Clayburger on looking for publishers for its… (2016)

Key insights

6 takeaways

01
Clayburger, a two-person Czech studio, is developing the mobile game Hopply, which features a unique handmade claymation aesthetic.
02
The game incorporates a crowdsourced character design system that allows players to submit their own clay creations for integration into the game world.
03
Clayburger attended Pocket Gamer Connects London 2016 specifically to secure a publishing partner for their debut title.
04
The project was initiated in 2015 after the team evaluated three initial concepts and selected the most feasible option for commercial development.
05
The studio founders transitioned from long-term gaming enthusiasts to professional developers, balancing the project alongside other employment commitments.
06
The developers are seeking external publishing support to manage marketing and distribution, acknowledging that their core expertise is limited to technical development.

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Transcript

my name is lucky we are two men studio and we are called play Boober and you guys are here today showing the game is that right definitely you are here to present our new games it's called hope late it's a scheduled game where Angela supper and all the graphics in games are handmade from quake ok I know you got some play characters on the table that no these the kind of the characters that appear within the game itself some of them we made my by ourselves but there is a lot of them that are made by audience here or anybody and we have automatic way to put them into our games so our game will be full of characters and how long have you been working on it for you say is just a two-man studio

with that right two of us last year me make several concepts three concepts actually and we decided to go with the most easier one of them because we are beginners in this field and we are surprised by positive feedback on the conference in Prague so we decided to go here and try I like here right we have spoken to a lot of different indie developers like moving course of the day and they all site the different challenges that may have specially it for example you're doing it as a secondary project working a different job and making a game time from your perspective what's the most challenging thing about trying to make a game with a small team on a small budget independent hmm it is just love us in the most challenging I think the decision to start was the most challenging for us we know each other for 15 years 15 years we played games

together and we started with counter-strike Allah yeah now we are both of us in mobile games but it was only last year we start is about thinking to make our own games we should have thought about it five years ago also and you hear a propagator connect what are the benefits of coming to a place like this why did you come here today mmm we are both developers so it's like it would be quite a challenge for us to put the game to the market so we are looking for publishers so you're hoping to connect with people yeah definitely well best of luck with that everything's

Summary

Clayburger, a two-person Czech development studio, is currently developing Hopply, a mobile game distinguished by its unique aesthetic of handmade claymation graphics. The project utilizes a crowdsourced approach to character design, allowing players and audience members to contribute their own clay creations, which are then integrated into the game through an automated system. This collaborative feature aims to populate the game world with a diverse array of user-generated content.

The development process began last year after the team evaluated three initial concepts and selected the most feasible option for their debut title. As newcomers to the industry, the founders transitioned from long-term gaming enthusiasts to professional developers, balancing the project alongside other employment commitments. The primary challenge identified by the team was the initial decision to commit to independent game development, a shift that followed fifteen years of shared gaming history.

The studio attended Pocket Gamer Connects London 2016 to secure a publishing partner. Recognizing that their core expertise lies in technical development rather than marketing or distribution, the team sought professional guidance to navigate the complexities of bringing a niche, clay-animated title to the competitive mobile market. By leveraging industry events, the developers aim to bridge the gap between their creative vision and the logistical requirements of a successful commercial launch.