Adult games as a credible option to developers

[Music] good morning everyone it has begun 17 minutes I thought he was 20 how's everyone doing this morning had a good party last night what a better way to start the day than talk about adult games and opportunities for developers so let's get going so what is an adult game an adult game according to ESA BR isn't it can be defined as a game with explicit nudity or explicit sex scenes it's as simple as that it's this a new thing right according to you guys is this new I don't think so san andreas 2004 we played that we were all looking for the right scenes Leisure Suit Larry right classic let's see oh can we can we start the video I have a quick video in this slide but I can't

seem to have the right button to do it there we go actually I was hoping you wouldn't mind a strap-on I know it's awkward but I've never actually made love to a man before I'm saving myself for someone I find attractive this way I get to have the experience of sex with a man but still keep my virginity just think of it as as a helper maybe if I get her all hot and bothered with a strap-on she'll get horned up enough to want the real deal okay sure now do it why not well skip that part it's r-rated even CDI Philips launched CDI back in 1993 and they had the joy of sex interactive DVD which is not young so let's get back to our approach to this our approach to the adult game market is about adult

efficacious adult defying games because how does it work so basically in traditional games you'll have your character starting with very weak armor plates and weapons and so on and so forth in art world characters start fully loaded and they get nude so reverse the paradigm guys just reverse the paradigm and it works trust me you'll show you the numbers a little bit later another example from attack on Maui H character fully dressed slowly getting undressed as you're performing as you're reaching the levels as you're progressing within the game up until you have your nude character simple enough graphic enough you guys get it very simple but it starts with a great game it always starts with a great game because you don't respect players if you're trying to gamify porn whereas our approach is adult defying great games

first and foremost and that's why we're here that's why we're here to meet with you guys let's see some examples of games that are being adult defied on the platform as you'll see the game mechanics are classic either RPG clickers cart collecting games match-three puzzle games and so on and so forth we currently you'll see the numbers we currently have a little over 200 games on the platform all of them contain either 18 or literally expletive explicit adult sex scenes because of time I will cut this one short and we'll go back to the other one so how do you make money as a developer and we've heard that question you've probably heard that question 12 times yesterday and you're it's one of the question that's on top of your mind how am I gonna make money when less than 1% of the games on the platforms are actually performing there's just too many games discoverability user acquisition budgets

are off the charts because you're competing with the big boys on the traditional platforms even the best games of the world won't make money if people aren't talking about it or you're not featured it's as simple as that you have the best idea of course but discoverability is going to be an issue and that's a challenge for young developers and up-and-coming developers so how did we get there we were a game developer first and foremost superhero created two games we invested a million dollars to develop pirate legends 11 month of development you know what that is and we generated 400,000 we consider this as a fail and then we tried it again so hey we're better than the others we're gonna succeed or a second one because we know what we did wrong on the first one and we lowered the development budget of course 600,000 development costs eight months to complete and we generated $50,000 in

revenue I would call that a fail also so Newtok who was born Newtok who was born and launched in January 2015 so technically were three and a half years old roughly we are number one we are the number one adult gaming platform in the world you'll see some numbers free-to-play and premium games are our best sellers out there we consider ourselves to be a great maybe not the best but at least a great alternative to the overcrowded stores out there and first and and on top of that we have a targeted and captive audience and they are engaged and we're gonna be looking at some numbers in August we are very proud to say that we breached the hundred million visit mark by 15 million so we hit 115 million visits on the site on the platform last month compared to congregate with 24.5 and these numbers

are are really recent I just updated them before coming here many clip 18 million Newgrounds 15.8 armor games twelve point nine so you can see how we basically have progressed and crush what's out there our numbers the drop rate bounce rate page per visit monthly visitors average visit duration we're just crushing it and we're doing great at it we're very happy about that how many games do we have we currently have roughly 170 games thirty to forty free-to-play games which are generating the bulk of the revenues on the platform our audience our consumers our players really buy into the free-to-play model with the adult content that we've brought out there so what kind of games do we support free to play free to put we have a vast appetite for free-to-play games premium games still going really well mobile browser Android apps obviously iOS Apple will definitely not

take any adult content good news as far as the mobile version is concerned we are launching our client this fall and this we believe this will increase the number of installs and obviously the engagement for the users so what should you do next if you're considering who who has an open mind here about saying whom maybe I could take my game and make it an adult game so alright I love it you you own it you own it so what do you do next guys head out to new taco dotnet try out the top ten games this will give you an indicator and and they come from from the clickers to the RPG to the card collecting games it's all across the board as far as gameplay genres are concerned play those games get your wheels turning and start looking into how do I make my game and how do I add a layer of adult content on top of it come to see us we got Tom Dan Vlad everyone's here there's a good

delegation on otaku look for the t-shirt we also we also hang around the chillin lounge which some of you Iram fascist hanging around the chill lounge yesterday come and see us we'll look at your game we'll give you some ins sites will give you some inputs once this initial input is done will put some people at work to support you on how to adult defy your game if you lack the talent we have the operational support to provide that art for you the developer we want you to concentrate on one single thing is to make the best game possible out there don't want you to focus on on distribution don't want you to focus on marketing don't want you to focus on user acquisition we handle that we have a team of 25 people on the platform solely dedicated at generating that 150 million visits and Counting just FYI in May at norty game we were at 71 million visits so three months 45 million growth just FYI I will review

your game we have a very very simple streamlined process we have supporting documentation Vlad can tell you all about it and we will support you through this process we're looking for serious developers we're looking for developers that will work with us on multiple titles if it's approved the contract to sign and you can start working you can start focusing on doing what you do best which is developing a game game launch guaranteed features guaranteed marketing guaranteed traffic but we can work that out at contract level and start making money now what we say to a lot of developers out there excuse me some of you may be worried maybe not you but some of you may be worried about the proximity of your brand your brand name and the adult market look guys we're totally comfortable with that we respect that we tell you create a subsidiary

company and hide it at arm's length put another name on it past the assets make money and use the adult market to actually fund your mainstream user acquisition marketing and/or game development it's as simple as that we've seen in the past Tom can testify to that we've seen in the past Studios that were struggling that are now partners with us been partners with us for a year two years in some cases there are extremely successful and some of them have even totally pivoted their business model to say okay screw them excuse my french but screw the mainstream I'm sticking to adult because I'm actually generating revenues here and I'm having fun who do we work with we work with developers from across the world Europe South America Asia Russia Africa everywhere everywhere it's all about the game we don't really worry about where

it comes from or where you guys are located it's all about the game any questions think you would [ __ ] oh it's yeah I think so yeah I have to be nice I couldn't quite tell doing really great job hello thank you for the talk of us pretty interesting yes a quick question can we have some dates on your demographics like your the audience of currently currently I would say it male 1835 but hey for all you women out there and we are looking for women developing games for women we are dressing and approaching the LGBTQ market heavily we're gonna launch our first gay game this fall we have four commissioned games in the LGBTQ realm of things so we are we want to make new taku an all

inclusive platform so yeah 18:35 growing but we're counting on the LGBTQ angle to grow that feminine user base mine is just mere curiosity when you show the last slide about like all the countries to work with yes which one is the one that you work the most that's very interesting it would that's an interesting one European developers recently we've seen an influx in European developers South America working a lot with South American developers but hey we're here in order to increase we know the quality of developers that are present in in the European territory and that's why we're here and we're gonna be here again and steena some of your time sorry no worries also like this topic about the LGBT support net also we take pride in that Distronic so if possible would love to talk to you later about this about this topic later

on penny would love to that's what we're that's what we're here for ank you thank you for the presentation I actually have two questions do you think every game is able to be made as an adult game the the sheer variety of game jars and game categories present on our platform I think is a clear testimony to that we believe in an intelligent approach as I said we don't want gamified porn so it's not just about taking a game and slapping naked pictures on it and by the way there are no pictures no videos everything is digital by the way that's very important that's why we we collaborate with the developer to make an intelligent integration of the adult content it has to come as a reward after grinding and all the mechanics are there all that classic game mechanics are just there they're heavily present but the prize is

just slightly different than just a bag of gold so no blue ones but we know gluons and the second question just said about an app like a new taco app for example could it be on iOS it will never be on iOS silent so so it couldn't be like an platform inside a platform no no Apple Apple's a little tighter than Google let's put it this way thank you welcome this is interesting experience I had as when I was running three game platform we had that old game section and I think it was obviously most of them were terrible and genuinely terrible not even aims really just excuses to reveal the picture the tetris porn right yeah she'd say that they're the funniest - there's a lot of parallel between the best-selling you know adult games and humor

kamasutra s-- was amazing and it was basically Tetris with just shapes of people in positions and there's nothing could have offensive about that at all it was just genuinely funny and the other one I thought was really fascinating again maybe a little bit more male focused was fake or real no yes I remember was amazing yes and it was so I mean she was something I did with my wife because it was funny yeah and it was it although I have to say yeah I've someone who's naughty naughty as having to run a adult part of a game service it's amazing how quickly you get bored of it I mean just dubbed the kind of sexiness of it it's not sexy after you've seen you know 35 real or fake right yeah it's I mean jack cheese yeah no we're not there let's get the mic to

you so that we can get on the recording so yeah not burn if occasion both freeing to content right not porn if occasion but freeing the content interesting like letting you do what you want without consequences actually we think of it not as consequences but as rewards yeah yeah more than yeah it just writes a few kind of interesting kind of conundrums and you know I wonder how when you're dealing with you know mature content obviously there are is a spectrum yep and there you know you're dealing with something which some people wouldn't like absolutely politically or morally and but the moral equivalence we can also

call it we also call it compliance compliance yeah we have a team of 30 people just validating compliance so there are five basic rules that we can share with you on a one-to-one basis and that's part of our templates there are things that you cannot do animals and humans let's not do that we now except tentacles though in which cases you make the line that this is only poor on this is a credit game well we have a cross-functional team reviewing all projects we have production game design platform who knows their player base knows exactly what they're working on what they're what they're buying into it's eight people reviewing every single project providing you with constructive feedback at every step of the way how do we judge

that well there's a combined I don't know eighty a hundred years of gaming experience in the group of people that's actually looking at the games that we are looking to fund because it's important also to notice that once you come to us we have a ten million dollar investment u.s. euro USD or euro investment fund that we are more than willing to part with and to share with great developers just saying so just time for one quick question yeah okay since your guys so you were releasing a neuticle client but how do you guys feel that steam has just now updated their policy they're allowing everything of course behind a few clicks but do you see that as a trait or are you you look for the last eight months steam has been allowing and disallowing every three weeks so we take it with a grain of salt of course we're we're cognizant of the

situation we're looking into it we are going to address it if needed but we believe we have an offering that's quite different and you know what on steam you're still going to be stuck with the same issue of discoverability you are a sub sub sub category within hundreds of thousands of games yeah so a non-steam my friends can see what I'm playing so that's kind of a good point - clay one thing I would check out on dad that is you know don't assume that all had all games have to be the same one of my favorite talks that amazed Burleigh was a woman talking about the game that she made about the changes to the British sex laws which was an incredibly political charged game and really interesting anyway so lots of choices lots of options and obviously this is gotta be one of them thank you very much thank you [Applause]

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