Brawl Stars' UA & Creative Strategies, Game Review Radar vol4, GAM not dead yet? (#106)

I have a feeling uh that the supercell UA team is actually listening and kind of uh looking around them uh like what uh what the [ __ ] is is important in terms of the UA they're expanding outside of that like brand bull IP thing U activities we we T to have a tradition uh surprisingly of multi-billion dollar companying listening to our advice on UA [Music] this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry okay welcome everybody this is another episode of Two and a Half Gamers and we are talking about what are we talking about oh wow this is the episode where we bring our own [ __ ] hey so which means you know it's there's only one one yeah one person is going to be right and in interesting which is yakob right anyway anyway my name is melich I'm Felix Brer and I'm who's always right always right we are your host as you can as you can hear it's going to be all the fun because I have like five dead drugs which I didn't didn't say in the last episode so we'll see maybe I will find a way how to make it happen I can't wait to explain this your daughter when she's old enough to

understand dude like well she's already having so much fun when we talk cu the same IQ now that I can believe yeah yeah that's pretty Beau okay so um so Felix what are you talking about I'm talking about the reemergence of gam we thought it was dead but there might be a sign of Hope on the horizon do you do you use that that voice all the time no I hope so oh I you use it for the segment use it use it for Segment please oh okay whatever I'm talking about uh so I'm talking about actually something uh interesting uh which is the the BR star absolute you know Revenue growth and uh the UA and creative activities because since the last time when we talked about it on the dedicated episode if you remember I was talking about how not shitty but um basic basic is the right word how basic it's the UA is and the creatives are as

well and uh it's absolutely the opposite but yeah let's not EAS it too much in yop it's going to talk about how right he is always right have you radar we didn't do it for a long time this is the time I don't know I don't I I don't keep up that much I keep up with everything even with our numbers that we stop counting which is EP this exactly yeah 106 not counting extra episodes yeah well I but you if you're keeping up with this you're definitely Keeping Up with the Kardashians as well it was mentioned last time I wasn't I wasn't I didn't even know like who's Kylie jenor or what's what's the name so fine who should uh should go first you me oh amazing amazing in that case I will just uh ask you a question do you know what happened during the global launch of of braw star like how did uh the game Global launch

it didn't go too well right can you be a little bit more specific got nearly k for for two years in soft launch okay that was first thing but then like Global launch I'm not talking about soft launch I'm talking about global launch and I know this only thanks to my call today talking with the guys from waste which is a creative agency and they're working with with supera for a long long time and they're making uh videos and content for for them on the socials as well and um they showed me a case study and I mean I was like I was after they showed me the case study I was like Hey guys like I'm actually talking about bro stars like later later during the day me record the episode so so basically like you said yes they almost killed the game but right before the global launch happened they deleted the all the social media accounts they posted this one screenshot which I am hope I will I I can find somewhere if I don't uh you

will find it in the in the comments on LinkedIn or in our select channel oh by the way it's going to be in our select channel so please join our select channel so they they posted one screenshot and then they said uh well we'll see what happens basically and then fans started like being very vocal about oh my God don't please don't kill don't kill brawl stars and it was quite a hype and then afterwards the the screenshot was actually uh sun shining at the like the new characters the characters from the game and then everybody was like oh my God this is amazing so they brought like couple of millions pre-registrations to the whole game it was kind like fun so they basically almost killed the game but didn't say it it was like a teaser and then they reinstalled all the all the social media and yakob is just Googling it now no no no I'm just like didn't fortnite use this recently like last year or two years ago where like they shut down fortnite like fortnite is dead yeah yeah but it was like uh for like a week when

the new chapter came out and and then the same thing and you know when did this happen like brawl Stars launched like five years ago so they kind of borrowed this strategy it's yeah pretty good I loved it was like okay well I didn't even know I know like they they brought a lot of creators from the the whole world to the to the office and they played right I that's that's what I remember there's like hundred of creators but anyway so that's uh that was something that was kind of brilliant and you know pretty bold move but I'm here to talk about the brawl star us strategy and the the creatives it seems because it's uh I think last time what was it Mr game review right there like month or two months ago yeah when we talked about the braw Stars General um braw star last podcast we did was February 2024 yeah so two months ago y nice let me actually share the screen so is their growth UA

driven or is it organically driven this is UA now man this is UA now it's absolute UA where are you here so I can I can just show you this right which is I'm just Remo I'm just surprised he didn't have any clickbait before he started this what didn't include any clickbait in his segment no no I mean I I I could start with like Super C is super dead but but [ __ ] click on it of course of course you did of course you like what the hell is he talking about yeah welcome this is marketing uh lesson number one no I mean it's wasn't lesson but it was just like I was thinking about what to do and it's like oh you know let's I'm I'm feeling adventurous now let's let's try this I never used it before it worked it definitely worked oh but anyway yeah let's go back to to actually the the interesting part which

is I mean we covered the the revenue growth and I think when we were talking about yeah here it was very close which close meaning know I can actually Zoom this y let's Zoom uh The Clash of Clans was still number one game in terms of the revenues for uh supercell but then o brawlstar is number one with 58 million Revenue in March which in real numbers can be what like 60 70 ah not 60 70 80 see but definitely off platform payments are happening on top of it even yeah I would say look so if this like 2.5 a day it can be easily four five so yeah well whatever but yeah this is It's the biggest game on supercell portfolio that's the important message that's the important message yes and the important message is last year in April it was uh Super Cell was making 6 62 million this

year in April it's already 100 but if if we count only March it was already doubled and that growth happened in last quarter basically yeah no new games by the way no new games no new games other important message other important message but Squad Busters kind of got it into soft L to soft loue and now they released the one funny video which said uh well I can play afterwards oh you know we will play it tomorrow um on our live episode of uh ask me anything and then think there this is going to go live tomorrow so today so April 20 23 5 p.m. C just come come and join us going to be a allot of fun no okay so I was talking about braw star and how they really grew like crazy and I love it we don't we are not going to go over all of these like product

changes because there were a lot uh there was also a GDC talk from Frank uh I was talking about all the fun we separate video on that yeah yeah we we have all the fun stuff there so I have a feeling uh the the supercell UA team is actually listening and kind of uh looking around them uh like what uh what the [ __ ] is is important in terms of the UA they're expanding outside of that like brand bull bu IP thing U activities we we tend to have a tradition uh surprisingly of multi-billion dollar companying listening to our advice on UA in UA yeah yeah yeah it's uh what can we what can we do so yeah we touched this quickly um and oh my God what what the change like I don't I can't say like this is organic striven only and I'm not sure like this is going to ever be organic driv only

game the question is then like how can all of these be a CP applicable to like all the other supercell games and if it can be but I mean that's just like a question mark afterwards I'm not sure maybe you can answer this Yak but keep in mind the game is already what like uh this year it will be in July if I see this right from the announcement it will be S years old yeah so the community is quite big on this it is and it's quite re-engaged because of the last thing I would say yeah but this is just only us and new downloads since last year and then you look it's just like it went from 7K to 40 and this is only us but I wanted to say wanted to show you something else going to just share uh share this uh which is the the actual creatives because that's really really

really really really really important so we have all of these uh I I just posted in on my article so I will just here because it's easier mute the sound mute it don't don't even no it's like but this like whatever so we have all the you know story driven creatives hooks gam playay Cuts long videos we even have playables and I'm going to CH also show you playables afterwards but no standard UA Concepts that we seen with other games what does it mean standard Concepts like Towers fake game play gam playay freezing families blah blah blah no no freezing families doesn't like have anything to do with this uh I they could be using it obviously but no no no no nothing fake right the only fake kind of thing is you know you see like the which is not exactly which is not fake yeah nothing's fake story driven which is already like 1 minute long uh

we have also oops another another one minute long prison prison driven but it's but again narrative yeah it's narrative it's the only thing which is kind of interesting is the still supercell logo in the first three seconds but I mean if you're supercell you can and exactly this is running in the creatives this is from yeah this is from from you a channels man man okay I will I will I will so like an a cartoon it's a cartoon basically yeah it's it's basically cartoon but it's still like it's everything you you need there it's action story it's the characters from the game it's not fake but it's you know it's not only gameplay but we have also we have the game play I need to have like a a little bit of the sound but it's it still this is gameplay

right so this is fine this looks a little bit like the surviv io concept I mean why because because of the bat look come on like no because of like stuff moving around it oh man oh my God no Jesus I mean like that's like that's if I B stretch of imagination that's very B you close your third eye if I close a b by eyes then maybe this is yeah this is a Survivor Jesus [ __ ] Christ man you were just demoted to like fifth best UA person of the on the podcast just don't believe the conspiracy that's it yeah [ __ ] H oh my God and this is this is also quite quite interesting get ready uh real world actors yeah actually real world employees of supercell yeah yeah

exactly yeah you think it's real employees like look that's the community manager girl yeah there you go yeah is it hilarious yeah yeah these these three people are in the squad Busters video as well uh yakob now getting an extra points very very nice back to the moving up you you just moved to forth yeah I just moved forth I don't get yeah the community manager as well yeah yeah yeah and that's that we have also some oh jeez some uh definitely nice music obviously but yeah it's just game play it's just okay you can move here and then again one minute long supercell and pron as well I guess uh and did was this was not present there when you reviewed the game two months ago no no no no this wasn't there no no no so they changed the strategy actually quite recently yes that's yeah that's the main that's why you know that's why I said uh they're actually listening I guess because they

changed quite a lot of things because when uh when I go kind of here and uh because there's all like other creatives we were Le when we were kind of doing this uh it was only kind of what YouTube I think it I think it was on YouTube fbe fbe yeah few it's only few YouTube only few videos on YouTube now we have uh this as well sorry which is what man I love this it was supposed to be merch or or what no it was supposed to be a hook I guess but it's quite funny okay but this is quite getting the standardized Direction at least exactly it's it's getting supercell may be you using some like kind of standardized UA tricks there well it's it's yeah Hooks and it's not only about YouTube YouTube but see

you have you you have Unity Tik Tok and you have uh also appin and you have also Facebook right so so we can actually go into into the the playables so so if I understand that means that supercell is pretty much trying now the conventional UI strategy on top of their influencer strategy without the unethical [ __ ] exactly because the unethical [ __ ] is you know it's not very much for for them it's like counterproductive to their brand of course exactly exactly but then like this the thing like what I I mention Jesus oh my God oh my God yeah sorry that I I mean know how is a playable you can mute it yep goodbye you can't yeah you can't mute it so that's but you can mute your browser I can yeah I can mute my barer I can just you know do this and then just go and then re reshare that again so you don't

get okay here you go just for you and everybody so there we go so what's happening here like some oh but this is quite fake oh so they even have fake stuff I don't I don't I don't hear you now so I mean okay okay this is this is quite weird uh playable um this is the same thing okay at least they have play of playables okay interesting so yeah uh yeah the main kind of message was that they are actually expanding to different channels outside of uh YouTube and they're doing quite a lot of things uh in like you know SDK networks like Unity um app Aron was even there when we

talked about it and oh not even not even I mean Twitter whatever that's can't be a lot of spend yeah know it's like based on this uh it's like something here and there which is also quite you know like there there was a hook it's a gameplay video it's quite action music is nice look if player B are already using using fake or altered game play we just step away for having the fake or altered gameplay in the normal creatives no no no no no that's going to going happen I'm only thinking that play that playable was made by maybe appin and their internal team uh which is more like a playable end card rather than a proper playable because it's playable this is not even a playable it's like it's it's only an end cards to get better um spend and like more traffic okay so so it's like defin you know my my

guess is we'll get there why not why not because you just said it it's like it's brand and it's supercell so it's like until this point they not altered gameplay is not really in the realm of antical stuff it's just course of course no no that's that's fine that's that's true I mean altered gameplay is just like creating a scene out of your assets yeah which is fine fine question M like so you make a lot of creatives right uh let's say like out of all the creatives you made for video last year how many of those were altered gameplay percentage percentage well like 60% okay how many like the most common strategy like it's the most common strategy these days these days no definitely yes and uh and the The Narrative driven and kind of like 3D CGI which is but my guess is the strategy really heavily differs on genre like we see with our Forex friends uh

yeah that's true it's true uh but like 60% could be just uh the outed gam playay and then I'm heavily REI relying on the the hyper casual mechanics and borrowing this this type of games and mechanics to to different game gen okay yeah okay so uh big kudos to supercell and brawl stars and their UA team and creative team as well um so y luck also also have it later in my segment Kudos but let's first talk about ads before we yeah oh yeah yeah because it's been exactly 120 days since basically Google turned the whole admon uh yeah admon world upside down by announcing that they're going to be prohibiting and outlawing the practice of refreshing placements on admob and Gam while at the same time

also rolling out bidding for all Partners uh that are not on admob so this was a big thing because essentially Google called it fraudulent activity when gaming companies were doing this thing when they were refreshing placements uh gaming companies was calling it Christmas I've heard some anecdotes now that some companies were building out scripts to do this some one company even went so far to hire a team in the Philippines that was just doing doing this once or twice a day so essentially it was fraud if you ask Google it's fraud on a very large scale and then you know gaming companies would say it was a you know acceptable way of doing business to increase your Revenue because essentially what happened was when you refresh these placements uh the algorithm that taught how to work these algorithms on the monetization side goes wild for a day and a half which increased the revenue completely so what happened was when Google rolled out everything to bidding which they're slowly doing now they basically pulled

all their demand from Google ad manager and Google ad manager Network Partners uh called uh MCM Partners they started pulling the Google demand from these sources and if you looked into majority of the clients I was working with at the time Google ad maner partner Google ad manager Partners were usually the second or third largest demand source for all of these um yeah all of these partners that I was working with so that was kind of the norm when you looked into ad Stacks now 100 days after so like maybe a month or two ago I would say maybe gam wouldn't even make it to the top 10 in terms of size so basically Google's been starting to downsize the amount of demand they're getting uh for these Network so basically all these networks on gam they got completely screwed over by Google because essentially they built up their whole ecosystem of Revenue driving so they basically charged a margin usually somewhere I have no idea but let's assume it was 10 or 15% to

basically show these Impressions that came from Google and you know they spent a good four to six years of their lives building up a business based on this platform right and then Google took it away but the way Google took it away is essentially they take it away not overnight but gradually so Google ad manager MCM Partners is still really good demand for Banner demand really strong uh but not for video inventory so what that basically signal to these networks who were probably earning Millions by just running Arbitrage for basically moving Google demand around in the Mughal ecosystem so that essentially was a starting gun for these companies that they essentially need to adapt or die so 120 days ago PE Google pretty much scorched Earth this like partner ecosystem and by the way where's your voice from the from the beginning no there's your voice

12 tra uh these companies essentially they have like majority of the demand came from Google right like 80 to 90% but majority of these companies now have been starting to develop their own strategies on how to cope and basically starting to find new demand sources and I'm starting to see a lot of green shoots uh developing and these companies are now 120 days later later because it takes time to roll out products are now all coming up kind of with their unique strategies on how to come out with demand and basically stay relevant in this space and it's kind of interesting because some companies in the gam space are doing are trying to go after the Holy Grail of AD monetization which has always been to get direct brand campaigns involved into your inventory because essentially the issue is that a large pool of branding demand is locked away inside of these large agencies that are in New York London Paris and kind of

the saying in industry is that you need an army of salespeople to unlock like a 50k campaign for mercedesbenz to that's like specialized in yeah viewability that's kind of what they usually give as a a target for like for money do you hear that that sound which one I I I feel like I heard the that was uh my wife's cooking something okay cuz I thought it's like a content police saying Felix please let's it's Google yeah anyway so a large like some of these people have some of these networks have actually started working on yeah building out these direct sales and it's actually starting to in some instances actually show quite good early signs of results and other of these gam companies have been going kind of the direct programmatic route but essentially I used to think these companies were all toast but in the last two weeks but I'm

starting to think actually might be a good thing a good thing for the ecosystem but they still exist in this kind of shadowy zone of where Google can basically take them all out because it's Google's SDK they're using so it's like you know if Google screwed you over once would you trust him again to stay with them but anyway uh yeah I'll have some more like concrete information I can actually share on what some of these networks are doing because they asked me not to share it yet but so what with the ldr somebody's gam Network be around it be relevant yeah your your wife cooked something I guess so so the food is ready thank you very much for listening all right okay but yeah okay so gam not those companies are not dead no it's like I'm hoping that some of them will solve this Holy Grail because the issue is that when you're uh working with a big publisher even if you're on like the top 10 or top 12 20 uh like

list of Maxs in terms of publisher size it's still not worth your time to make a deck and start going to agencies to start pitching for direct campaigns because it takes too much time and it's like not sure you're always going to get a result because usually this is done like inter agency sales is I've heard it described to me by someone I trust and he says pretty much you need to do stakes and strippers whatever that means to get these sales budgets and if these companies can act as intermediaries that are willing to actually go that extra mile and do the selling that's actually a really big value proposition in our industry and something that no company has solved right now so yeah it's an untapped resource that could be solved by these so what they have is essentially access to a large pool of Supply from a large group of like Supply and they could in theory sell this quite effectively if they had the right sales resources you guys have no idea what I'm talking about question marks all over no

no no we we do a little bit I guess no no no uh because the the kind of like the whole gam scheme was for me quite non-existent a year ago so me it was existent until December 20th that's when it like yeah that's when it ended on that day December 24 20th 19 thing is it was 2023 a day that for me for me it was existent for me so I was like I was like okay well there's G I have no [ __ ] idea what what this all about then you starts talking about oh you reselling things blah blah blah blah blah it's like okay well whatever but apparently these companies are quite big they're massive yeah yeah they're quite big and uh now they're kind of uh doing the cardal Cardinal orally I think okay let me let me get this straight in my I didn't know about game two months ago so these guys were super I forgot

yes so these guys are supposed to be dead now and punish blah blah blah remember that're not but they're not and nobody knows what's going to happen anything explain to as a gamer zombies okay oh let's put all of them in the creatives you can gam zombies okay okay whatever I I'll up a bit more like tangible but yeah interesting thought but you go on Remo okay okay okay yeah I have one I have one question yeah that joke I only one question what do you call a burger that merged with a laptop a Big Mac I told you it will be a dead joke I mean I had this prepared for the previous episode because i' I've kind of researched all the merge merge dead jokes I spend little I spend more yeah

okay whatever and I try to save your eyes now Felix back back to the interesting stuff okay so for for those that don't know we do these segments once in a time like every three months one is called s Lun sonar we did that like two weeks ago and the other one is called review radar which is a direct uh kind of a consequence of our podcast where we look at 10 last game we reviewed and how they're kind of consequen of podcast it is because no other way to get the list yeah direct consequences are also the game we we cover and then people start copying theme that's more diree more dire Consequence the pretty much yeah so let's get to it uh December 2023 episode 89 blog gem 3D um doing quite well yeah quite well get

the game rolling I can see I can see small Alvar duartte just jumping on those spikes it's like hey guys we going to go yeah it's doing well yeah move the move the [ __ ] there yes thank you there okay great yes um so for those who don't remember blockj 3D is a hybrid casual game which is a Puzzler where you have these kind of a let's say blocky characters that you need to put somewhere and then you need to get rid of them by having three of the same kind on the thing and you're still Level 32 je [ __ ] yeah I'm still level 32 and then I fa yeah um so we look at it in December and by December it kind plateaued and it seems It's still plateaued regarding IP Revenue regarding uh downloads uh still also kind of plateau there there as I will be looking or going through these games I'll read

the revenue and downloads for March which is basically last month so 750k downloads 2.25 million IP Revenue so I would say pretty good regarding the revenue especially it seems like very stable yeah and this because of the Downs are kind of spiky this seems to be kind of telling me that this is a like a casual game pattern or it's starting to form as a casual game pattern which means the IP revenue is very stable even though the downloads are not because people here have like very high retention and very long payback periods so that's there um continuing Clash mini with our man in the middle yeah I would gladly show the game but I can't because it's dead uh as as said super dead so uh we covered on episode 90 December 2023 and as is the custom with supercell games that you

cover immediately in soft lunch because you never know where where they're going to make it to Global lunch that's very didn't happen for last six years look look how sad mty is looking without the dad jokes he looks so sad yeah even the glasses you know like I old old the Cina room yeah so uh this game discontinu development and I think there was the announcement that this could be could be translated as some kind of mode in The Clash Royale if I understand correctly in the announcement and you already see like an iteration of this on our soft lunch on from my games if I get right yeah so my guess is the classical thing is going to happen whereas even though this is not like up to Super Str send that blah blah blah other companies are going to pick up the concept now the feel is kind of empty and probably try to iterate on even make it happen anyway so that's there uh continuing forward do the magic wizard versus slime oh yeah yeah num n n yeah that was

a very very good one and I think we yeah yeah still is and I think we talk multiple teams into actually making this game y I know two how many you guys know I know yeah I know two so last time oh let get this brings me to the fact that it's it's actually Monday so I need to update the the game that is very close to this one so we we covered pretty much last game in December 2023 episode 91 for March 2024 it did 2 million download 2 million IP revenue and 350k downloads if you look at the trend from the December that we covered it it seems still pretty stable game still making something like 90k a day on IP Revenue download Wise It's also I would say even though it fall off it see seems kind of very good for there was a new there was a new update somewhere like March I you have the dot there yeah yeah so it's there uh

it's still you see how many icons are there I guess that's that's what what's happening here it's still very very corish that that's what we said last time that kind of it's absolute absolute core yeah like it's a South Korean game so like features are very it's not South Korean game it's Chinese G Spartan Chinese yeah they're CH from China South Korean no no no they're from China okay okay so uh correction there and uh but but yeah the the prediction we have is that multiple teams will try to westernize this concept as similar as is happened with Rush Royale it's already happening and it's already happening and I think I saw a game on vet already doing that already so by the way vad is you know it's not very Western just I know it's Western but like my guess they'll get here anyway yeah let's continue so forward Tower War tactical Conquest we did this as the first game of January 2024 so yeah we covered it somewhere

here and it's still going up with something recently I nearly 40K a day IP Revenue download by is also going pretty well so you see a U-turn here like a lot nearly 200k downloads a day oh my God that's that's pretty big um looking at the game if you don't remember it was that that usual kind of a no based gaml that we see iterated from mushroom wars with Empire on on the earnings before you go on just do you guys remember what I said about the game on I AP Revenue versus ad revenue on this the percentages yeah no 72% out Revenue driven okay I thought like 60 or 70 so very cool yeah so the game looks still pretty good it's that you still have the banner in Jesus chist

the same level you on when we did the review man do you know how many games I play in between I just like that's well not this one not this one I'm playing AFK Journey still apparently not this one yeah well guy who's just yeah laughing at you with the with the ball of foot yeah he's watching TV anchor he's watching you you know like much fun they have like oh he's still at 74 and now he's losing oh my go yeah what I'm saying is that this game still seems to be going very very good and uh I guess we'll have a say games person later down the line on the don't don't spoil it so so we'll see um continuing forward pocket Champs exactly doing quite well too pocket Champs we covered again in a last game of January 2024 and and since then he doing well even better since then is is doing well maybe they listen what you said about the game welcome guys uh anytime so it's

already cross something like what uh 130k a day yeah maybe if you zoom it out a little bit more then we will see Jack [ __ ] still yeah it's unfortunate that the thing kind of gets there but yeah 130 150k yeah plus another 32 on ODS 3% yeah downloads VI is again very very stable literally very very stable 65k a day it's yeah I see quite like new new new ads uh I started to saw new ads see new ads like recently yeah so I guess the game is doing pretty well if you look at the actual game there seems to be the usual kind of a new content new season blah blah blah y y y uh so I guess yep seems to be doing everything right nothing really that I can say bad about this one it has remember

it has a very unique core game play where it's autop plays kind of a race or still is a lot of fun yeah still you can autop play to another another game yeah yeah but system Wise It's very interesting we covered it extensively so I really like this game yeah the yeah the me message is that they doing even better than when we when recover it continuing nice okay um where are you putting all the all all the windows uhor you have two monitors okay I know most those don't have that it's coming um yeah so brawl Stars o I heard they're doing quite well on the UA and creative sites exactly so for those don't remember we covered it February as we said in episode 96 20 minutes ago yeah uh March they did 58 58 million IP revenue

for for downloads 11 something and you see the curve here just goes up and up and up and up compared to like all the other years we talked enough about we talked enough about bra already man yeah yeah it's just that yeah it's really good regarding the game it's the usual kind of content threadmill nothing kind of very radical new to it so I won't cover it that much here yeah we talk it to death already yeah continuing forward we are warriors yeah we are warriors another favorite game which is uh unfortunately in a little bit of decline because we talk about it on February 2024 it seems it went down to something like uh that means I means nothing go by go by active users because that's how you to judge it because 85 add 85% driven right yeah yeah definitely uh active users here we go oh still St fine it's doing fine yeah it's doing it's

doing fine yeah hyper Revenue decline but uh yeah uh definitely the revenue overall revenue is doing very fine dude Warriors is doing fine [ __ ] a reception yeah yeah yeah so that's there um contining you still didn't you know what you didn't do what update the [ __ ] game because I have the one time 1.5 times thing I did I'm sorry I apologize um sorry yeah of course yeah mob control we covered it on a special Voodoo episode so even though we C it also in another separate episode just like let me just kind of use it here so this was last game from February and from that point on they still went a little bit higher oh my God this is incredible yeah feel like 80k a day I users because this was yeah I would say very good active

users wise yeah that's a U-turn so nearly 2 million so I would say pretty solid that's the usual screen when you get into this game like you were attacked you were looted you you on fire burning the P wasn't there was it there well this thing it was always there you just didn't play it yeah all the time maybe I yeah maybe I didn't play it enough yeah but uh I was curious if I didn't miss anything because I know alar was mentioning some kind of new user interface I guess it's not there yet no it's it's there but you need to play the game because uh he said also the game is a little bit different when you progress in in the later stage of the game same thing with uh with collect them all and blow G 3D as well so I guess I need to play it even more yeah yeah but yeah but uh yeah outstanding move that the game is still holding super strong and now comes the interesting Parts uh tangle top war top sorry top heroes top heroes first top heroes first

was the first of our Forex mystery which we covered in March somewhere here and it's still making something like still 200k a day very stable still download Wise It's a little bit uh kind consolidating but it's normal uh this is the thing that you get always when you get back to Forex game and you'd haven't played for some time like we killed you you were killed you whatever squished blah blah blah so if the game loads now and I actually get to it my guess is my Fortress or whatever station will be at the edges of the map yeah okay territory lost attack blah blah blah blah blah let's check yeah we're burning of course it's normal for these games and you're yeah you see I'm bottom of the map somewhere here like Canon B station though like all the yeah but like yeah there's

nothing you can do yeah can you actually like come back and then just you know fight you can you can see like this is still kind of just like we should never have never happen you don't need to pay like you can still get back to it it's just kind of you were pushed back from the progress because I guess like both of my soldiers were dead and stuff like that but whatever yeah yeah okay the building still survived so it's just that like soldiers are dead so yeah all right yeah but let's say this is doing okayish it's not amazing but it's it's okayish didn't like a sh Wait you need to add 3% 3% of AD Revenue to that man well not not 3% ad Revenue but the the the off platform payments especially for this of yeah of platform payments by the way BRS me to the to the to the interesting Discovery I did in the meantime that Lit has their own off platform payments platform called Pluto Mall which that's what we show that's what we discussed last time no we didn't

or did we did we yeah we did but we we we it's hard to remember no no we didn't we just said like they have like a nice integration with web shop but I didn't know that their web shop is their own yeah that's what we said like we didn't hear about this webshop at all so yeah and now then I discover that it's just for them and only games so more margin for them yeah continuing here um so yeah just for clearance top heroes did last month 8 million something IP 1 million downloads then we have Twisted tangle yes which we covered episode 100 which did last million and 3 million in Revenue which still goes very strong something about like 100k a day I only yeah on top of it download wise there was this kind of a big spike and SP India [ __ ] hell yes okay so then we don't really need to consider it that because like Li yeah okay okay yeah okay um but still

the game 30% out of Revenue yeah so 30% nice uh this is still going super strong I think I saw a few other games in the roic portfolio kind of yes they see the way B Jam is doing quite well all of these like similar games which are definitely going going to go up uh in the near future yeah I think I do I have it here I don't think so or do I please don't bring it up because I would need to say I you know what you beat me on the level side yes yes I think I was like what 105 last time I played it or something6 don't know yeah but it's like it it's sometimes great to can return to these games to just see what what was change and to angle treasure this is new ah step offers of course that that's great that before but you like yeah guys like

free stuff should go first only then like one page stuff why because you click on it yeah okay so I'm 107 more monetization in it it's good they're optimizing uh yeah and continuing to the last one which is last war last one last war [ __ ] you just prepared for this whole week I'm pretty sure like he was like I can doad jokes without preparation oh no you man you can't you are PhD yes in whatever but you are not PhD in being fun that jokes yeah so last war the big Forex that is the story of this year which is the continuation of Riverside gain stop war is still scaling up and it's already nearly breach the 3 million a day barrier but you can see the is without the sence multiplayer it's definitely above million a day it's like five at least five I don't

know no question the important thing is that downloads are still going pretty crazy like more than 200k a day for a 4X game yeah so these guys are already passed 220 million uh on like the revenue that we see here yeah like for like six months five months it's really crazy just last month they did 71 mil revenue and 6.4 million downloads so it's perfect it's more than what like white out survival now I think so like uh next to that actually yeah that's what I want like you know you can actually play around with the with the center Tower because you know you're recording and you know you can do whatever can play around it of course sh so downloads wise uh yeah more 2X and revenue wise wow

yeah is uh yeah 1.5 more three million against two million yeah this battle is gon to be epic huh because I mean already said Heaven already said like this is their their year like uh last where it's going to be definitely on the top this year yeah so uh usual thing that happens again when you log the game and you were not there you get kicked somewhere and at least I'm not burning so that's good yeah but uh yeah the usual thing the C of notifications that that's that's what going to happen and in millions of new offers and passes and whatever but like yeah this game is still going of killing it we'll see my guess is that uh where do we think that it's going to pick the the last 4 One on which which kind of number six on per day yeah six million per day so double the sizes is now I think so I think it's very close to to Peak it's in censor Tower I think

like they they won't do more than 3.5 or four four is the max on censor Tower I'm pretty Tower starts to Haywire because too big of a revenue I think 3.5 let's say let's say 3.5 maximum but you see the the trendy like I thought they would be like by start of April like they would be down scaling but they're still not so why why would you think they would be down scaling because like you know profitability and stuff and like whatever or us that was big that was very big argument let's try I don't buy it I don't buy it why do why do you think that in April they won't scale I mean it's should go like too long from the like the actual Global launch or what no no like I'm not saying they won't won't scale like of course but I mean like still going up yeah but why do why would you think like they would go down I don't know like durability or like how do you call the thing like just kind of

a going too high golden cohort it's yeah golden C golden C is like golden C was out of the pace or the question like in the first two months maximum like this is a like very Niche G well not very Niche but like it's it's limited as Felix mentioned also very if it the Hye yes but the time of Forex is not exactly but this has a hyper casual core this is the whole point of of this game oh no [ __ ] way I know I know that's why it's still going up still going 200k Downs a day yeah I know yeah but I I don't think like it's going to go more than like what like three or 400 it's just like it has also the cap of of like some potential reach yeah yeah we'll get there yeah yeah yeah so this going to do what like 1 billion this year yeah was probably is okay easily we'll see yeah um I think that's it it for the radar

we'll see what happens afterwards but yeah pretty interesting one this time uh maybe very interesting yeah we need to cover uh the next supercell game that's going to be uh soft lunch tomorrow so we can put it on the radar next time and see if it survived yeah first we're going to plug our AMA that we're doing yeah tomorrow when you're listening to this we're doing it tonight yeah so I really I really want to go live with this either early morning on Tuesday or maybe even now after we uh we finish recording so everybody can join us last time it was like 40 50 people there live uh so we actually going to answer all the questions you you have yeah and you can join even some you don't and even some yeah some you don't you can join either LinkedIn or YouTube it's going to be live there really you are going to set it up on LinkedIn [ __ ] no you're going to colleague exactly thank you yeah exactly thank you very much no um I have

a surprise for you what joke we'll see maybe they jokes maybe no we'll see we'll see maybe did you lose your shift I didn't lose your shift all right no I yeah I didn't lose my shift because that I was kind of kicked out of the SeaWorld because I was trying to merge human DNA and whale DNA yeah yeah yeah we're done yeah you need to get the kid Felix then you will be on the same yeah on the same page anyway uh thank you very much for listening uh please join us uh April 20 23rd 5:00 pm C uh which is tomorrow or today or see you in our slack and here in our select Channel please keep subscribing we love you thank you very much for the support see you soon thank you

[Music] [Music] [Applause] [Music] cheers you know what you said it was such a [ __ ] straight face that I [ __ ] believed it for of course no no yeah but I couldn't yeah I couldn't handle