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ArticleLoading... The Journal of the Canadian Game Studies Association31 Aug 2022

Controllers and the Magic Kingdom: Corporate Partnership, Synergy and the Limits of Cross-Promotion in Kingdom Hearts III (2019)

Game Studies
Game Culture

Game Publishing

Kingdom Hearts III

Length: 21 pages · ~59 min read
Format: PDF: read online free, download with a free account

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37 Loading… The Journal of the Canadian Game Studies Association Controllers and the Magic Kingdom: Corporate Partnership, Synergy and the Limits of Cross- Promotion in Disney and Square Enix's Kingdom Who controls the Kingdom Hearts franchise? This article examines this question using a mixed industrial and promotional approach to seek moments of revelation about the creation and status of the Kingdom Hearts franchise for both of its conglomerate co-creators, Disney and Square Enix.

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Games and companies in this document

Square EnixCompany · Japan · founded 2003 · 397 documents
DisneyCompany · United States · founded 1988 · 381 documents
Kingdom HeartsGame · Square Product Development Division 1 · 2002 · 50 documents
Kingdom Hearts IIIGame · 8 documents

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