2024 Digital Media Trends: Immersed and Connected

Key insights

7 takeaways

01
Media and entertainment consumption has converged, with 60% of US respondents identifying as gamers and younger generations increasingly prioritizing social media and gaming over traditional TV and film.See it on page 1
02
Streaming video providers face high churn and acquisition costs, struggling to monetize effectively as only 18% of consumers under 41 report that SVOD ads influence their purchasing decisions, compared to 54% for social media ads.See it on page 6
03
Gaming studios have a significant growth opportunity by better serving women, who represent nearly half of the gaming population but often prefer solo mobile and story-driven games due to harassment and toxicity in live-service multiplayer environments.See it on page 15
04
Social media acts as the primary discovery engine for modern entertainment, with creators and influencers driving more trust and engagement than traditional brand advertising.See it on page 2
05
Super fans—individuals who identify strongly with specific music, movies, games, or sports—exhibit significantly higher engagement and cross-platform spending than casual consumers, making them a critical target for monetization.See it on page 24
06
There is a strong consumer demand for cross-media integration, as nearly 70% of video game fans express interest in seeing their favorite titles adapted into TV shows or movies.See it on page 26
07
Inclusivity is a commercial imperative, with nearly 70% of consumers stating they enjoy content that explores different cultures and nearly 50% expecting media to reflect the real-world diversity of race and physical ability.See it on page 30

Summary

As streaming, social, and gaming converge, companies should consider comprehensive strategies to define media and entertainment's future-or they could risk living in someone This year's Digital Media Trends report points to continued disruption for media and entertainment-not just from streaming, social, and gaming, but also from the ways these media and their technologies are weaving together and enabling new combinations.