Digital Media Trends Survey, 13th Edition: Piecing It Together

Key insights

7 takeaways

01
For the first time, streaming video services have overtaken traditional pay TV, with 69% of US households subscribing to streaming services compared to 65% for pay TV.See it on page 5
02
Consumers now subscribe to an average of three paid streaming video services, with 57% of users citing access to original content as their primary reason for subscribing.See it on page 7
03
Smart speaker ownership grew 140% year-over-year, rising from 15% in 2017 to 36% in 2018, though only 18% of consumers use digital assistants daily.See it on page 8
04
Market fragmentation is a major pain point, as 47% of consumers are frustrated by the number of subscriptions required and 48% find it harder to locate content spread across multiple services.See it on page 9
05
Content volatility is a significant consumer frustration, with 57% of users reporting that they are annoyed when shows disappear from streaming libraries.See it on page 9
06
Discovery remains a challenge, as 43% of consumers abandon their search for content if they cannot find a desired title within a few minutes.See it on page 9
07
Consumers are increasingly mixing paid and free content, spending 46% of their time on paid services and 29% of their time on free, ad-supported platforms.See it on page 7

Summary

Deloitte. A report from the Insights Media & Telecommunications Digital media trends survey, 13th edition About the Center for Technology, Media & Telecommunications In a world where speed, agility, and the ability to spot hidden opportunities can separate leaders from laggards, delay is not an option. Deloitte's Center for Technology, Media & Telecommunications helps organizations detect risks, understand trends, navigate tough choices, and make wise moves.