Apple Watch is the most accessible games platform ever created

in any way sample which is the most accessible games platform ever created it will get you in the game less than 20 seconds on your kettrick waiting moment we've never had anything like this in terms of games platforms inform Apple watch is never in the bottom of your pockets never for button in the other room or the pocket of your jacket is always there always available and that's one of the reasons why we're seeing a frequency of use on the platform that relating is unprecedented not only that in terms of numbers is one of the fastest-growing platforms that we have this year but more importantly were just was the Android wear devices apartment largest game ecosystem we have on the planet now from all of you think the

double actually sits on top of the food chain in a sense it is your primary line of defense for all involved communication that we received from your ticket whether we're talking about facebook messages Twitter even in the phone clause Apple watch is what you use to receive that communication now that's another reason why we are so very exciting about this as developers and that's because we understand that with consumer electronics against platforms it really is the content that defines the end-user experience if you look at games such as angry birds with iphone brilliant was angry birds that became the poster child of that generation and defined with fun and addictive means in the context of life with iPads and tablets most classic lands and titles such as a day that clearly showed consumers worldwide was fun and exciting

on these devices and with smartwatches obviously it is our games that define why the two devices are so addictive so fun so for him so compelling and games entertainment has always been something that the consumers speaks to us on an emotional level we feel when we're playing with games we have fun the little stories about the experiences we've shared so they do play important role for these devices now before talking about the games themselves i'm going to say other words of our founding team we be doing this for 15 20 years and because I mycoskie powerful Republican sulia together within of a permanent record today because ilka CEO for almost a decade so he knows couple things for me he gains platforms I found my first company got futuremark together with women entertainment back in 1997

company for six years and was my first exit Marcus Cooper on ago has most downloads under his belt clip from our team he's been given up rolls with him such that media center seasons and strength and has shipped for the 300 million our games and has some impressive revenue Taguchi now the unusual thing about our farmers is how long we've actually know each other I figure spin with meet up back in 1996 when he was just starting his career as a programmer can be entertained the course we found myself had a privilege to work with Marcus on different productions in 2002 and 2004 so we know each other's strengths and weaknesses and most of all we know how to have fun while working we make the one posting interventions that you're very ambitious with instant when industry from Vauxhall Nova was a significant increase in the clock speed things were happening now that we're

moving from mobile smart watches were seeing a sting on your face experiment want to be the first asprova company in this page and that would not be possible without a fantastic set of investor and I'm happy to say that were backed by the best people like Petra component pool before taking over our chairman of the board flow was the chairman of the board at first investor at super soft monocle everyone who's been an advisor motels less minecraft and it's one of the most active scene States investors right now that we have engaged in Europe recently about two weeks ago we are lost the true ventures and investment to us and unlike the demand behind Kiko is now hot water characters he has an amazing perspective on the industry but also on one rival Network the Silicon Valley so i plug it sprayed into covering in the but now it's jason years ago next I wanted to talk about our first panel which is called wrong way

you with room Blake wanted to do something new something different something that really hadn't ever the entire native context of smartwatches we wanted to create something more than just the game wanting to create a dynamic world with its own narrative with its own war with cliffhangers glorious and a different things painting players so we started

with Travis don't count crazy ambitious you see in the world group way we have a nation moment is that are put into a little possible situation of the yields of slumber their patient gods are awakening and returning to their world but this time they're corrupted and evil and destroying everything so these movies select the champion that they send up north to a place called for cutting holes where is ancient evil mind and as the player it's your task to fight your way through the fantasy lands kept spells real magic upgrade your player bottom and use different biomedical way so to point this team / fragata all the updates we put out its dense days probably most ambitious smart watch game ever created we'd taken a TD serious approach so each one who put up with the blockage but one of those is some major storyline update which takes the world

further which shows the players for content and must really happened with the world of role play in fact this year when we started working on this production the first thing we did was grab out the whole year roadmap as fellow TV series season 1 of rule by which you will which is going to get this Christmas in an epic epic down through that should be transformed know in terms of press reception or press reactions we'd be pretty 12 pathan with Herman amazing message via yahoo will most again authors when permits most importantly apple gave us a hope of hero slaughter at launch they featured us multiple times in the wings ever since that are consistently featuring the game in different countries at the same time the press have a lot of interest for what what are games on welcome games on approach actually rule 5 so we can featured by more than a

thousand different publications from Reuters over to wired and the virgin obviously project paper which is one of our favorite publications ever and it's been amazing so in that sense moving to play is the first SmartWatch SmartWatch blockbuster if you will now testing a lot of surprises when you start to work with a brand new technology when you want to create something that's general and hearing you never really know what to expect in terms of player ISM reactions we circled work expecting the kind of engagement we're seeing out there our players have created reddit forums for the game where they're actively discussing different strategies of creating optimization tools for spending of crystals and different audiences as effectively as possible and really except it's a very active community in addition relative created

he cares about the game where they must all not just all the monsters of all the texts that we have in the game but also the different hundreds of different power tears that the HRV what effect it has so they did the biggest surprise bob has been the frequency of use and the level of engagement that we're seeing from the players themselves when we were looking at the statics statistics album there was a moment when we thought our studies into a broken because people were playing the games organizations / data which is typically going into that are most active two percent is playing won't play all the fun group sessions in each day and if you do the math you realize that this means that the most active players under every waking hour accessing the game properly every six minutes so we've never had a team's platform before that would be so

accessible we've never had a game platform before that would deliver that level brand engagement so it is exciting times the other stuff that person for excited about this boss is the feedback from them players besides five dot five star reviews this thing has the more time that this is the best table one or in some cases that this is the best game they ever play make a platform which is very flattering given that there are some level left ornamentation you have to give so it's off to a good start as a recap summing up I think it's been an exciting year for us we have the number blockbuster on a practical platform we save that club in a sense mobile mid console look like dinosaurs of all and now smart watches are going to do exactly that to mobile in the coming year we're also in a good place because we braced roughly 20 euros in

venture capital and but there was something related to that I wanted to do in fact I'd by wanting to ask all of you for a favor you see but we're wrapping up work staffing the teams were less than 10 people right now but from provençal patrolling and looking for talented people so well it would mean the world to us if you spread the word that people will ever harm is there are programmers free-to-play game designers take about records focused on the chair our passion has excited about foxes who you are which lack of here thank you good now in particular free as fun so okay pleasure happy give Amir up sometime after this so I need call any questions you have in your head when we can run them furnace next on the version

platform up slots up a lot of hassle for playing games but I guess a business platform carry gonna come up and explain what you guys are up to 3d online factory we can for be then I poster person to be coming 50