completely so uh Mach you need to close your ears on this one because the best thing you can actually do to ensure high ecpm is having a diversified ad monetization stack oh it's not only about but also nice exactly learning so in essence you want to have as many sources as possible to bid up your impressions uh for admob like for yeah for yeah for like the admob now moving to bidding in moving away from placements in October it's now more necessary than ever to work with a Google ad manager reseller uh Google ad manager is still kept on plac placements ensuring that you can still get Google inventory at higher prices uh just make

sure you pick one of the right networks because some of them are quite Shady that's what I have to say about that how to pick a ride one how to pick a ride one just the biggest ones go for the biggest ones the biggest three is like a4g poten I think you wanted to say it's just pink Felix instead of yeah me and what's happening like Halloween at apocalypse yeah well we'll see like like it's not good for some Publishers because some people who are like 60% share Revenue admob there and like that could get quite ugly so another thing you can do Amazon publisher Services is a potential good partner to get in with uh ideally you'd get some e-commerce traffic uh but if you're large in non-tier one GEOS pangle is a really good must as well I'm really kind of hoping for pangle to launch in Western Europe and the us this year but I doubt it's going to happen because of regulatory issues um yeah uh just to wrap it up because I know wants to talk about 20

games which be lovely um so just keep an eye when you're adding and testing new ad sources that you want to have like keep an eye on share Revenue uh you always want to have a share revenue on all your ad sources to be at least five to s% so just divide uh the ad Revenue um by by Network by the total ad revenue and if it's below that threshold you kick out that Network and try a new one so nice I hope that was quick enough for you Rema no know I was just saying Tik Tok is going to get banned oh yeah what why I thought you were hurrying me up so like went for my part quicker cuz you went like this yeah let's continue like well what's okay so before I I dive into the UA creative Trends part uh you know since we announced it last week we're actually having a sponsor it's called missplay so again this episode is brought to you by m play they're actually doing quite quite a good job loyal the the number one loyalty app for

mobile Gamers media source that leverages continuous rewarded engagement to drive retention High L TV for advertisers so I personally use them for uh for multiple games uh as a UA source and as as we discussed last week it it actually works quite well so uh I didn't know man I have to ask I know that's it's F it's great actually people love that uh comment from from your side so yeah it's good so if you are looking to reach highl TV users and achieve your performance goals check out misplay uh and get in touch at mpl.org and since we love case studies and also we are going to do one case study I think uh in the next episode or the the episode after that uh I'm going to share the the link in the show notes but quick the L drr um they increased scale by 15%

from their Baseline in increased retention on the day seven by 10% and also day seven R by almost 7% so yeah let's see um read it for on your end uh I was pretty much satisfied with what what I've seen in the in the case study and you know they're working quite heavily on the on their algorithm driven targeting so uh that's kind of nice so when I was uh working with them I guess like a year ago it was all CPI based but now it's actually Ross based algorithm driven campaign site so yeah reach out to them or reach out to me as well I can I can inro you so back to the to the UA part so our friends at games Forum actually um they released one report it was a like some time ago but they asked UA managers like what are their biggest

challenges and uh there's like list of 10 different challenges but you know guess what was the biggest challenge for the UA managers finding Flamingo slippers well okay so third best UA manager doesn't doesn't know [ __ ] how about the second best manag UA manager on the podcast CPI CPI it's uh no it's actually creative optimization so CPI GPI why I'll give I'll give Remo half half a point for that it's a half a point yeah okay true CPI but okay I get half a point as well though for Flamingo slippers okay that's one point so good job guys uh so yeah it's the creative optimization actually and um also under that uh like the whole umbrella topic as a creative optimization the creatives ideation and testing became the greatest challenge for a lot of um managers and you know the majority of creatives will

not be winners um and it's necessary to innovate in designing a large number of creatives and variations to actually increase the odds to find the winner so however sounds like doing mobile games yeah exactly right lots of that will die and you need to innovate a lot yeah we need to innovate a lot it's like yeah okay it's a you know it's a really hard process so that's that's why it's challenging but yeah so the biggest challenge is the exactly the producing the new ideas and in order to find new winners you need to test Enough original Concepts and it's really difficult for any team to actually cre to be creative week in week out without hitting like any M blocks at some point it's kind of like it's exhausting so that's why I'm going to show you top games and they like top creatives from different channels and so I will do the hardest part for you uh so you can get [ __ ] expir inspired most probably expired as well so I was

looking I was looking in uh in the trends for last 90 days four games um Royal match Total War Survivor iio Hero Wars obviously uh so we we had the snaker fake AI ugc type of creatives I want to show you the the merge Manion with Pedro Pascal as well Township and triple tile there is one game um which was launched recently and we haven't talked talked about the street fighter duel and they have some funny creatives as well so it was actually pretty interesting to to go through all of these uh so let me bring it up uh and then uh you can talk sound please then yeah okay well I will try I will try I need to do it like this uh just to to show you who what's happening maybe you will be able to see it um so what should I uh start with let's um

let's actually start with the Royal match because it's um I was looking into it and it was kind of very similar to what uh what you showed us um in the in the previous episode so it's all about like still saving the king it's lava uh drill the drill is coming to to kill or push the the king into the lava but yeah if you see this is one minut long video and it's really really slow I it's just but still it's connected to to the game play and they uh they actually implement this into the into the game afterwards so is the is is the sound okay for you yob yeah yeah s then I think this was also pretty pretty interesting uh do you do you recognize these uh it's from from Hero Wars they used it

quite quite a lot in their in their creatives but it's again it's the same thing trying to save the king all over again it was very similar to what I saw on the on our podcast actually as well so they are kind of still iterating on these Concepts uh it's I mean like it's working quite why would they not how much spend do you think goes through these creatives the Royal match creatives like you think each of these creators get like half a million a spend most probably no they I have this one as well so from what I think they are spending at the moment is what like we discussed it was what like 1 million a day not sure if that's still the true uh truth but uh if half a million for these I mean these are the like these C biggest share of impressions in the last 90 days so well maybe even more than half a m if you have uh if you are

spending that kind of money on a daily basis so do you I most probably you won't recognize this person Tony former so howy the hell you put Tony Adams the former England and Arsenal C for like football into the into the ad I mean it's just uh doesn't make any any make any sense I had no idea who that was yeah that's what I thought because you don't you didn't play or watch soccer at all right or soccer football I'm in us you know right re needs a break of course yeah your screen is frozen yeah I can't see anything either I'm just playing along with you oh really now you can see it right I I like we can do it like for two creators but not for all of them need to refresh that okay so I need to put I need to put this here okay why didn't you say anything man he's

like like yeah looking at the time and I was like oh this going to be a long [ __ ] episode like okay so I need to put it in the center of the screen okay fine [ __ ] idiots but okay stop sharing and then share it because stop it's completely Frozen really but no it's there still the lava king there still yeah still the lava king all so yeah here we have the the top four creative uh which is obviously fake as [ __ ] the usual concept the usual concept but you know like I've been talking how long is this going to be a thing this goddamn oh oh it's new here in the end ah interesting yeah yeah it's really interesting even I fall for it actually works yeah yeah there you go so it's uh and they have this uh this hyper casual concept uh oh it's it's so it's so amazing but they also have this uh

[Laughter] again the same same concept I seen this TR like a lot like lately that you have like real time actors and then there's the usual concept afterwards yeah I'm so glad you you just mentioned the the real actors he AI no he's not Ai No the person he had fingers man you the person yeah exactly so glad that you actually pay attention to what I say but uh the person there uh was real the the beginning but the voice was fake the voice was fake which we didn't hear because it's muted yeah okay you say you said that you hearing the all of it so okay fine mind uh and then um so

we have um obviously Survivor IO which is having a different do you hear the the voice now okay post production bro yeah so we have this uh and then uh they're also using some like very weird [ __ ] uh yeah the weapon there that's not the durian durian fruit weapon I'm used to mean altered gameplay uh as well what a weird thing to lie about the durian fruit weapon yeah I mean they will do what have I seen you before no this was like the like biggest what the [ __ ] moment yesterday I looking into it like what is happening here it's the same person all over again I want to may I know your game is

okay those listening like very very weird creative very very weird cre creative oh well if you're listening only definitely pull this uh on on YouTube and just look into it it's you can watch it on Spotify as well oh you can true yeah you can watch it on Spotify so I mean this is this is very weird weird chid what uh Survivor IO is is but we have some like some different creatives as well so this is Township uh which again kind of is connected to to the concepts they've been running for for a while it's always as soon as as you play rexers know everything is a lie yeah true and but what we see quite often is horse and some like character and they're trying to survive obviously and this is uh actually like most of the time we see that you're going to either

burn you're going to starve or going to freeze freeze yeah or freeze exactly die or your baby's going to die oh yeah that's that's for sure so or there's like a husband cheating and then there he kicks you out and then continues with the all the shenanigans happening but then we have uh I mean this is something that that we saw already last last time and this is still I showed that one last time yeah golden goblins one golden goblins one but this is again like 1 minute long so some of the videos that I showed you um now uh it they were definitely longer than 30 seconds which usually wasn't the trend uh before it was always up until I like 30 seconds length I think now oh and I we talked about it on the the call dragons uh episode as well they they ran like 40 plus one almost one minute long videos and Hero Wars uh

they do it as well uh and Survivor IO as well uh Royal match as well it's just like it's really really weird like how this is actually performing because uh why am I talking about it usually 90% of of people on Facebook or Instagram or or Tik Tok or Google they won't watch the ad until the very end and it's like really 90% of people just drop all drop off until like 10 seconds or something but of course uh on the other hand if you show this on Audience Network uh make more sense I guess uh although you need to watch like 30 seconds and then it's optional but you can close the the video after 30 seconds but still a lot of a lot of companies started using this uh 30 plus long form videos and here we have some obviously what we discussed uh cheating pregnant

woman it's just like which game is this it's cooking Madness fromin at the moment and it's again connected to like multiple things uh so it's first like the hook again pregnant lady cheating then kicked out of the home and then uh it's game play you mean pregnant lady getting cheated true true looking Madness they have also this um uh come on let's get the Pedro one yeah one sec I'm just going to show the the the part where is you know you have the your brain age and if you do any tasking or like something in the creative then your age kind of man the worst nightmare like imagine you had to clean all those dishes from all those cooking games oh Jee cooking game is one of the only games I never got like it's just so stressful for me it's just stressful

really really really interesting it's really interesting and I've run a lot of cooking games actually and it's it's great gameplay because you can recycle it all the time exactly exactly and you can you can use this in the creatives quite quite easily but okay let's do uh come on save it like now we finally get some high class creatives yeah yeah yeah yeah so we have Pedro here uh obviously oh honestly I don't even know where to start no one hates him the he's the new um perfectly normal family a young girl her grandmother new Tom Hanks bling cuz I was watching it no one hates Tom Hanks he's Pedro no one hates Pedro Pascal yeah it's true whatever he touches pretty much yeah he's alive I mean like these production Val it's amazing they have even like longer version again like one one minute long so how I usually usually do

this uh you have long version and then you cut it into like shorter pieces and then obviously show it in in the caes but I wanted to see in like how this influenced the whole UA um when I looked at the the download chart the downloads are actually and uh what am I missing nothing happen what do you mean people love it yeah Grand yeah I can put a screenshot of of people having it in the grand you post production on the screen like all the comments F why why am I keep saying this it's more work for me Jesus okay so I will put it there because I already have those screen screenshots because like half of the people like we discussed last time love it think they think it's uh it's Netflix series the other half hate it because they think Pedro is uh hitting rock bottom with like making ads for four games so

so guys guys people keep forgetting that you know the video game industry is bigger than the movie industry so yeah I know I know I know that's why that's why Mario is currently trending in cinemas yeah true I mean look uh it kind of you get one more creative M okay one more okay one more and I think it's going to be this uh dancing uh dancing thing h Huh H and that's actually not the one that actually had it implemented in the G copying a fake game play for another Forex exactly exactly that's why I wanted to I wanted to show this so it's uh it's enemy dancing and trying uh the character is trying to kill it obviously and this is he's really bad at playing this game huh this yeah definitely fall for it no no end card see but then then we have have the original actually game play which is actually in the game

original oh really yeah original sneaks in a second creative just like that it's like one more creative it's like a thief going for another thief I know I know I know and okay so uh I wanted to show you also the the one um the Hero Wars does at the moment but uh I can I just very quickly uh maybe I'll find here because this is like us up I know I know I know but this is really bad this is really really you see why is it always Hero Wars like why is it always Hero Wars guys are really pushing the limits these days again fake ads it's just yeah Bo Zeus Buffs me my hero

exactly so bad what yeah so I'm gonna yeah I'm going to show this all like so you pretend that you don't lie to people because you want to lie to to people who would have guessed yeah exactly so so what's what are the like the trends that that you think it's uh are happening here in the rotten lies and dirty lies now so man like at some point we're going to actually hit rock bottom and then real gameplay going to win I I I mean it like at some point the truth will be fake yeah and we will go full for Full Circle

right no man like this is very far future from what you are saying at the moment it's I don't see it coming like very very soon honestly but so we have these like weird uh things happening depends on what kind of audience you have but if you if you're if you are aiming for female audience uh it's usually like this Brain Age versus IQ um that is uh you know you are improving I or like yeah your IQ is getting higher when you do like different tasks in the in the creative the same thing with brain age uh I'm going to show you now the like old people as as a hook that's for some reason that that's working quite well for uh for female audience and then there's these long form videos that Township Royal magic Hero Wars and call of dragons all are using there is there is the singing and dancing which is really funny uh I only copying the the storm shot creatives and uh and fake AI ugc you

heard well you you didn't hear but I'm going to show it anyway uh so people can hear the the fake AI voice AI voice not fake it's not fake but AI voice so it's all about about that at the moment why is like the AI interesting and important in the creative production because you can create super fast iteration you know you you you can have a new video in minutes versus days actually because if you have um a you like influencer person that needs to shoot this and then send it over blah blah blah feedback loop it can take days this minutes so yeah there you go that's my two cents for for creatives so now we can uh we can leave and then come back in two hours when yakob yakob what I no no this time this time this is going to be like super fast because I'm pretty much starting a new segment here oh a new segment what are you going to

call it what are you going to call it lunch sonar what which we're going to do sof launch Sona I love it wow nice which we're going to do from time to time from now on so I don't speak only about one game but I'm going to speak about 20 games in the same time I would speak about my Periscope is up my friend my Periscope is up yes yeah uh there's no particular order uh it's pretty much like prominent game Publishers prominent games prominent IP that I'm pretty much on our watch we want to look at on our sonar sonar I like it soft launch sonar wow and uh yeah we're going to look through those so mat is going to get the great editing job of putting all the videos from the gameplay that I'm going to show you wish you can atast my friend you can at least a little bit of those uh yeah pick five yeah it's going to be really fast anyway I want to I want to this is fine uh so let's start Squad

Busters uh supercell this is the I guess like one of the newest one uh it isn't actually playable it was just 10day Canada only Android only Beta And by the looks of it it seems that it's pretty much a casualized version of brawl star with this hyper casual mechanic of you growing an army that you slowly buy see casual yeah yeah like it's definitely more and more more casual ual um you know how it's a supercell game just just by the looks yeah of course just by the looks of it it seems or at least the word on the street is that this isn't really hitting the spot especially for the PVP driven Community I don't know how it how it would be regarding the like hyper casual we're trying to increase the audience angle because it's using all the IPS in it and it's actually pretty interesting like when I actually found a like good video without any additional stupid commentary in it it's just pure gam play so yeah uh as you see we'll see what happens it's as I

said not playable and yeah there's other other things on their thing I mean on the store account so next one Clash mini uh this is the one that's been released initially into soft lunch November 8 2021 and it's pretty much supercell take on auto chess mechanic which they again trying to streamline and pretty much be able to put for masses uh regarding the thing these games are chronically known for having very very big problems again um regarding their monetization because you can't really power through those as this would kind of destroy the whole you know chest thing like my figures are stronger than yours so that don't really play and the only currently leaving game that's doing something is the riot version of League of Legends that's directly leaving in their client so it's not really like a separate game but yeah uh the rumor on the street is that they are ramping up the team and this actually going to be Global launched uh

which it could be interesting because in November it's going to be two years in soft launch so I guess they either kill it this summer or release it let's see but yeah could be great or could be completely wrong don't know let's see um everdale I'm not mentioning everdale because it's soft lunch I'm mentioning because they resurrected it and put it on the metacore port portfolio account or at least they said that everdale was this very very bold uh play on Forex where you have pretty much like a base building or like Farm building game play and then you have non-combative Forex map where players kind working together but working together also means they're kind of cut Thro and kick you off if you don't play all the time so the competition is definitely there but yeah they did this kind of very very let's say U bold Innovation let's see how it kind of goes there I heard that metacore is going to head like three pretty Blank Slate on this like what

they can do with the game and like change it as much as they want so yeah let's see uh initially this was released August 17 2021 during that like uh blast of three new soft lunch games uh during April I think was it of 20121 Y okay uh continuing with supercell company we have merch Vikings uh this is again from metacore uh I thought they killed it already no no no no no it's still in lunch it's still being updated that's the same company that ordered that Pedro ad that you've seen uh five minutes ago is Pedro in the in the Viking no there's no Pedro so this was initially released on May 21 2021 uh so it's pretty much will be this month two years in soft launch which is usually the kill ratio but yeah let's see it's not supercell it's metacore man if you have uh supercell money you can be like [ __ ] five years in sof you can order Pedro yeah you can order Pedro yeah okay spend

a lifetime in soft launch for all you can yeah yeah yeah let's see like uh it's very very bold Play I Was Myself in the same bat of trying to merge midcore and merge mechanics so let's see how it goes I still think it has problems regarding the unit design because they cannot really scale like you run into like big limits with the merging mechanic but yeah let's see I'm yeah fingers crossed here uh it's going to be really interesting if it goes out um then Royal Kingdom so there's a new puzzle game on the block from the guys from uh former team from Peak which is now dream games and running Royal match which You' seen again few minutes ago burning the king alive in lava this time they're going to do probably the same but uh the game has a Twist where they would have this kind of a interesting I would say PVP mechanic where you are I don't know if I can might to find it in the video and find video there you can destroy other

people castles and it's going to be screen into it it's going to be it's like similar to Empires and puzzles pretty much but yeah I guess like we'll see it's I guess it's probably that safe plays home SK G skes are trying to kind of solidify your category but yeah let's see I'm not really that like super super known regarding krent mream Market or it's casual market then we have uh another darling uh which is farcraft arite Rumble uh which we haven't heard of anything from last May meaning last year where it got initially released into the stores uh this is actually a play on Clash Royale where you have like a PVE version of it where you're just like going through predefined scripted levels you have like very very similar gameplay there uh there's no gacha because uh blizzard teams and ex blizzard teams are I guess against gacha even though they have it in Heartstone NOA no gacha pool NOA no no gacha pool

they have this kind of very very strange progression mechanic there uh yeah don't know I my guess is this won't go out this year like let's see uh another one pretty big one same company activation blizard Call of Duty war zone and this I guess is going to be pretty big because uh it's been in soft lunch from nove September 2022 uh keep in mind Call of Duty mobile is still raking like a lot of money already uh I heard that this is pretty much their Battle Royale version The War Zone mode so I guess this I heard that this will be connected to the PC and like all the other versions where it's going to be like crossplatform but yeah let's see but if if it launches it's going to be really big so that that's there that's how do you think they're going to monetize do you think is going to be skins or do you think they're going to have actual IPS uh no no no like the the usual model as as the PC games I guess it's like I I don't I don't I think so just going to be like that big of difference yeah next one uh

what we have there f plus Zombie Siege Escape have guessed which seem just as a safe bet on their state of Survival game which is making currently Millions so yeah as I said like we're going very very fast through these games uh just to let you know and if you you know pick your mind let us know we can review the one that you want or whatever but just by the looks of it and surface of it it's seems like a safe bet on just a follow up on their own game state of survival which is a Forex with like a zombie team survival thing which they pretty ah of course there is Lady yeah then we have Nova legends from plarium which seems interesting because it's a Sci-Fi futuristic idle RPG which I don't know if you really want to be in that CPI category but okay fingers crossed I guess uh yeah it seems very interesting but uh keep in mind just for a little bit how this game

looks because in a second I'm going to show you another one later down the live do you know how long is this game in the soft launch yeah November 6 uh 2022 initial release yeah you wish yeah it's definitely longer than that this one yes why this is the store account I know I know some additional information yeah I my numbers the ones I'm I'm telling are the ones that are picked up by you know store accounts yeah I know I know there's a so it's first seen in the world on the stores blink twice if you done UA on this account for earlier in 2022 did you blink I can't see you can't see the park house that blinked no I didn't I didn't do any any UA but um this game is definitely in soft for long longer than that open Beta Testing counts too so it's more than a year okay interesting um continuing then Rebel

Riders so we have another one of those games from King portfolio trying to differentiate from the Casual puzzle genre this seems pretty interesting it's pretty much like a racing MOBA shooter where you pretty much control some kind of a boogie and then you destroy your opponents through seems like a first person brawl star like the closest one I would guess it looks like T metal talking about or it looks like Mario Kart battle mode on N64 okay whoever decides this genre that's okay but yeah it looks really interesting I'm very curious this was uh initially released on July 4th 2022 so let's see okay uh next we have bat piggy Ste from roio that was soft lunch last week May 43 in Poland instead of Slovakia Louis come on do do us a favor exactly uh this is again I guess a safe bed because they have as the name

implies B Piggies one which has this nice and cute uh physics gameplay where you build your machine with the piggies and then they try to solve some kind of a landbased puzzle that is currently like what is this hill climb racing yeah basically it's a puzzle puzzle based gameplay so it's it's it's it's really interesting I guess so it's a he Climb Racing and build the bridge together yeah something like that you could say that ni okay continuing there uh still on roio portfolio account we have Angry Birds Kingdom which is uh this kind of a very interesting play where you have like a realtime strategy similar to clash Royale yeah but actually what can you do later in the game you can grab the the fighters and launch through the sling shot the en wa bullet time nice so yeah

there seems to be some very interesting Innovation here yeah I can see the CPI already yeah that's true because it's fantasy team why not man I can already see this yeah there seems to be also some rad Glide mechanics but yeah very very interesting this was uh soft lunch February 27 this year so let's see how it how it goes oh this looks pretty pretty good yeah I like play this um yeah next one AFK Journey uh that was soft launch April 24 2023 guess from who waiu Incorporated International yeah game L game L exactly AFK you recognize the characters no I I I well if you say AFK then I recognize Lilith yeah but the like I don't understand like if I understand this correctly but you have the lion you have the girl you have everyone it's like a better graphical reskin of AFK arena in 3D if I

understand correctly so yeah some kind of again safe bet fast flow iteration of what they had before let's see L is currently on a roll so whatever they do pretty much like makes so much more money so I'm really looking forward to this one uh next we have chart champions from Zing small giant hor show me the horse girl this is still in soft lunch it's a it's a man riding a pony that's that's disappointing a horse wasn't a so this is a this is a follow up on um musum pretty Derby uh the horse girl Wu game making 80 million a month in Japan I got to say I prefer your version yeah yeah I know uh this I think hasn't been updated for like three months don't know if they yeah do anything there but yeah let's see it's just like really interesting what I'm really curious what will happen with this game yeah next one uh family escapes the series guess from who family

escapes oh play play Yeah there this play RS April 19 2023 uh Forgot by the way the CH Champions was initially released October 7 2022 yeah so we have play with the usual Scapes game again I guess a safe betat this one is playing something on the dressing team like usual Scapes game like scape okay now I yeah of course easy now I see okay so again very very very safe bet uh then continuing we have Rainbow Six mobile who Ubisoft so this one's been in soft lunch from June 2022 and I guess and as you saw this year is going to be like probably full of Shooters I thought you would say full of [ __ ] I was to say like Ubisoft really needs a hit game like yeah they like I don't think like they're

capable of U doing anything interesting on mobile yeah I don't know like keep in mind they still have cbri whole cbri in the port I but you know like this Rainbow Six idle Miner maybe I don't know but yeah it's quite interesting because the brand is very very well known on console that is true yeah that is true let's see uh then this one is definitely going to make the buck uh Harry Potter magic awakened from net e and this is a little bit different because yeah this is the Chinese one but it's actually soft lunch in Western countries now so this was initially release in August 4 2021 but it's already grossed more than 220 million in China and like the Asian countries that was Global lached in and this is finally coming to Western markets now I guess the rumor is this year here and after the great success and like I think it's

already past 18 million sold copies the hogw legy PC game I guess this going to make a lot of more money uh it's uh actually some kind of an interesting play on again Clash Royale where you have a card battler that uh you pretty much go through the story and then you have these encounters where you you know use the cards good actually plays itself yeah as I said like 220 million already done in China so my guess is this will probably done do pretty well also here the art is very stylized uh not really to my liking but I guess yeah the IP like we are very very thirst for Harry Potter games the good ones yeah if if you don't like it we will like it yeah yeah and then uh last but not least we have few very very big IPS that have been sitting there and I have picked these because like yeah I'm I'm waiting for what's going to happen with those so there's Star Wars Hunters uh from Zinga initially store released

December 14 2021 which is uh action shooter you would say um or some sort of uh where you would play again first person combat again another shooter uh I don't know what's happening with this maybe they're waiting for next movie that's been announced or like series are like every every third month I don't know but yeah this this this like this been there for like a long time now so in December they're gonna hit two years in soft lunch which is as I said like kind too long but yeah let's see looks interesting anyway um yeah and then we have two avatar games oh J so one is the one that's been sitting there from September 16 201 is this battle Legion with avatars no no no no no no no this is uh Forex game with Clash Royale style combat it's very very interesting it's

kind of oldish as I said it's not anymore on scopely store account it's currently on Phase One games account don't know what happened there but my guess is that when the movie launch this was supposed to launch because you know that like the like the new Avatar movie is out already didn't really happen so yeah I don't know what's happening with this one uh Avatar IP so big I don't think so but yeah okay the thing is that it it grows so much money again and you have the saying that uh people don't like people don't really like uh James Cameron's movies they just want to watch them in cinema that's why they make so much more money because you know effects and everything so I don't really know but the thing is that there's another game called Avatar Reckoning uh which is pretty big actually and if you look into it is a battle royale this is Apex yeah yeah Apex Legends with with

Avatar skin avar skins okay amazing so this had beta in January this year if I understand it correctly it uh it's not soft lunch it's just like you know beta and that's it taken down afterwards uh from AR to games uh I guess it's both as I heard but yeah you have the typical like uh like pubg Style game play so wow yeah let's see how this goes they're supposed to film like five of these movies like elements of everything pretty much like the fire is going to be the next one so I guess there's a lot of marketing like in free marketing at hand to use free marketing Jesus nothing like Fe free Mark Ross promo CR yeah but yeah let's see anyway that was it 20 games on the Sona uh I like this segment REM I really like it soft sonar you need to do this once a quarter I demand it yeah we we'll keep an eye on those and add few more and let's see what happens

afterwards because it's always nice to see not only the games that making like they're making most money but also the games that fail because you learn the most usually at those from those why they failed great segment all right let's end all right let's wrap it up uh thank you very much for listening uh please subscribe uh share the podcast with your industry friends dogs and cats and cats love it and uh see you next time thank you cheers [Music] B really okay and then cut this part out so it's not going to be like a three-hour episode it's going to be 3our episode it's fine just wanted to show you uh how the how the caes look like let's see if I can do it again cuz I can see I can see everything it's if it's frozen doesn't mean it's it's not actually working yeah I know yeah cuz separately recording right so yeah and do you see now

yeah oh yeah that's a lot better I can actually watch the creatives okay start from here