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Deloitte
Digital Media Trends Survey: Video Gaming Goes Mainstream
Key insights
6 takeaways- 01Gaming subscriptions have overtaken traditional Pay TV among millennials, with 53% of millennials holding a gaming subscription compared to 51% for Pay TV.See it on page 2
- 02Overall, 41% of US consumers play video games at least weekly, and 30% currently pay for a video gaming subscription service.See it on page 5
- 03Gaming platforms are shifting from PC-based play toward mobile and app-based environments, with mobile-dominant gamers now representing a significant segment that exhibits high gaming intensity.See it on page 2
- 04Esports viewership is broad, with 40% of Gen X gamers and nearly 30% of female gamers watching esports on a weekly basis.See it on page 8
- 05Multiplatform players, who toggle between devices including VR, represent 23% of the gaming population and show the highest levels of subscription fatigue.See it on page 6
- 06Traditional media companies are exploring game-related content as a cost-effective alternative to scripted TV, as producing reality-style gaming content can cost significantly less than network sitcoms.See it on page 8
Summary
Kevin Westcott, Jeff Loucks, David Ciampa, and Shashank Srivastava FROM THE DELOITTE CENTER FOR TECHNOLOGY, MEDIA & TELECOMMUNICATIONS Digital media trends survey: Video gaming goes mainstream As content creators increasingly adopt direct-to-consumer models, video gam- ing has become a legitimate competitor to TV and movies.
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