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Capcom
The Capcom FY2003 Q2 Financial Results Presentation outlines the company’s strategic shift toward globalized, marketing-oriented management to capitalize on the expanding international video game market. The primary thesis centers on increasing profitability in North American and European territories through a rigorous R&D reformation, the creation of mega-hit titles, and the strategic adoption of online and mobile gaming platforms.
Key findings indicate that the global game market is experiencing significant growth, particularly in the United States and Europe, where late hardware adoption has created a prolonged harvest period for software publishers. Data from FY2002 highlights Capcom’s competitive standing, where the company held a 6.56% share of the Japanese consumer market and a 2.61% share of the U.S. market. To improve these figures, the company has implemented a dual-approval R&D process and stricter progress measurement tools to ensure creative quality and fiscal discipline.
The strategy emphasizes a balanced portfolio of seven sequels to three new titles to stabilize revenue, alongside the licensing of third-party brands and the expansion of arcade operations. The company is actively pursuing growth in emerging sectors, specifically mobile gaming and online infrastructure, with plans to release titles on platforms such as PlayStation BB and Xbox Live. Furthermore, Capcom is leveraging its intellectual property through cross-media collaborations, including television animations and feature films for major franchises like Resident Evil and Onimusha. These initiatives are designed to maximize brand equity and secure long-term profitability across diverse geographic regions, including the unexplored Asian market and China.
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