Ad placements & Ad monetization trends in Mobile Games - November 2024

what does my what does my co-host thinks this game is earning in Daily ad Revenue show us the country mix please country mix that's that's the mother ow 170% us yes 17 17 what is like 120 K per day this is between 105 to 130 per day easily wow why is this there's so much us traffic it's because they love Ultra casual everyone loves Ultra casual these [Music] days this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry insane yes absolutely that's on my list and uh hello everybody my name is Matel anich I'm Felix Brer and I'm yier and we are your host and we are going to talk about ad monetization Trends today because you like you love trends we love Trends because we also learn a lot when Felix talks Felix talks about the trends when I talk about the trends maybe yakob if you can figure something out regarding the game design Trend that would be also nice I'm not sure I'm I'm the OG one who make a segment for like the sonar in the radar but that's the trends that's Trends ma before getting on with this amazing episode is there any message about hybrid casual that you'd want to share with our listeners absolutely yes thank

you very much for bringing bringing that up again yeah I know uh we would like to thank our sponsors again uh because we partnered up with super sonic for the super hybrid competition they launched in uh well on December 2nd and it's going until January 3 30 so the next two months you can actually earn some money um get uh really great help from the supersonic guys so you can transform your hybrid into the Super hybrid which is the name of the competition as well so please uh scan the QR code which you see on the screen at the moment or just go to supers sonic.com superhybrid it's going to be in the show notes so you know together with the supersonic you can make your game unstoppable that's that's what I say and we kind of believe that so thank you very much for listening and now back to the episode guys let's not bicker amongst who did what to who and who's contributing what because it's the two and a half Triple

Threat that makes us great and on that note welcome back to everyone's favorite episode which is obviously the ad monetization episode because I get to speak the most yakob and MAA get to take the back seats and we actually get to talk about what's really meaningful and what is really meaningful we're going to talk about games that have high downloads in the charge with low IAP Revenue because basically that is an indicator of something pure add monetization Revenue when skilled game makers turn an idea into something viral that then they can Harvest eyeballs for beautiful pure ad Revenue today I have five games that we're going to discuss that have been in the charts for a while that are new to the charts and we're going to go through all of them I love this any questions I Love This Magnificent and thanks to this not

only this but you know we have the hoodie which says ads are beautiful and you can pre-order now and it's Felix is going to post about this beautiful hoodie on his LinkedIn profile which he he said he's going to do it last week he didn't so now the pressure is on Mr Felix there's always pressure as always but the five games we're going to talk about question for both of you here there's a meta Trend among these apps that I'm going to ask you about after we've gone through five of them so pay attention on all of them and try to figure out what that one is three kilos of gold to whoever figures that out probably not gold but all right so the five games we're going to go through today there's one meta Trend that's kind of going through all of them uh we're going to go through five games that have been downloaded 65 million times together in the last 30 days and have only generated $33,000 in I AP Revenue sure so we're going to go through these in orders from smallest amount of downloads in the last

days to the most amount of downloads and there's a hidden thing that there's one game that ma doesn't know about anyway oh no way I'm looking for or is actually a joke into someone that something that you told me about many many times and got angry at me for yeah yeah all right so the first game the first game we're going to talk about today is a game that basically what can I say it was really hard to find on the APK and I actually downloaded the APK that had the right name of the studio and the right name of the game and it was actually another game that I played for half an hour got very angry Adventures I know anyway so this game is called coffee craze and it's by Dino Global Studios but it's actually not Dino Global Studios because Dino Global studios are actually our friends I came from Hanoi which I visited in their off I was

visited in their office two weeks ago for games form very skilled gaming company what when you came to the office you just shouted I came that was was it was that the case or no yes yeah okay all right this game so this game has been downloaded uh 1.3 million times in the last 30 days the da or the active user base 20 30 thou or 220,000 around that and in the last 30 days it's been averaging maybe 80 it says here and it was launched not so long ago on Thursday October 24th 2024 and it's been scaling gradually since then and basically here is the game play so what do you guys see about the game

play looks super interesting by the way very interesting like it really is so it's a take like bus gam where you're matching color boxes yeah screw jam with no no bus gam CU you're actually like reverse bus gam so basically you're picking boxes and then you have to look at what colored coffee mugs are coming and essentially the boxes are different sizes and you have to guess or count or see how many mugs you can fit into it and question for you Ma what type of genre is this game labeled as this simulation you'd think so right that would make a lot of sense right actually marked as a brain training app yes can yeah so you can see here that yeah they're different colored things I I play this quite a lot on my iPhone it's absolutely brilliant because basically I came has innovated and kind of gone away

from their only hyper casual core to basically this style of games and where they have innovated here is they have rammed a colossal amount of rewarded ads into every level so they have three rewarded ads to yeah exactly three rewarded ads to unlock Extra box space which you will need revive all those type of things then also every level you have four rewarded ads to unlock boosters and on top of that I don't know what's going on with this video because this is not what the game looks like in reality because when I downloaded I saw both banners and interstitials between every level so what they've done here is just jammed a they've taken the best parts of hexa sort and kind of just jammed a lot more ads into the game playay and as you can see it's quite interesting yakob do you want to say anything about the beautiful gameplay that our Geniuses and Vietnam have

invented yeah I also like like the the tile part at the bottom oh let's say the the one where the boxes kind of stack on top of each other so it's like a what's the game that that is using triple tile all tile tile something the Majong style kind of tiling and then we have the bench of course and the bench is unlocked with rewarded videos so that's great but I really really wonder can you manipulate anyhow the flow of these drinks no the drinks are predetermined and they come and then you see the box sizes right so that's what really can screw you up because if you PR pick the wrong box and then what happens is that the blue boxes you sometimes get confused with the colors and then that's the thing that's a bit hard so I have a feeling we're going to come back to watch this game cuz if we go back to kind of seeing the the growth rate and in the

downloads let me pause I wonder if this could be a great hybrid casual game at some point in the future I mean look at the revenue right like it's definitely not earning any IP Revenue right yeah right now yes that's the thing but it should be able to they should be able to turn this into hybrid yeah I mean but look at this the retention What's Happening by the way later with the level level mechanic do they have some um the level mechanics it's always like this yeah it doesn't change like that much if I see it there are other level mechanics there there are boxes with uh question marks yeah they're boxes that change there should be something I mean if this is little I think since this game is really new I have a feeling we're going to come back to this game but one of the things I had from feedback from last time I did this session we didn't talk enough about the overall ad Revenue so all the games

we're actually going through today I've also estimated the ad Revenue so this game 230,000 Dau in the last three days but I used the 30-day 170k Dau average for this estimate so I estimate right now because it's not a lot of tier one it's earning between 25 to 33k a day in ad Revenue which is a pretty good start after just yeah a month and a half and consider it's not really scaled yet but this is just a bit too early to tell but I have a feeling this could be a massive hit right I haven't seen anything like this before I can tell you you remember when we were doing the idol coffee Corp yeah with with Auntie from starberry Coffee in general super low cpis honestly and I mean it was kind of their art style which was boxy enough that also helped but this is exactly the same super simple coffee theme definitely works well on

the yeah on the U side yeah quick to understand it yeah all right moving on from to the next game a hit that was unexpected from Istanbul and that is find the cat from Agave you already talked about it last time we have talked about it but not enough we haven't we haven't gone into the game we haven't talked about the game play but basically it's a hidden hidden objects kind of game where you have to find the cats and as you can see in the last 30 days is the C it's been called downloaded yeah of course I hope so 6.7 million times and it's made a whopping 73k which means that if you're scaling a game to 6 million downloads and only earning 73k that that means you have ad Revenue otherwise there's something

really weird going on right so this game was released pretty much came out May 1st I guess but really started scaling around August 1 but you can really see the downloads increasing and here's what's really crazy about it if we go here to the active user base the user base has pretty much like increased exponentially so pretty much in the last 30 days the active user basee is estimated to 11 million so this game is extremely sticky Felix look look at yak's face he's like what the [ __ ] is happening what's what what is I'm looking at the same chart and like the numbers are completely different so I don't know where are you yeah because it's monthly users man oh we can go for we can go daily 1.5 million

active so 1 and a half million daily active 12 million daily yes that's monthly see that's why my radar works yeah but here by the way Japan is second biggest demo I know how they do it but yeah yeah Japanese people love cats right yeah it's because of the cat absolutely yeah so uh really what's interesting here as well before we start playing the game I just want to show the acquisition turn for the retention because the retention is absolutely amazing okay 67% yeah 70% day one 55% uh day seven 24% day 30 10% so if you do the sadness or happiness multiplier in the retention case even if we do if we take this with grain OFA and it's let's say 50% day one and and let's say 5% Day Day 60 it's still pretty good

honestly for this type of game very good so the game plays like this all you do is you have a picture and you find the cats and they make a cute little cat noise when you find them and that's all it is it's basically the the creative game playay from triple City exactly creative instead of the normal core exactly and this is why this is why they use it because you know where is agave games from Agave games from Istanbul right yeah yeah trip my city also from guys from from Turkey is I think so my memory sear me correct and if if you scale like crazy six million monthly installs people notice and then you know something is actually working well so why not to implement this as a as a u creative to my game yes thank you very

much what's the what's the fail State here time yeah so the time can run out but there's really one thing that can really screw you over and that's if you click on the wrong cat or not the wrong cat but not on a cat right so you run out of lives but it's more I think like a relaxing game where you pick the cats and they make this cute cat noise that you probably can't hear but it's very cute they go like and then the real Innovation here is that the ads they don't have intrusive ads there's no banner ads and no intertial ads there are probably why their retention is so good yeah and they only have rewarded ads so uh I don't know how many users are actually watching the boosters because you have this booster thing that can help you find cats in different ways so it's either the magnifying glass or it's with the firework that starts finding cats

I don't think they have a lot of now in this game but it doesn't matter if you have 1.5 million Dow right because you're still going to make a lot of money so I estimated that they're getting half of their user base to watch four rewarded ads per day which would mean this game is making 88 Grand a day in ads yeah 88 how many placements it's just those two for the boosters right so they keep coming up if you struggling finding cats so the the only boosters really that help you with game play is if you can't find the cats right so you see this yeah yeah yeah I'm just looking at it and yeah I wish you could hear the cute cat noises yeah I I heard them I heard them no worries it's I mean when you started doing meow that was the the best part of this episode thank you very much cool can put that in the UA creative yeah I hope so right get me

yeah all right so the next pretty much like the based version of triple match City yeah I think that's a good way not really only the only the trip Mar City the part of the UA creatives that's it I mean the rest is I mean slightly different I mean still objects yeah hidden objects but in not as like high production values as like wga yeah but this is this is not even Hidden Object this is uh yeah exactly it's kind of matching hidden different well yeah yeah yeah it's under Hidden Object but it's like this kind of giant modification but super interesting yeah so the big innovation here is that there's no intrusive us so I guess users stick around for longer which is why they have such a high Dau I think that's my theory at least okay moving on to the third game so this is the only game that has not that's not new and it's been around since 2022 and that's car Race by iame but the reason I

wanted to talk about this is that they've managed to nearly double their active user base in the last two like two three weeks which is quite impressive because this is a hyper casual game that's literally been around it was released on November 2021 and the user base is still absolutely massive going on later the countries as you'd expect is India Indonesia Pakistan Egypt so not typically your let's go up and what's that green line that's keep increasing Aleria no that's other is that Egypt Egypt yeah Egypt no I think it's the the other other yeah it's other which means like different countries from from the the drop down menu India is really incre anyway yeah so I just wanted to talk about this because I guess this is Iam's Flagship game that kind of sustained

themselves and kind of grew quite a lot it's quite interesting so ion iame is an arcade racing game with 9.7 million downloads in the last 30 days a Dau of 1.8 million users and it's mostly Indonesia India and it's Android only and this what is the ecpm kind of average in India or indones Asia or something like this let's let's say India kind or what type what type of For What type of game yeah and for banners for banners and these GEOS like you're lucky if you get a scent or two most likely you're probably not even get a scent and Phil rates in India for example are notoriously hard to get Phil sometimes higher than 30 or 40% for banners so it's like a cent okay let's yeah justicial I put in a dollar and a half and I think that might be generous and for Indonesia for rewarded I said

three4 so yeah yeah I would say similar like for India Indonesia free for awarded that's like good yeah so okay I'm going to start this game play but just be careful because we're going to watch a lot of ads so just want to pre-warn you here yeah I see I see the I see the banner ads already yeah so the banner ads is at the bottom so this is your classic hyper casual from 2022 this is a video actual gaml this me on my emulator oh yeah Felix emulator Adventures okay you'll see how good I am you're playing with the with keyboard no no no I don't cheat I I'm a bit of a purist myself Nitro for anets yeah yeah two Nitros for an ad thing is multiple times now yeah Nitro for an ad quick ad break after everything yeah I didn't load anyway you can upgrade your car and then as soon as you like after a race you can also upgrade

by watching a rewarded ad at the bottom you always have the banner Banner so you increase the amount of imp Dow as much as possible you can pay to remove the ads but no one does it and here you can see it's never too hard and it's never too easy it's just mind numbing hyper casual fun for the family so it's basically like super streamline version of asalt I would say more than that it's just like I can pause and I know I'm not raising against someone else because I can pause the game playay because if I stop clicking it's the other cars also stop right so it's against bots but yeah but hear you were flying through a helicopter guys giant helicopter like I can see that that this is going to be a creative for any Forex games in the future jumping from like great

hook this is it that's the game play and now we're going to see another industial l so yeah Bri is the meta any good there there there is NOA there's only like you go into the the garage and then in the garage you can up you upgrade now hang on we're in the middle of an outbreak right now yeah so you can like upgrade your car and that's great but you know you don't want to miss click cuz then you have to watch a rewarded on sure sure sure but if you if you upgrade it to Max you have have those have that money so what happens now if you fully upgraded it a new car comes in and you you do it once again or what yeah but now it just I got a new car is it the same a different car it's a different car that's a different car yeah but I don't have aong name but that's not the same car yeah the artist move exactly

there you go that's all you need that's all you need you need all right what do you think this game is earning every day right now in ad Revenue despite the low million downloads a day it's essentially the same thing as uh as we talked about like if you have the numbers in ad monetization it doesn't really matter because if you have a lot of people watching not that many ads or a lot of people and like that are not that valuable still watching a lot of ads it still adds up to quite a big number this is a volume play without D going for volume play they're very good at volume play overall regarding the whole company also look yeah I I also worked with uh with few games with super low cpis and that was a volum play and this is also super low CPI game because of cars and car theme so I would I wouldn't be very surprised if we see let's say 5 cents CPI in in India for this and

then six cents LTV how much would you say it's organic from those half me downloads a day yeah really interesting question check it in theard giant organic I would say 40 to 50% 40 to 50% for sure just go to Reaper downloads by Source yeah there download by source and then then you seei 57% organic there you go yeah yeah you you you don't need sensor Tower you can ask me so essentially so essentially what they're doing is they're using UA and then using the organic lift from that as well to get a lot of things and as a result this game is probably making anywhere between 50 to 70k a day right now I would say yeah I would say 50 yeah I would say 50 so that's that's interesting because they definitely don't spend 50k on on on UA on this daily that would be just insane all right I think they would

spend anything between 10 to 20 maybe 30k per day I don't no know look if you if you make 50k per day for Ms like you would be spending yeah 30 to 40 maybe so you have the the 20% margin there at least all right now we're going to leave the amazing car race that never seems to die and we're probably going to talk about the biggest flash in the past in the charts that I have for you guys wash your eyes because this is yeah now we're digging deep in the garbage come so the next game the next game or if I can even call it a game is a music rhythm game called horror spranky Beats by yob yep what the [ __ ] what the [ __ ] are you talking about yeah exactly exactly so horror spranky spranky beats has had

12.3 million downloads in the last 30 days with zero in IAP revenue and only on Andro and is the number one casual download game today in the US by ranking what the [ __ ] is happening yep no no no so this is a trend a music rhythm Trend I already seen like three or four copycats so we're going to go in again to us doing 1.3 million downloads a day of course yeah look at million look at the icon wait uh here we go so essentially what it is it's has an app an ad simulator so it has an app open ad uh to start off first of all it's the wrong type it's the Google one which means they're leaving a lot of money on the table then you have a pullup MRE from Google

which is very intrusive and now you can see the main menu of this Franky Beat battle you have an MRE below and what you're actually just doing ad that's called Roblox with a Minecraft icon exactly and then you have below you have the banner ad that goes constantly and then what you do is you go into one of these things this game I think is going to crash on me cuz it was crashing on me before oh no it's an ad yeah so here what you're in is uh you're basically the conductor of a choir or beats so what you do is you put different outfits on the different people and then they sing they look like South Park from wish I'm sad you guys can't hear but they they basically make beat noises and they're quite good and what they do is just like the last trend is they hide some content behind rewarded ads so if you want to hear different types of and create different type of music this is

what you go for I'm just going to turn it up a bit for myself but I guess you guys can't hear it no anyway and that's it and then you see yeah exactly what just happened what just happened yeah exactly so that's an app so yeah but like what's the gameplay about like you put wigs on the kind of put wigs on the things and then they sing in different heart and then it basically creates a song and you're basically it's like a crude DJ Master what's the end State what's the end State watch you watch a lot of ads State you watch a lot of ads what's the what's the purpose of the game have banners intials rewards it's to earn ad Revenue it was the core game play like finish level there's no finishing man I play these for ages there's no this doesn't end like it ends when you leave this is

it so if you put all of them what happens nothing singing you need to hear the music you need to hear the music keep keep keep my you see an ad you see an ad gr is gr is calling call yeah please pick it up that's a great ad please let no no like what's what is this like fake fake video like what is this what's the add for What's happen here all Santa Claus anyway like I said we're we're at the very bottom so here you you can click this to renew the song but I highly recommend anyone to download it to see because it's absolutely ridiculous for 10 seconds and I'll never pick it up again yeah what's the demo of this thing yeah I think kids right so the downloads

if we go by countries here's exactly what you expect Indonesia Brazil Mexico Vietnam 500,000 people from us it's still yeah so I I went deep so I was a bit captivated by this game CU it was the first one in this genre I think that scaled because there's so many copy cats already trying to do the same horror sprankle beats is a music rhythm game is music rhythm game music rhythm yeah it's literally on the musicm I dug deep and I went on y's website to get more information and I'm going to take you to it nice thank you to go man go to to the category thing because this is first horror pranky be is first gaming download charts for the music return return game wait what are you talking about if if you go click on unified apps click on unified app left left left left left

left yes and then break down by unified apps on so dear listeners this is how PHS uses sensor Tower yeah yeah yeah you were there you were there almost there yeah there now on the game on the top here yes yes and now click on music rhythm in subre yes perfect there we go there we go and now it loads and you see is the first afterwards is Magic TS piano fire one and two and then there's spranky magic musicx and right after there's incredible horror music books so I almost covered this game as well because it's growing like wildfire but it wasn't really quite big enough just in the last 30 days but yeah it's it's also been climbing the charge but you know is it because there is there is a road over Organics or they're actually running UA

anyway I just wanted to show this right cuz if if games hears this we don't know anything about you but guys time to update uh your adaps txt come on January 18th there's been four update since then guys like of a digital turbine seriously like whoever doing your admon seriously no boy know this is most probably just one person yeah most but how much is this one person earning per day in beautiful pure odd Revenue would you think 30k 20K a day yeah there you go pretty good estimate yeah wow I know how it works man already next listening to you yeah next game which is actually a game is perfect tidy by ABI Global which we used to call Abby games which I was told in Hanoi was was very wrong so was ABI games

so after your Vietnam uh visit we have uh a Vietnamese segment yeah how much money does Vietnamese Studios make holy [ __ ] did you just figure out the meta trend of this one for the three gold bars reward yes yes exactly most of these are Vietnamese companies they're absolutely dominating well done M gold star for you all right yeah I'm paying attention unlikely I like you yeah okay okay yeah so okay perfect tidy 13.4 million downloads in the last 30 days it's made 230k in IP Revenue which is pretty not great it's decent it's decent decent I mean just the most out of all the games that you just talked about yeah the biggest difference so basically we covered a very similar game on the last segment we did in September for this and it was called statist them by ABI and the biggest difference I can

tell in the game play is that they've added caparas in the game menu of course happy Happ just show the game play so the game play is exactly the same as Stat system so it looks a bit like a reskin so I think what they realized is that they didn't weren't getting as many downloads on the other game as they were before so they just reskinned it and changed the color and what the game is exactly the same as before it's Ultra casual where you're faced with a challenge or mini levels that you have to solve that are all different and you're all you always have two minutes to solve each level and you can get more time by watching a rewarded ad or you can get a clue by watching a rewarded ad on when you're actually playing this not watching one episode or watching it on this video you actually see interstitials and Banners as well and yeah that's all it is there's no metal it's just the only

meta is that you can kind of collect stickers for different cats and capias I believe and that's all it is ultra casual Deluxe they're literally wiping the floor with the whole category yeah our our poor Moreno is on the fourth place now with anti-stress relaxation by the way that which is still killing it I was looking into into some apps uh milon last month yeah Andress is like what look at this yeah 2 million active users like daily active users so it's just absolutely insane for ads right which begs the question what does my what does my co-host thinks this game is earning in Daily ad Revenue show us the country mix please country mix that's that's the mother ow 70% West yes 17

17 what is like 120 K per day this is between 105 to 130 per day easily wow why is this why is there so much us traffic it's because they love Ultra casual everyone loves Ultra casual these days because it's easy to pick up I mean look it's like super easy you just you don't need to think about anything literally yeah it's like we're we're in the game segment yakob that I like now it's easy to master and easy to play Never hard also also look like think about think about this think about this and maybe this is a bit of a stretch but still remember what we discussed with the real short and the short form content and like short drama series it's 60 to 90 seconds videos people cons for one episode for one episode how long do you think you need to play this this level up minutes exactly the same

[ __ ] thing it's very quick you can come back to it anytime you don't have time like during the day to play game for 20 minutes Tik Tok Style game exactly yeah and it's really easy so it's like you don't need to think about oh my God this is so hard I don't know how to how to solve this you need to just put things in order thank you very much bye see you in 30 minutes again it's it's a step below I guess what toia is doing at Bernie games because they're levels take about 90 seconds and these levels I would say take like 20 Max 30 seconds Max Go Go Felix to download by Source because it says you're 70% driven by pid yeah I'm pretty sure what's the CPI on this thing then super low man it's really it's it's below hyper casual for sure it's very very low because it's uh you know you can easily get it like what's what's happening in the in the game right away and you saw the you saw the hard style and it's kind of satisfying game play it's very relaxing

I'm pretty sure like if you if you check the creatives like it's going to be all about just cleaning up stuff and just putting things in order and nothing else like couldn't even spell that right last time so I'm not sure you you can you know what never mind we still have one more game to go to and the game Global and then that's it and then you can find oh [ __ ] already lost oh there we go yeah because it's satis it's not stat satis satis D because it's it's kind from satisfying yeah statistics what that have to do with this game play yeah nice yeah seven million [ __ ] hell wow yeah Ling the floor with the ultra casual category even the most Revenue IP generating game with like 250k a month

where everybody else is like what like 20K something but that's the thing like 200k per month and then like that's 200k iip and then 120k per day kind of crazy Jesus Christ ill ano yeah exactly gold mine gold this is this is insane guys well and this is why has five sales people in Vietnam alone I can see all right so for the last game the one the absolute monster is of course mini games common relax yes 22.8 million downloads in the last 30 days with $112,000 in I AP Revenue this is a absolute machine yeah it's still for number 14 casual games in downloads in us still pretty

impressive yeah so active user base where's a studio from by the way the onof studio top games I'm glad you asked Vietnam yeah Vietnam Bas inois they're based in Hanoi so there you see it this is not admon TRS this is Vietnam what's happening in Vietnam episode basically yeah but what's happening a little bit in turkey and mostly Vietnam yeah and % Vietnam 10% 10% turkey Thank you Rich yeah but enough jibber jabber let's actually play the game and see what it's all about yeah here we go app open ad first mistake the Google one needs to be an intertial all right so here we have the game so it's exactly like a better implemented no down like no Wi-fi games because it has banners and interstitials and app open ANS right and exactly the

same we have the Sprucey beats which is a take on what we went through before on the sparku of course why is the whole UI is like super saturated what like like you're on LSD designer thing because you have to be LSD to play this yeah so intertial then you get to go in you get to choose you can voice or tap and hold and then current character and then I know what is this I know it's like this is no no no this is a Tik Tok Trend you can play it with your voice you can you can scream yeah that's TI to that's that's why it's it has like [ __ ] [ __ ] 10 millions of installs it's it's a it's it's running around Tik Tok all the time people scream into the fa into the yeah if you voice break I know but that was the voice control yeah that's the voice control so you you scream and then the the chicken actually jump but it's easy it's like you actually you turn creatives into game play Smash them

into one thing and then like run the last creative and then pump it out exactly thank you very much that's it yeah chicken scen chicken what I noticed with playing this game is a bit it's a bit laggy to play but what the main thing is is that it has a lot better better integration with uh like intials and rewarded ads so more levels have more ads right thank you very much for for this I'm just gonna We 2 million where did I put down the estimate here close the window yeah you closed the top but 2 million Dow it's like just click on the countries so here we go so not your typical highp countries yeah yeah yeah well like 80 80k per day REM want to get yes on Indonesia Russia Mexico Egypt India what you'd be earning

here 50 no that's way too low so it's probably anywhere between 90 to about 115 per day depending on the day and how much it's actually but yeah what is the key takeaway Vietnam is the new hot wait a second just go I want to just show you one hockey stick go on their portfolio you sure no no no okay I sure he doesn't want to be embarrassed I sure it's like it's like Grandma stuff you know like when your mom calls you with a printer that doesn't work like the first thing you do is just like so there's this Goods puzzle sword challenge by one yes [ __ ] I sent you this already a month ago again say again oh I sent it too right before M but like right before he's already doing 70k 75k IP a day and downloads wise is

doing 230k a day we're going to we going to do like we're going to play the game like I search honestly I didn't I didn't I didn't put this on the list I had it but then I want to include because I wanted to do a special episode on it because we'll do a separate absolutely but it's but it's amazing that it's a company mostly no no no that mostly having IP driven at Driven games and then they have an IP driven game yeah also this is something you see see usually exactly because they figured it out on the IP side as well but they're not afraid to actually run ad driven games and see see the country makes 64% revenue from us that's incredible only if they know the UA and mobile is not dead only if they know but here's the weird thing right hyper casual dead honestly like it's just evolved like there's these compies are earning serious yeah but serious money and it's

just like it gives me so much pleasure to say this that it's like it's just evolved exactly what we said but even it's like people say it's kind of evolved into hybrid casual but it's not even not only that you see games yeah exactly you see these games and you can you can make literally like five million a month on tier three tier four countries you car race car race by I that's kind of a more hyper casual but you see it what it's evolved into and these companies are not earning any iip Revenue like close to nothing on 65 million downloads right so it's the hyper casual model taking a bit more evolved state but still I would say it's hyper Cas or unless yob you have a better name for it I know like the the like the Splat of things we covered today those are Ultra casual I would put it there like Ultra casual is like Ultra casual [ __ ] yeah you know the difference between hyper casual and Ultra casual actually Ultra casual is more robust because it's like a lot of games bunched

into one place that's the ultra casual yeah but perfect tidy is not lot of games come on it's just one game what do you mean there were like perfect tidy perfect like is the game challenges every level right so it's every level different the other one the other one yes okay yeah the calm and relax the other one already copied the horror beat game oh yeah mini games mini games common relax on the other hand and basically yeah if okay but if if I really close one ey the perfect tidy is also kind of ultra casual with different mini Gans because the the levels are different so things yeah they saw Ginder blue and they were like we can do this better because we can also include interstitials which I said when we reviewed that was a big screw up that they didn't include interstitials yeah yeah and Banners and on that yeah and Banners and on that bombshell it's time

to end yes thank you very much for listening Felix thank you very much for uh talking about all the trends which is basically Vietnam killing it thank you much which is great and please subscribe join our slack Channel and uh anything else you want to you want to share with the with the guys I think big games are coming big episodes are coming as well some new stuff which is going to be absolutely experimental as well all of well will you will see just keep as usual subscribing yeah just put click on that subscribe button and then please comment on the videos as you started doing last episode was definitely a topic to discuss how to get rid of the bot that keeps commenting on some [ __ ] just come on like just send send him to some coinbase or binance or whatever anyway thank you very much for listening see you next time bye-bye so

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