AFK Journey: A Highly Polished & Innovative RPG Game, captivating storytelling with stunning visuals

the interesting part which uh if we're talking about the revenue is they have a very nice shiny PC client that I will show later down the line oh please D so so this game could be actually making much more and they have very very good Web Store integration you know they are definitely making way more this is mobile only and it's also like sadness multiplier so let's say sadness multiplier web shop and PC CL up top of it yeah so this is definitely like one mil on mobile [Music] this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry welcome everybody this is two and a half Gamers again and today we are talking about AFK Journey I'm matelich I'm Felix Brer and I'm aier and this is session number 104 because we stop Count counting at some point of course yeah yeah we stopped counting yeah I stopped even like putting it in the in the headlines because nobody cares nobody cares because people usually try to search it by the actual topic but yes it's number 104 so uh I'm back from Ma I was probably going to be jet like as [ __ ] tomorrow but uh it was a very good conference and uh you should be all um well bitching about not coming

but next year next year well why rolling your eyes Felix May May 25th next year right or 22nd next year May 20 22nd yeah yeah I'll be there then this the first M I miss in 5 years I think so yeah [ __ ] what the bad time to miss yeah I was already talking to to Joe right no like I was talking to Jon was like oh my god really big foro like yeah why you should anyway it was good conference a lot of uh interesting people I would say the best Minds in the mobile marketing really good content obviously I was a speaker so that's why oh to my own horn by beep beep yeah honestly look it was day one the last [ __ ] uh talk of the day 3:30 p.m. full room people are standing next to the wall I mean I never seen that I I had it last year also like 3 3:30 it was like half empty maybe you know this one uh was like actually more interesting

than last year anyway okay and of course yeah it should definitely come not [ __ ] I'm just you know making P do we we won't we won't be able to check you could be I know yeah exactly yeah exactly I three people that said your room was empty yeah sure sure sure of course no I have pictures I have I have feedback everything yeah all the uh all the evidence okay anyway uh I'm not sure if you second yeah I'm I have a pretty big creative team I can Photoshop everything I can and I want as well I want that okay okay [ __ ] this let's uh let's go yeah let's go and talk about this small game this [ __ ] um yeah let's start the usual kind ofal ad placements in this game are amazing amazing right making so much money on ads it's just you won't even you won't even be able to

see it like from last time it's invisible it's invisible it's invisible making so much money anyway uh as per usual let's start with some kind of a round down and framing where this is coming from and what it is so AFK journey is the continuation of AFK Arena the can you just explain like the game for for people who don't know like it was actually soft lunch for a long time yeah so it was sof we actually covered in our first soft on last year in May I know I know we were talking about it I like [ __ ] like we were talking quite a long time ago yeah I was waiting for it for pretty much like yeah because they they they they didn't really like went like the typical soft lunch they actually went like two rounds of beta test two mean typical soft lunch typical soft lunch is yeah you release the game in selected amount of countries and then you pump UA into it and test different kind of you know iterations of the game on let's say I don't know Canada only they were traffic oh w w w w w w you

need to pay attention a little bit more Canada no no no Canada no no anymore it's not anymore no no no anymore man like that's the thing it's like close betas these days so fair ni so they went like two rounds of close beta one in uh March or may or April like last year and then this year in February and before that in December last year uh and afterwards they Global launch March 26 so exactly uh last week that we're recording this Tuesday and from that point on they already spring to something like 700k a day yeah I would say it's more yeah prob multipliers closer to million yeah with this like very giant newly released new released game I guess is they already passed 1 million the interesting part which uh if we're talking about the revenue is they have a very nice shiny PC glass

I will show later down the line oh please D so so this game could be actually making much more and they have very very good web storing you know they are definitely making way more this is mobile only and it's also like sadness multiplier so let's say sadness multiplayer web shop and PC client on top of it yeah so this is definitely like one mil on mobile web client and even when we were doing the call of dragons I know you were you said also the same thing about the PC client so like another meal at least could be like this is L typical strategy as we as we seen last time we call Dragon so they and it's it's actually very close to something like honkai Star against sh impact where you have literally like a fully fled Closs platform game this is it so my guess is it's much more but if you look at the traction on mobile regarding downloads is still going kind of very strong with this usual giant Asian RPGs it tends to kind of fall in big shark F but still doing something like 200k down on the day yeah but the thing is the US is the

top one yeah that's exactly us is top one so any ners that oh this is a typical Asian Wu [ __ ] game this is not true this is us and then you have France and like other kind of tier one countries from Europe and so question for you um for AFK Arena how many clients or like SK you think they have I mean like different version for different countries yes if you don't even on the tab let's six six or seven so they have IOS China Korea Japan there you go and then some some others obviously but as soon as AFK Arena launched on iOS in China [ __ ] hell like that was just Spike immediately if you if you go then um into the into the the whole like sensor Tower data by the way thank you very much s for the for the data you mean this one yeah that yeah yeah just yeah

just go yeah that's TR there you go yeah and if you if you just do like apps then you will you will see like uh yeah no but just apps not unified apps ah apps that's and you see all of these [ __ ] look Jesus CHR Japanese Korean English yeah all the important markets for this type of game but it's not the same it's not the same uh say the same app or client or you or whatever yeah but like just like kind of small comparison if you look at like the Baseline of AF I I exactly was comparing this it's 300K versus 800 at the moment for AFK Journey which is yeah almost free fre expore so so they're yeah as you say like 3x more than the last games launch and they're still not kind of like if you look here they're still not like super big in China so my guess there's no China for for now yeah yeah so yeah it could be a little jump gun but I was like so excited when I saw it

like oh my God this is this is going to be even even way bigger than what what we saw with AFK aren uh it's it's like literally the production quality and this whole kind of theme and where they're going is literally like in size of honkai star impact it's giant uh if you look at the portfolio of lilet actually uh downloads are kind of stale I would say because they're this kind of big spike is because of their kind of shooter highight 84 that kind of flopped and failed uh but overall the revenue at least on mobile that we see regarding the company it was mainly driven by two games which is one is AF Kina the other one is Rise of Kingdoms it was their back then I would say it was one of the evolutions on Forex when they went like super smooth and everything the UI looks like supercell and they but it was like Forex Forex it was more of a kind of the base building was streamline and everything like something like Call of dragons basically but uh back then it was really big noway they're getting

crashed by all these new Forex titles from like Riverside and yeah River game Sorry and and like all these other kind of century games yeah all the all the new U Shenanigans Forex games that are pretty much ruling the market there's the thing like I don't think like they will do the same thing that last was is doing in AFK Journey because the game is not built for the same this is L this is like I know L is pretty much like I would say the super cell of the east in a way like they're very strong on branding want do these things that's what I wanted to say maybe this is more like a dis disadvantage than Advantage because they will I don't think they will meet the same they will cover the same numbers as last four uh FK is a different case I don't think so they they need to like you know to do this but yeah let's see because rise of Kingdoms for instance March rise of Kingdom still was doing something like 20 mil a month yeah which is not 80 like it's not right Survivor yeah let's

be let's be true call of dragons doing something like six to five and AFK arena is still doing something like three and a half four let's say still so the compan is definitely not in a bad position it's just that it's nowhere close as it was doing something like here because January J at start of coron was doing like 130 or could 150 mil you know why because there was no white out survival no last four top four or Kingdom guard so like there you go yeah yeah and yeah hi Candy what do you think I'm just sitting here and I was just literally about to say something I was just like guys like why am I here like you know I I'll see you on our next episode when I actually have something to say like hey like I what's a pretty blond girl got to do you know come on like watch and learn what I what I wanted to say that these guys are actually really good in design and

product and whenever design placement yeah I don't think they have like any AD placements in any other games right like yeah I don't think so maybe some like there's like 50 apps currently on the account so I don't know maybe there's some but I don't know I remember the UA videos from morath and it was amazing it's like these long feature films it was great yeah I just like that's amazing oh by the way [ __ ] you in in your face yakob for not being the same as last four because they implemented a sniper mini game in in Warpath did they oh yeah they did they they did that did that because warped was the last Forex and I guess at that time they were like okay we're we're behind this thing we need to do it yeah and they didn't do it very well games is up yeah yeah they didn't do it very well but at least they tried at least they tried so you know they will adapt man like don't get me wrong they they they'll do well yeah but it's all always like the premium feeli no ads thing come on yeah yeah we'll get

there okay so that was the stats I guess um we can look at the game actually and before I switch here just wanted to show you that there's actually this kind of a AFK Journey sidebar directly on my emulator like even if I run into on my emulator already has this customized sidebar just for this game where it links to like game Wiki the redeem codes the tier list guides and everything there yeah is this blue stack by the way or no this is not even blue stack this is just like one of the random emulators like they have no oh my ination right from the bat so and uh yeah the game runs on it amazing anyway but uh just like let me finish the external stuff so we can switch to PC Cent and then you see how how how amazing it looks because uh in the emulator and this is pretty much like how it looks in Mobile if I go here yeah you have the promo code thing

which is interesting what interesting it's the default thing it's the default thing these days but you have fire light and this is interesting because it's not on PC client like this button is not on PC client it's only on mobile I'll show you and you have the this is pretty much links to a website which is the Fire Light Pass where you are getting these points by logging every day there's some kind of this is not the game UI right it's really like outside of the game this is web browser okay yeah and uh you pretty much hear there are these kind of bundles that you can get and there was for instance like birthday bundle give us your birthday date and we give you a bundle yeah and check this one so you have in-game items that you can redeem for like whatever yeah for points like kacha pools and stuff whatever CA now comes the interesting part real world rewards I click here this airpods coming soon where did they come from there's airports in it nice it says

coming soon but my guess is at some point yeah you will be able to redeem airpods and the thing is that this is not just for AFK Journey uh Journey for all Gam pretty much for all fire light games so their ecosystem again as I said this is starting to feel and look more and more as the system that Hoover is using with genin impact honai St Leo zero is also have this yeah but zero nobody cares yeah because it's not released yet yeah I think even like five five people played it it's not releas yet how my God man the guy in my local tobacco shop down like for me he was actually talking about it the other day and I'm like what see you should know my friend Jakob yeah yeah but but the thing is what I'm saying is they're trying to use the same approach the Hoovers has like pretty much put the whole company within this kindy out of the Mobile store ecosystem where it lives in these apps companion things web events

whatever something something the other interesting thing is that you actually have a in-game mail in the game I think I still have it between my mails somewhere here that tells you that um where we are here we are uh what's up what's up what's up yeah Fire Light Pass it pretty much tells you like go and like collect yeah yeah uh and then I think at some point it told me don't know if it's still in is going through his mail now in the game which is quite boring because now is just I don't think so there anyway at some point it told me go and add our group on WhatsApp yeah and this is the group on WhatsApp where it actually links to another website which is the web store no that's how they did it that's really clever yeah you know can you just zoom this in because you are making [ __ ] feel got so much [ __ ] last week yeah yeah thank you

calling us out for bullying no it wasn't bullying it was one way I was the one who got bullied and that's pretty good what are you talking about now people actually you know they had to buy my but like these thing I I get like more and more of these things by way for instance the the the company I get my anime stuff from like the figurines and statues they also have this like web web what promo group yeah and they like run like holy dale sales in than whatever so I guess this is the thing in the west now I don't know I mean who did the web store who did the web store Pluto Pluto Mall never heard of it yeah like you can go here and this is the web store it's actually pretty basic the thing is that the prices are exactly the same it just gives you 5% more resources it's not that's like motivating enough yeah like don't know like the other thing is that it like gives you very detailed tutorial how the thing works but that's it it's like literally Bare Bones like guys come on you can do better that's the problem with most web stores

that you see now like I haven't seen a web store except for maybe Starfleet command that's like Web Store like oh i' trust this I'd put my credit card diesels here it's not about trust it's about content man like you should have some exclusive [ __ ] here that you can only buy on web store like why don't you have it Heroes versus hordes absolutely amazing yeah well you you said it man like you said it you said it in in our WhatApp you said in our WhatsApp group CLE you said like WhatsApp group yeah like I said they have very good linking from the game not the actual store come on I mean you said it yeah I think I think you said it anyway anyway uh let's leave from here and we can switch to the real deal now oh yeah the real deal PC client let's see yeah PC client and the PC client is literally gorgeous I don't know why but it runs like 20 more FPS on on anything uh because it's not emulator yeah I guess it it just goes all in on the thing even

even the loading menu and everything it's just that like I don't know how much resources was put into this game but it's just again one of the examples of like Chinese companies throwing unlimited Manpower on the thing obviously um what is the in you think like how many thousand I don't know see even the loading menu is pretty much like uh so good so yeah better yeah it's just like like even the characters and everything you just yeah it's super seamless right yeah yeah it's super seamless so yeah we can actually start talking about the the gameplay in the game um yes please that would be amazing all the things out of the table so AFK arena is sorry AFK journey is an idle RPG Squad based RPG but the thing is that there's very critical innovation within the genre because how is this

idle by the way I mean you have Idol seen reward yeah I have you have idle rewards but that's it like this is because the main premise even if you're in games RIT is like you cannot do something go AFK and then you get the resources in the meantime yeah that's why it's Idol so this is this is the heart of the game even though this thing was the main screen before the main mode and everything they pretty much kind of just slip it here into this like one single corner where if you remember the map and everything like it's just this kind of one line there's no map there's literally well there's no map because you are just walking in the because they did another map yeah yeah so this is this is heavily simplified it works pretty well um the good thing that they did again some Innovation and most of the Innovation by the way they did is based on quality of life which means stuff is easier stuff is much more approachable you don't need to input

that many kind of player choices the game pay for Comfort yep like it's literally not pay for Comfort like comfort for free okay so for instance here I would need to click battle and like click click click through all of these things but what I can do similarly to something like battle Legion I can just put Auto Battle and the thing will fight through each of the stages until it loses yeah this is where I say they should put some banner ads there and earn Millions exactly and also like the the idol part like hey double your [ __ ] rewards now oh that's not how this thing works but uh yeah okay but but yeah there's like it's very very nice and I guess this is again because it's on a PC CLI it's again streamlined heavily for PC CL because I can just leave it on the second monitor playing it and like you know leaving it doing its own you can leave it on the phone as well but it's you know phone's a different thing how is different thing you just deated

though you got you're lost what happened yeah because I he sucks usually anyway it just works differently mate in phone it just takes the whole screen of the phone everything you don't want that you want to do anything else on the phone you can do other stuff in the meantime on the computer which you can on the phone um yeah the other thing going to streamlining is the Hero Collection wasn't that exactly the same thing in top heroes where we could just put the phone on the table and it play itself I don't think so what was the game we actually like it was quite recent when we discuss the same thing it was like Hey you play itself Legend of mushroom Legend of mushroom Legend of mushroom yeah yeah it's the same thing it's just you put it on the phone and just sell the gear on Legend mushroom no no no no no mate with Legend of mushroom you need to go and select the gear when you roll it and then it stops this stops only if you get defeated which is much longer time which is the same thing it's stop uh yeah also when did I become mate

[ __ ] mate so going into the equipment system equipment system which is like one of the biggest inventory Tetris problems in all the RPG is like super streamlined so now it's working through these six archetypes we have Warrior tank Marksman Mage support and roog and that's it and we don't need mate is that oh no mate Okay so already kind of pre-selects the heroes that this gear is being used therefore all of our supports all of our tanks all of our Mages use the same gear and this is very good when we're you know going through different enemies different modes you can seamlessly switch Heroes you don't need to switch their gear whatever do this do that it's just much better like honestly like I want every RPG to work like this it's just much easier you probably will in the two years of time after this right it's like this will get copied to Oblivion the other interesting thing

they did is this hand of resonance which got merged with the main hero inventory so there's two giant improvements here one is that they changed the shart system the progression system of the whole gacha and like the hero leveling and then this kind of a let's say the catchup mechanic because before and lots of RPG struggle with this and they have this kind of auxiliary system that works in a way that you put into your like separate menu your five strongest Heroes and then you can assign like one of the new Heroes that you didn't level up to be the level of the last one of those five Heroes so you pretty much like bring him up so you don't need to level him up because like he's new and it takes time to level him up but you want to use him now so now they integrated this thing into the whole kind of inventory setup of the heroes which is genius so you only need to level five characters ever and that's it their Rarity is a

different case their Rarity which means like their you know like legendary and and Mythic and supreme and how many copies you have that's a different case you need to kind of get the copies of each other separately but regarding the level and like the amount of resources it's just you need to have these five so for instance if I want to just switch here every single character as you see on the bottom is already level 822 which is great the other interesting thing is also I guess we won't be able to see it here that if I want to yeah I can level CIA now but if let's say I want to level CIA to level 93 I can't because there's literally an arbitrary range of 10 levels that these five characters can go from so you cannot overlevel that much let's say have this you can't have like level 100 and level 20 no no no you can't they need to be like these five characters need to be 10 levels within each other that's it and it's like mandatory it's decided yeah but again it

streamlines the game it makes the experience even for like you know bad players very can of streamlined and it can it's easier yeah it's easier and shap the curve of your funnel better because like all the people that would do stupid [ __ ] cannot even do it because it was like me as well I mean it would be way more complicated to do things and just keep keep up with all the information and updates like this is way easier for like people so it's great and then then the other thing is that you don't see any of these like copies and everything that you have here as they had their merge token system because that token system again you would need a new UI just for merging and blah blah blah complex complex complex like depth now it's again very streamlined the only way how to uh improve your heroes or let's say the Rarity of them is get more duplicates of them and then you get this kind of a I don't know if I have a hero that actually is able to what's the name the owl which owl the owl

what no the ow at the second row see second row second row in the second group of Heroes f is right yeah on the right right side look at a this one yeah it's not an owl it's an owl Kar still face van now it's I mean uh yeah the thing is that you either level them through these tokens or some kind of um acorns or whatever the drops from gacha which is just go to the the main character from the AFK Arena anyway like the lion Li the Lion's by the way [ __ ] here you just need one one like there's literally written in the guide like Lion you just need one copy of him because like late game and mid game is [ __ ] but other than that like that's that's like that's St uh but yeah so if I want to as send him I would need another copy of him and then at some point I would need some kind of acorns or whatever we can roll the G and show you and afterwards that's that's just pretty much it like you don't need

anything else so no more inventory tetr the folder system of like you being able to like as send these characters different Realties different characters that's all gone it's super why does it make more such like such a big amount of money because it's very hard like it's not proper like but it's hard yeah I mean games are hard no no no the difficulty spikes is per usual because AFK Arena and also AFK Journey they have the typical honeymoon period period which means first week everything's kind of very easy you get ton of resources you get into the game we can actually give you pretty much all the heroes in their base Rarity because you can try them and use them blah blah blah but then stuff gets very hard and you need to pay in order to kind of get there otherwise you're bangging your head on the wall that that's that's that and of course their shop is again a piece of art let's let's get into it the most purchased item is 99 Cents I'm not sure if it's like a like stter preg or whatever but yeah it's 99 yeah so you see uh there's like lot of

offers currently happening here they by the way they they by the way have very good Dynamic Step Up offers the ones with like this step is free this step is free this step is paid this step is free again and stuff like that those are Dynamic by the way what does value 2,000% mean uh that otherwise if you would go through the anchored prices it would take you you know 2,000 more sorry 2,000% less right is value 3,000% 800% ah Jesus Christ because game economies work on the prise yeah yeah yeah sure that if we go where we go here this is the base prices M and then the offers are kind of discounted from that okay so that's there um yeah so then let's go to system must must half on the top it's amazing so oh here we go m H oh do you know me hello yeah so they are using a

little bit more closer system I guess to their previous game and also G Shin Hong star when you have the like new hero uh Banner which is like for eight days now there's vaa here uh it has a little bit kind of different system I guess it's more granular because for instance you can have four guarantees here which I already obtained three out of it uh then you have your typical like all Hero gacha that all heroes are there we can do a some on here they have this kind of nice animation of like sending letters to Heroes and they can go afterwards and based on the yeah no legendary this time there would be a yellow yellow light and you see you have these acorns like oh yeah oh yeah yeah and the acorns are the like currency for upgrading the heroes yeah we can skip this there we go yeah so you have that one you have the epicman gacha which is the one which does have better RS which please just someone even though I know I know it's

not your most efficient just go just yeah yeah I'll I'll I'll where we go I'll buy one from the Emporium then I can recruit show you don't buy stuff though no my buy for gems M yeah oh jeez nice here we go he didn't pay anything no because I want to see where the where the economy H hit the grind maybe yeah we have a legendary see there you go you're welcome got mini Acorn no just mini acorns that maybe you would be able to see if they're segmenting uh P payers you know if they're doing uh off merchandising no offer yeah better better offers based on your actual actual purchase oh we have another s yeah okay another unded Vu yeah she's in the she's in the creatives as well yeah she

she's by the way the legendary character that you get scripted first see immediately after I go to her there's a bundle for O So a one nice yeah 00% yeah they're doing it very very very good um too bad you have zero whatever crystals or what what is that you can get back to that offer right because it's it's valid for 2 hours or something probably see now we ascended the character that's how it looks um what does it even like what does it even do like yeah it's here it's sticking here for two hours in the main screen so it's there what does it even do what do you mean like it's up like improves the all the attack defense and abilities what the increase AB no no no so improving the of course ascending and increasing durity of course it improves STS and blah blah blah but it actually unlocks new skills yes that's what I okay yeah this is the important part and some

characters right answer if you don't get to let's say legendary Plus or Mythic plus they're [ __ ] like this is like Lally the cookie cutter skill is lock behind these kind of on top of it and this is very important we skip that uh the last gacha which is this one which is not even accessible after you is accessible only after you roll 400 times in the gacha oo that's the there's no even level requirement it's pretty much recruit in any card pool for 100 times that's there nice this is called stargas station and it's important because and this is very very specific for AFK arena games uh let me go to Emporium and I show you AFK AFK arena games you mean the AFK Arena and AF Journey yes basically okay so you have this other store which like is powered by all these other currencies that you get from different modes like PVP currency the boss R currency whatever but uh in the guild you see there are these other guys which

are hippo gians or celestials and uh AFK arena is actually where we are I think I guess we need to go to a battle to kind of show you uh AFA or AFK journey is actually built on this uh Asian system which is not U three and two but I think four and two and what means four and two and three and two yeah it means this that there's this faction strategies your typical you know Charmander bits Bulbasaur blah blah blah rock paper Cesar lock paper cissors except there are four of them but but there's two other elements which is Celestial and hippo Gan like light and dark yeah that's I would say like light and dark okay and these characters are just four of them are just in the game and they're only attainable through that other GAA the one with 400 yeah yeah exactly and they like characters because if you have them they act as like an element that

you already have within other characters so if you're missing a combination of action bonus here because you you know so you have these premium characters let's call them and they substitute the missing one okay exactly so they are the end game characters so they they have very very good kind of G the important question is why do you don't have them yet because I don't have 400 pools yet on the Goa oh by the way the first purchase offer is still sitting here it's I guess forever yeah can you click purchase like what's the the price uh I guess just goes to the store I think it's somewhere here but no it's it's not first purchase it's reward it's not even no no no it's not even offer it's like reward for the first purchase yeah just purchase whatever and then you will get the reward okay okay that's okay um yeah the world which is the biggest

Innovation that you can see it it's pretty massive I would say uh it's much more closer to something like hongkai Star I would say it's not really genin because genin is an open world this is literally Corridor based you have like lots of these corridors you even have your house by the way which moves and you can move it to other locations this this is kind of very interesting because in the beginning of the game I was actually like going from that house and then let me show you this this is amazing so you have this mythical house mystical house whatever and and this is pretty much the icon here on the bottom like this is in the house and if I'm in the house you have your characters that you currently have in they kind of gring around you have your male you have the gacha table you have the emporion like can look about this is the house there's also this kind of Mystic collection bonus which is great because as you kind of progress more into the game this give you like increased economy output on AFK rewards this is very good this feels like it's [ __ ] robust yeah it's super

robust so deep so so if we go here and we can I guess move the house a little bit so you see the animation pleas move the house to Lisbon yeah yeah we we move the house to lbon uh but the map and the world is like you know you can talk to like all these ra random NPCs you can you know see other players being AFK in the world or even like going around you have these kind of nice puzzles there with like mirrors rolling balls or whatever all fully kind of animated vo over and like super super high production like this is going good yeah let me let me try to move the house here and if I can do that yeah here we go that's beautiful though you can move the house you see and this this look literally from a ji movie that really beautiful actually yeah your house just walk there and kind of stationed there on this kind of a water creature whatever is is like there's so much production value

that's been put into this thing like it's literally a AAA Mobile game it it's so good so the world itself uh it has the story narrative in it it's not I would say the the main main thing in the game but it's kind of very important and as I said it's fully voice overed there's lots of story and like the thing that you can find in the world all these kind of small things uh side missions side quest whatever the really nice thing for instance like if I want to let's say let me go for instance here if I if I press this button if ports to the nearest Waypoint and automatically walks me into the thing so it's again fully automated very nice very streamlined everything's kind of gorgeous in it and uh the other other things that I want to kind of mention here is that um it feels very alive because you see a lot of players actually in it so it's of course it's server based or Shard based game

where you have like you know different shards different servers but if you let's say go into one of the main cities here we can see for instance a player here a player there and so on so forth so it feels very populated The Guild itself even has a space that like my guild for instance with like all the members and everything like there's the space that you can go around there uh friend list mechanic of course is very fleshed out as for usual you need to have a lot of friends so you can send and receive gifts every day and they this produces their own currency uh you can social features good or bad social features are pretty pretty fleshed out there's [ __ ] ton of these like battle passes and progression things that that you have there um the events that we're running I think you can see the 7-Day event which is which already clicked out it's like loging for seven days get these rewards blah blah blah but they have this like all Hero free login reward which is like log in each day you get a free hero and nice

this goes pretty much as you see like until 34th hero and then it goes forever like this is 154 day so this kind of people will do it yeah people will do it and you get like sleevel Heroes on this top bar here so yeah there's lot of these other events that are there of course there's you know all the socials they have there they run by the way a lot of surveys I already have like three to four surveys and you definitely want to get those because there's like thousand gems for completing each of those so that's there um then there's the game modes thing which is the meat of the game after you run you know run out of the story or whatever so they have the boss mode which is great it rotates four bosses uh every day there's a new boss and there's as I said it's very easy to ter craft and like move and change characters here because as you see all of my characters are the maximum level of my you know last fifth character so I can can move

them seamlessly the other mode is uh which one this can honor Jewel which is a PVP row glide mode where you get resources in between duels with other players so this is also pretty fleshed out arena is your usual an synchronous PVP that's kind of not really need to explanation Aran Labyrinth is the Rog light mode this is really good because there's a lot of innovation in it uh not only you have your typical kind of a you know you move through section of battles you improve your characters in this kind of Ro light fashion they actually have uh promoted characters of the of the run so let's say for instance my fire girl here mirel uh she has double the ultimate ability damage in in in this where are the horse girls um yeah we can we can get there uh I'm not sure if you can I'm just saying saying that like this mode is much more interesting like it was

before before it was kind of basic but now it's you also you don't really just select random stuff you select these relics and you complete Quest on them to kind of get them fully fledged out uh okay let's say let's take this one but you see how how kind of big is oh let's go to the store so there's this guy which is a store guy that you meet that you can buy things from like yeah let's buy this thing and this thing and also this thing this other thing we don't need there we go see we unlock one of the relics there amazing yeah so so much good production quality there a b mode why not so the mode is I would say and this is where these games really Excel because it's about the grind in the end when you hit the you know the gate or like your maximum power level in in story or on AFK and Saga or whatever you have these side modes that you grind grind resources from and this is the

thing you can improve in the main main so I think they did it really well I still missing like few things from their Dark Forest feature they had in AFK Arena but I guess you know this this kind of a starter so it's a week after yeah a week after but keep in mind it was like nearly two years in sorry one and a half year in beta so sure but my guess is they're working on this game like the moment they released the AFK Arena yeah pretty much so there maybe yeah so uh difficulty to unlock there we go so see you have this kind of Labyrinth quest for you know three more hours and you have let's say this character that the flame wave of mul return to her position along the same path which is like just for this run so so this is very good and then there's the legend trial which is your typical have a rooster of different characters on Sundays it open of it's like the to feature where like the tower goes up and up up with angry birs to

actually everybody has this feature like every RPG yeah but Angry Birds 2 is actually quite common game for a lot of people they played it so yeah yeah so again a little bit of iteration so their Tower Works a little bit different it during the week it opens for each element and you can bring only Heroes of the specific element in into like each of these floors but on Sundays it's open with all of the elements which are four so that's great and then uh yeah battle drills this is also pretty nice but you can play this game for [ __ ] five hours yeah like same thing with AFK Arena like session time can be like literally endless now that you have the map that you can run into and like go like yeah it's like it's like a PC game yeah you can do whatever just run around just battle creeps yeah the guild Guild battle mode against PVE is also kind of pretty good I'm also really liking that one but it's currently on cool down so we won't be able to so the question is why why should we play this game I mean I'm playing this way more fun me and

feelings you know like not like hardcore AFK Arena I will be playing this game because I think for people especially product people it's very good to play it just to see the design Innovations yeah yeah so I'm playing it for next two months even if I don't want to because I need to because I know that like I will see so much more stuff that will get copied in other games in other RPG one quite quickly yeah so but the question why we should play the game yeah uh you should play the game probably to kind of get a little bit more hang on how like something between the scale of honkai star Rail and I would say it's some somewhere a little bit under it but still kind of giant scale so I would say not the question was like who is the target audience basically for this this type of game Whoever likes RPGs you know like that's that's the thing but uh for you as a UA person I think they will run some very interesting stuff once they hit this kind of honeymoon period over and they will need to scale the game so

my guess is see I see I'll see in the UA and then I will start playing this game again yeah yeah but uh it's really amazing and as I said like so much kind of good stuff and like you see like hard Innovations were put into this game like really really hard Innovations it's not that easy to just you know this is not your typical RPG followup with like 5% 10% iteration plus one plus one yeah this is like plus plus five yeah then I guess Felix plays this because of the ads obviously my guess is casual games maybe they will incorporate that in the in the end I don't know you you know they want yeah you know they they probably won't but yeah let's see but it will be interesting to can follow up in review radar definitely like uh for instance I'm still playing Legend of mushroom because they added this kind of harassing feature yeah we'll definitely keep an eye on that one and also keep an eye on this

one but yeah amazing job guys like for me it's yeah really really good like yeah I I'll save the rating for the end of the episode so yeah save the rating uh pretty sure that I feel like this uh not not adding anything to this I can't so out my air expertise I can say pretty color scheme but yeah but you can you can say what kind of money they could make because you you said it with legend of mushroom and uh I was actually getting feedback like oh my God you just need you just love ads because your argument was not very solid add think add like getting like what like five 50k per day addition additional Revenue like huh not worth it Anyway by the way one last thing I forgot they reused all the characters from the previous game yeah these are actually all the same characters the lion the general the fire witch and everything these are actually like with in the same world it was even one of the surveys like do you think this is like

do you like to play games within AFK universe so this is thing like I think this is already like 3x the lounge of AFK Arena because they're targeting all the AFK Arena players anyway right yeah reactivating them like sleeper cells exact yeah exactly so you know it's not only about like how well the game is made but also the [ __ ] ton of players they already got for AFK arena in the past yeah which is way better Baseline now definitely so yeah uh well they're not running any U so thank you very much bye yeah no they are they are they they are but as we discussed in the beginning it's the thing is that the ODS are beautiful I will show them it's amazing but you just ah come on guys like it's just I mean it's story driven it's beautiful different um different iterations but I guess it's I I guess like that's tied to how the game looks

like and how the game is made so that we won't have any last war hyper casual kind of mechanics or anything which is even close to like altered gameplay it's all gameplay and all narrative and it's beautiful we have some like streamers do you remember the absolutely cringy ugc ads for Rise of kingdoms the one in the restaurant like the one the restaurant in the office like wherever yeah super cringe we have the those as well I guess because they work for them I guess Ian they have hooks as well so it's like it's like good combination of all of them it's just I mean it I mean what who am I to judge like who the [ __ ] but still I would I would expect a little bit more experimentation but that's that's me because I I do crazy [ __ ] and this is like crazy [ __ ] is not very for this type of game I would say so they have all all their needs I mean

the number speaks for speak for themselves so anyway so if you just uh maybe go through the all the heroes oh there thank you very much I can show you one one more one thing that you mentioned with socials so basically look their Tik Tok page which they just started and like few different the videos they have there it's kind of basic but still 60k followers not bad oh let's see how it how it's going to go and help them with uh with Tik Tok Channel as well so they kind of go their kind of great Shadow Legends way like high production [Music] creative [ __ ] hell for that song it's SP girl no this it Spice Girls It's not Spice Girls man no oh no no no no Jesus [ __ ] Christ who is this T's child yes almost almost got it

anyway love this so yeah that's the Tik Tok okay this is the Tik Tok what they have this that's just like the p is pretty good it says original sound JY official so but pretty cool I mean this you know that our e are getting B oh yeah sure oh sorry sorry this last one last one this has the most uh views then I would just stop the sharing and then um open the the sensor Tower with all the creatives and not share the sound yeah please thank you I thought you know yeah so they're using all the regular animations assets from the game on Tik Tok not really any altered stuff yeah no no no no ugc Ty of stuff no interesting um kind of communication as for example the dingo or Dam V to die I mean they

have millions of views and the fact um they have they had millions of views for Dum face to die it kind of catapulted them to top one most downloaded game without running any U any paid UA so in us which saves you you know couple Millions a day so you know you could definitely check that um that Tik Tok page I will show I will share the link in the show notes but then back to the actual UA Channel mix and you know you can see the difference between the AFK well the L and the others because you have YouTube upin and that there you go if we go to the March which was the Lune week the end of the March we have Unity only at the end which is not very common but you know why what the hell so let's let's

check already the one and only amazing narrative video which we have it's actually one minute long there's a there's a voice over captions and it's just story driven it's I mean I love it I don't think so even saw it in the game oh yeah yeah yeah that's vas video yeah because they actually Linked In the like message menu like go because again this is same Playbook from hongkai sty Eng Eng impact like create the universe around it because you know why they're using this video because the Bala this girl like the assassin she's the new character on the new gacha so she's getting promoted to hell so that's why they're using the promotion video as a creative but the the thing is like they used it for for Global lach not for for now this is quite but it was like she from yeah Global I got it yeah I got it but it's I mean it's just it's beautiful

and we have another one which is 41 second and again the same thing that's what I said that's the other one character which is kind of the the scripted legendary you get and she's super strong by the way and again like voice over really nice music the story everything is there so they have the long form videos which is 35 30 second plus so we have all these like uh but they have others obviously but the main channels are unity Apple and Google which is slightly different but that's the thing man like this game doesn't even try to like use those kind of all UA trick is kind of present itself as this premium AAA Mobile game from all fronts and you have this also Apple Google window Windows yeah but have slightly different 42 seconds which is

again but this is kind of nice right is actually yeah connecting to the game playay at least different background scenes like all the worlds and still voice over still story still quite nice nothing's fake in it 100% like that's the thing like there's nothing fake and it's like look it's but AFK Arena has had fake stuff before I remember that made video whatever and they were like copying different concepts from these other different like fake cre but I'm not sure for Global launch most probably later later down line most probably yes but it's always it's just like it's it's beautiful I just zoom it so you know you see so that's the thing uh it's it's pretty cool oh there's one minute which and this all well there we go our our favorite restaurant fight go exactly who

has the most leveled up characters yeah yeah so I was like firstly I was going through the the YouTube creative like man oh my God this is great because they switch from all this cringy [ __ ] from to to actual streamer and like high quality the cringy [ __ ] and then I was like oh here we go here we go again oh yeah it's it's there uh but let's just go back up and then I will show you the other cringy stuff which is M isn't this to be expected if like you have the same UA team that did Call of dragons and they just seen it as like good UA creative but was it good cretive I don't know yeah look you tell me you're the UA Guy what it's like yeah I mean it's yeah it's localized yeah so they're playing like sandwich pong yeah I mean thing is I I have no idea if this cringy [ __ ] worked but it was just like the

main UA and I mean was making the day is pretty good but was it really good or was it just sand pong definitely sandwich pong is yeah he's my favorite now he's my favorite now is's my favorite definitely Spanish sandwich P yeah he it's localized basically so for those not seeing it they're literally actors throwing balls into gem white sandwich yeah yeah wait wait see here AFK arena there you go there yeah they're using the the yeah yeah 100% 100% it's all on Facebook it's yeah this is kind of nice and we have also different like short Jesus now my ear ears almost di there we go there you go but it's you see it's all these again story it's kind of nice a beautiful TGI I guess so nothing nothing fake uh

well except those those [ __ ] cring GS oh this this is really nice Hook by the way so the boss fight and then they just uh escaped and again everything has almost everything has the voice over and captions and then kind of combination with the uh with game playay at least from that these puzzles are by the way taken one to one from honai starl oh nice also slightly whatever Vu team creative yeah that's very very nice way how to put it very nice way of saying it also quite localized by the way this Russian right or I guess I don't know should be could be please yeah don't kill us in the in the comments uh but also they they use static images which is kind of okayish I would say but then look where you have the where we have the YouTube guy the

YouTube voice I think this one yeah oh here we go oh yeah same again just kind of I mean this is this is a streamer we just like talking about the game and this way better than the cringey kind of stuff yeah talking about the game yeah pretty good what is really interesting if they have the Tik Tok fun page or the uh the brand there they're not using any Tik Tok creative Challenge videos so guys if you're listening please start the Tik Tok creative challenge immediately because that's how you do stuff and this is the same thing we saw we saw on the other channels which is a shame because they could use a lot of different uh Tik Tok creative Challenge videos and then definitely like grow on Tik Tok they do have this 5sec short video videos where with the customization of the character which is nice because

short firm content definitely works they also have different formats uh Al square and but just the thing is you're missing the Tik Tok creative Challenge and I was talking about TI to creative challenge in the previous episode so definitely go there and check it out so and that's pretty much it look it's it's not that robust in terms of the I mean I I don't want to say good it's just not that robust uh it's the same does it need to be though that's the thing yeah I don't think it does it needs to be but if they want to really double down on the UA afterwards like this is not going to be enough like this is definitely not going to be enough in terms of catching up with uh with white that survival with last four and all the other like uh games because you need this kind of different but that's the thing like we still call me made one more time and I [ __ ] kill you call call his real name m uh we don't see we don't see and cannot

even estimate the revenue on PC yes yes where it needs to kind of preserve this premium status yeah sure Fair it's fair enough fair enough keep in mind even in those creatives there's Windows button it needs to preserve like this is something that you want to uh install on your PC even though you see the mobile is a creative yes that's why that's why it's all about narratives the SI high high quality content high production value yeah it definitely yes and if yeah if this is the case then yeah they should never go to this like fake ads hyper casual altered gameplay type of thing yeah they definitely could could go celebrity way and in and get like great Shadow Legend Jeff Goldblum yeah yes yeah something like that come on like no no no AFK Arena had U throw though there

you go yeah there you go there you go so it's like definitely it's like way more suitable than the cringey stuff but it's yeah it's yeah it's off but they'll get there definitely so it's seven out of 10 and on that bombshell uh like for me like I would like literally put this at like 9.5 yeah 100% I'm sorry like this is just like so good so much Innovation and so much high production quality and so much like the only thing I can say that kind of I I miss here is that uh probably a little bit of a like more robust event schedule for Global launch if I compare to Something Like H St and these these things like like like these things has events but they have like [ __ ] ton of stuff just just pouring at you you still can do [ __ ] ton of things stuff in the gameway they'll do it anyway they'll do it anyway it's just that like you know we don't see but yeah

we'll be great if we can talk with someone from L at China Joy yes we will definitely try to do that and with that in mind uh thank you very much for uh for listening um thank you with us next episode we'll have something about ads yeah and our eye candy just went blur so we it's not even an eye candy anymore talking pixels yeah uh yeah thank you much again for the support please keep subscribing uh join our slack channel uh we um new episode there exactly and then uh yeah until next time thank you much cheers [Music] CIA [Music] [Applause]

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