BLAST Lands Multi-Year Deal to Operate Brawl Stars Esports

BLAST and Supercell have entered into a multi-year partnership to manage the global competitive ecosystem for the mobile action game Brawl Stars. This agreement marks a significant shift in the game's professional circuit, as it transitions away from the ESL FACEIT Group’s Snapdragon Pro Series to a new, dedicated operational structure under BLAST. While the specific financial terms remain undisclosed, the collaboration aims to elevate the game's competitive presence through enhanced production values and a structured global calendar.

The operational scope of the deal is expansive, covering more than 190 countries and territories divided into five primary regions: Europe, Middle East, and Africa; North America; South America; Asia Pacific; and the Chinese Mainland. BLAST has committed to producing 32 broadcast days annually, utilizing a new studio environment and a refreshed on-air talent lineup. The competitive structure will feature two major splits—Spring and Summer—each consisting of three months of online play that culminate in standalone LAN finals. The program is supported by a total prize pool of $2 million USD.

The partnership is designed to foster greater commercial opportunities for brands and media partners while providing players with a more consistent path to the Brawl Stars World Finals. By integrating live studio broadcasts, arena shows, and innovative storytelling formats, the organizers intend to capitalize on the game's global popularity. Further details regarding the specific tournament formats and scheduling are expected to be released in early 2026, with the inaugural Brawl Cup scheduled for May 2026.