2.5 gamers x Live AM(F)A #4 - Ask Me Anything @ July 18 6 pm CET

live on both um YouTube and Linkedin I fig figur it out yeah hello hello hello welcome and I'm hearing myself why I'm hearing myself okay because you need to mute yourself on yeah I muted I muted the LinkedIn yeah yeah hello everybody uh thanks for coming uh this is another live session ask me anything and we are Live on YouTube and we're live on LinkedIn finally yeah I managed to do f after two failed attempt uh I made it live on LinkedIn thanks for coming a short uh information for you guys I just kicked it off and I will be back in 15 minutes so uh yeah you can you can kick it off and then uh then we can uh we can continue I can continue yeah you can continue so I guess enjoy your thing and then I'll see you in 15 minutes yeah

I'll be back in a second but don't worry we have the best of the crew still here hey yakob how are you hey Felix how are you oh good you going to compliment my new nose oh yeah it's amazing I did not yeah it's it's on the inside so it's it's a lot more beautiful on the inside and that's really what matters so now the doctor says in in a few weeks I'll be able to do more sport cuz I can consume more air and uh everything's going to be good again I'm beautiful on the inside once again and for those of you wondering I got a nose job okay great great yeah thank you uh so we have a lot of questions hello from La first question uh probably already my favorite question is why is it called two and a half gamers are any of you a dwarf actually it's funny you say that so there's two reasons what we say is why we call ourselves two and a half Gamers um the first one is that mat is really

short he's been called we used we used to call him Napoleon uh but basically that's not the main reason is basically that uh Remo and Maier are really big Gamers and I'm a business ad person that puts the ads in the game so basically they say I'm the half a gamer because I also have a console instead of a PC yeah you could see the performance of Felix in know hell divers [Laughter] episode oh anyway anything cool has happened to you this week yakob like game design wise anything game design wise I don't know like there's so much anime games currently going around I'm still playing solo leveling by the way it's amazing it's like still pushing really hard they're super generous I'm a little bit disappointed to be honest with Zen Zone zero like I Frank I just kind of I don't know maybe I expected more or something but it's just seems kind of too much sauce not enough meat for me even though the combat is the best thing ever I've seen like best

combat mechanic but still I don't know I really would like to have some more conversations with like people around this there are more into anime RPG genre than me you want to you want to know what my best admon hack because basically I've been in bed for three days this week because of the surgery right so I've been playing a lot of mobile games and I found one absolutely amazing admon hack that I think is mode no no no no no the most clever thing like done by a studio to increase ad Revenue that I've seen right right so I was playing a lot of hexas sort uh the last two days and it's been my line Studios which is owned by appin right and they do this thing that they do a basically every time you exit the game and go back into it so let's say you're playing a game and you basically go to Spotify and you change your song or whatever as soon as you come back in the app you get an app open interstitial but basically what happens is you go back to the game and then basically says like movie break and you get some two or whatever it is in the

game right doesn't really matter and basically they're rewarded but they tap into their interstitial inventory for it so basically what they do is they really increase their intertial Impressions per da because basically as many times you leave and come back to the app there's as many interstitials as you see on top of the ones they have at natural breakes so basically what should be an app opener they just stick an intertial on there and what I think they're also doing on that is they're making it a reward intertial because then they can tap into the Google and meta rewarded intitial inventory if you give a reward for it so basically that increases the ecpm and I think it's the most clever little thing I've seen so far like that's just so easy to do and I wouldn't even think of it but I think we really need to cover hexa sorts because um yeah super interesting yeah we'll we'll definitely cover it like game gameplay wise is very good and as I think we talked numerous times we spoke to berai the the lead designer of the game many times in stumble he's very very clever

guy so can wait to actually get like our full review on that soon yeah cool what you start reading off a question and then uh so any thoughts on the new Metal Slug game I think they did the great job making the first 20 minutes of game play like the old school ones but quickly inserting the player into their new monetization model um to be honest this really missed me because I didn't play the Metal SL one before you play the original right oh need to see it oh yeah yeah yeah this one I played like the crazy guy with the shotgun thing Sid scrolling okay I maybe played it a little bit but yeah haven't haven't seen anything with the new one the metal SL Awakening that's I guess the one yeah no haven't haven't really kind of catch anything but we're we're getting more and more of these like old IPS that are being revived in especially a free toplay manner like you see with like finally dungeon and fighter making 500

million last month in in China so that's going pretty well um I want to repa the question what monetizing strategies are okay but are more straightforward and quick to implement I guess this goes for you Felix you think it's ad monetization strategies or is it I guess oh why why don't I start with ad monetization strategies and then you can do with IEPs right yeah so basically depends a bit What type of game you have right so what I always say when I speak to people is that the basic component if you want to start making ad revenues you need two main things right you need a lot of users I need a lot of users to watch a lot of ads right so banner ads are super easy to implement and they're super good but they don't pay out that much right so the key with banner ads is to have the banner ad units always visible like no matter what you're doing during gameplay or during any menus like I'm working with a client now that has an application and basically the devs only

implemented the banner on one of the menus out of four so basically they're limiting themselves to earning like Peak Banner ad Revenue because essentially you only have it on on one of the menus when it should be on all like a banner should always be visible on all fronts so that's the easiest I would say to do because it's just you stick it in you don't need to think about the placements or like the stop uh the main thing that you need to keep in control is just uh the refresh rate uh basically on level play and Max you can set the ref fresh rate as low as 10 seconds so basically after 10 seconds you change banner uh Banner impression and then uh on ad mob is 30 seconds so basically what you do there is you show more interstitials and you get more Revenue but the ecpm goes down but then what happens is if you have that too low basically usually even though all mediation platforms says this doesn't happen basically you have retention issues if it's too low so I would say Banner is the easiest if you have a lot of users to get like a high optin the the next one that's easiest

after that which is also a deal with the devil usually is interstitials right so interstitials are you know the 15sec videos that you can skip after 3 seconds and these ad unit is typically the one that absolutely destroys retention right and what's good about this ad unit is pays out quite good ecpm anywhere between like 7 to 12 is quite normal worldwide sometimes is a bit lower if you have mainly organic but the main thing that's good about these is you add them and basically you're going to get a high ad viewer rate and a high high opt-in rate uh what I think like games like we mentioned hexas swur before like what they've mastered is basically to show the interstitial at like natural breaks which doesn't hurt um like retention as much but the trick is here you need to really get up into like five to seven interstitial uh Impressions per user if you want to start earning any real Revenue but then I would say like for monetization the hardest one but if you get it right is like the best one is rewarded ads and

rewarded ads is like no clear-cut way to do it but basically some metrics that I look at is AD viate anything below 45% is considered like that's the average if you're decent in your placements and if it's below usually a 45% ad viewer rate that usually tells me that either your placements are not prominent enough or that your rewards are not high enough so yeah that's what I say about that but maybe you can add something about rewarded video like what's some good placements cuz that's more on the game design side right the thing with rewarded video and everything what you just said pretty much implies that you have something more that's a usual hyper casual core so we need know a little bit of economy a little bit of systems little bit of metag game progression we can ditch all those things that Felix mentioned never use them again and just use rewarded video that's the first thing and once we get a little bit more kind of persistance within the economy meaning that we have day seven or you know data retention or something of

course the natural ways go IP but don't ditch the ads for all of these things like make sure that you at least utilize the ads as as much as possible together with the IPS like don't don't do the usual like either ads or either iips like you need to use both but it's definitely much harder to create like a more robust game with higher or let's say bigger meta game or any other kind of progression systems to kind of monetize of form yeah and what Felix said interstitials heavily reduce retention that's just like basic facts use segmentation for this also that's a good thing uh is remove at IP not effective uh yeah I don't think so it's that effective regarding like you don't make Revenue with this this kind of one I uh we worked with a few ones that do right but basically I think the error that they made right is like uh they

gave like the the key here is you remove intrusive ads with an i AP you never remove rewarded ads and the mistake has been made yeah but like sometimes you like have gaming companies that like the top selling iip is remove ads because basically get rewarded ads for free forever yeah but very high like $20 or stuff yeah that that's also possible like you can do those because it's literally $20 instantly so yeah but again it depends on your overall Prof profile of Revenue if it's mostly like IP wise because even if we cut the add Revenue out of the user by buying this let's say premium experience how some games call it you can still make a lot of money on IPS on top of it so it makes sense but yeah be very careful because this is literally going to the territory like sell everything button which back in the early days of mobile games some developers would like literally do and that destroys your whole economy your whole LTV pretty much everything so that's there

hello from La yeah hello hello hello from Brazil hello from China yeah China's definitely on the menu next next week we can wait to see you all in at China Jo in Shanghai we'll be there from 24th if I understand correctly yeah front for Wednesday until Saturday always what are you doing reading the questions does it hurt the game if the banner ads reloads when you change scenes uh basically the best practice that you want to do is you want to have the same Banner ad unit always right so if you change scene or you change menu still the same Banner ad unit who doesn't reload because basically what you want is you want the refreshes to keep ticking up and not have to do a new uh auction essentially every time you switch between screens right so you want to have the same one that's just ticking up as many Banner revenues possible right so what hurts retention

is when you have too low refresh rates so if you have it at like 10 seconds basically you switch from like yellow to white to black to whatever like it's just annoying for users so that's the part that hurts retention uh when it comes to banners okay [Music] um can we submit our game for a review we have trouble scaling up but the quality is okay trust me uh for sure throw it into our select Channel like we can we can check it out at least like I can't uh guarantee like a full game on review of like the podcast one we do but it's always better to kind of share that within the sele Chanel so other people can kind of also comment in and we can also comment in for sure that's that's not a problem how is the game idle Outpost by up Quantum game doing in downloads and revenue this is an interesting question because in the meantime when Felix was talking about his ad strategy I checked that so thank you say share the screen because

one of the questions was also if we're going to share some stuff from sensor Tower and we absolutely are so thank you very much gatam for this tip it's doing very well because it seems it's doing 70k a day by iip only and downloads wise it's uh yeah it seems It's kind of scaled to something like 100k a day last month but now it's downscale but still healthy 40K downloads day let's check the active users uh yeah they're still kind of scaling up oh oh that's what half a million literally nearly half a million like 300K 4 this an idle game so basically you probably double double the revenue prob no no no no no what I see yeah yeah this it's like I guess B no no no man check this thing you see what it is you see the layout you see what's happening here guys who in the chat can guess the name name of this game that's the

original Source coming from whoever guess that gets a really big game design no it's a it's a it's from um oh the guy who was on the PT I can't remember the first game they made yeah what's it called the cing one yeah you worked on it you worked on it I on this origin we are warriors what's the precour that we are warriors I can't remember anyone in the chat can guess the name three one eventure oh e Venture God I just looked it up so that's very clever they actually went [ __ ] hell people are texting like where I am sorry I'm I'm back yeah yeah man you've seen this game we just got the TP I opened it up it is scaling like crazy with zombie yes exactly I saw I we should cover this we should cover this uh after we get back from China yeah I I was I was I started playing it I was like Adventure Zombies [ __ ] huge success man but you see supports my zombie Theory zombies on

anything and it might just make exactly yeah I know I know I know I I sent you and God is my witness I sent you idle Outpost like two weeks ago in our chat missed it in the chat so and yeah because you don't care the listeners and then every Everybody yeah everybody in the comment section I already pitched this game but as you see nobody but it seems it's like it's it's it's it's been soft lunch last year April it's yeah it's been out for for for some time yeah look at the look at the Reven you know who who says buy who's this buy like uh who they're publishing for it was uh one second I was playing it and it's actually in it's not the golden goblins guy right no no no no it's rocket bite games rocket bite games Rock bite Rock bite games Rock bantum a Quantum portfolio basically Rock bite games developed it it's in the in the first screen of the [ __ ] game yakob yeah okay these yeah Quantum are

Publishers like old no no no I'm just looking what's the what's the you know so golden Goins is still their bigger game concering uh IP Revenue but this is pretty much nearly as big already so golden goblins was 54% and revenue so let's just assume without even touching the game that's about much more than 50% like Adventure Adventure type games make much more money on on ads I would say you're muted muted himself maybe we shouldn't tell you but it would be more fun yeah exactly all right yeah let's do yeah I think I saw I think I saw a UA question somewhere but we skipped it because you know you were what I'm I'm I'm the one that the last one uh thanks very much for the tip we definitely putting that on the list and we'll put it into the pipeline what you mean thank you very much for the tip you [ __ ] idiot we would have never known about this if it wasn't for you thank you for

the comment M you Jesus why why did even get back good back we will be able to check games on Sor Tower during this live of course you just did that thank you thanks for doing this live guys thank you also for coming and joining us can you talk about rewarded traffic please it gets promoted a lot at conferences like ma but many people see it as blackhead technique what's your point on that what do you mean blackhead technique I mean rewarded traffic it's still like it was in the UA mix sping the days is like labeled as offer wall right but now it's uh It's Tricky only because uh I think few UA channels have the reward let's say players do reward or make a reward get a reward on day seven and then they stop playing that's like that's the only issue that I'm seeing but why why is it the black technique I'm not really sure I misplay is doing quite well and also like the traffic from misplay is doing quite quite well in terms of the the

equality because I mean you are actually playing the game to get rewards and then like they through the misplay app so not sure like where is the blackhead coming Felix any comment on that Felix is make like checking emails you see no no no I was reading the next questions so blackhe Techni on incentivized traffic or what was the question yeah what's your opinion thatan like I mean I sell it right so like I don't care if the users are unhappy or not like if they're not good like basically what you say what you say on the admon side is like uh best practices for implementing offer wall is you usually look at the firsttime purchase window and basically you deduce like what that is is a seven days 10 days and then what you do is you show the offer wall after whatever time period that is and usually what's a good opt-in rate is like anywhere between 8 to 14% uh but the key is that you need to have a good economy in your game before you implement it otherwise no one's going to want to use it because

you know if you're like 90% ads no one's going to want to use it because you don't have an economy um apart from that like there's a couple difference ones between offerall there's like tap joy and digital turbine those are the main classical ones and there's a new upstart ones like adjo uh the way I understood it is that they're different in the sense that Tapjoy and digital turbine have a large like large group of the advert es there are based on levels no levels like that you need to pass in other games and on adjo it's based on time time spent so some developers time but on time so so we have we have uh tab Joy with the the rewarded traffic then we have misplay then we have game light which was kind of um the in the news I know in the news which was a little bit um

I would say I don't like being tricked yeah yeah so let's say I mean that because it's it was quite hyped and um suddenly they became one of the top players in the rewarded space and then we have tier tier rewards and what else and few others and I think even prod they have some rewarded traffic so like there's plenty of plenty of things uh that you can do uh okay um yeah by the way for people for people writing the questions there's a little bit of delay of when we see what you write and when actually our answers come back to you so just saying because I guess my adventure quiz went a little bit delay should I should I read this Mr Tiger's question for you Rema because it's three parts so I'll just read it for you yeah I see it and basically hey guys question for you we are a small team two and a half developers hero we made a promising prototype casual hybrid game uh recently soft launch and have uh their results 45 to

50% day one I'm assuming retention yeah 1 hour average playtime per user hero D3 is bad because there is no content and features just pure core with 10 levels uh CPI Facebook in the US is $150 uh Google Play $250 uh on iOS uh Pi Facebook and tier three countries uh 15 cents so we get there with a th000 players plus minus publisher says that CPI is too high and we need to change something dramatically to make less than 70 cents in the states what are your suggestions so I guess it's a two question for yes yeah get rid of the publisher I mean we are not even like in this era where I mean obviously the lowest CPI is better but just yeah talk to different Publishers as well I mean also day one is great but yeah was the day three and day seven afterwards and one hour average play time that's quite a lot um let let me take it a little bit from design side so what it

means because you have very good day one retention if the data is okay it means that the core holds because usually day one is reflection of the core so it's fun people return next day and they play that's great the problem with D3 because there's no meta as you said just 10 levels whatever that's usual and it's it's it's supposed to be like that the thing with these things is that you go step by step from day one if you solve day one which you solved already you move to day three then you start on adding features and content then you solve day seven so on so forth once you do these things until something like day 14 then you start solving monetization because in the end CPI doesn't matter what matters is roas if the thing is profitable and if you know you you remember like for those watching us every single one of these big Publishers what they told us what they're checking on is roas it's not CPI or day one or whatever it's like if they can make money with the game that's the ultimate goal in the end so yeah I guess it really depends on what

kind of publisher relationship you're in if it's like pay for Prototype or publishing only or support development whatever like these kind of relations but my like so soon as answer would be like you still need to get to day three day seven first yeah yeah everything else does matter there's no time for reducing CPI now yeah yeah yeah can I uh can I jump in as well uh we have a spoiler alert an episode with uh a big publisher coming out next Monday well you can say like aor games and basically the head of publishing forur games comes on we had a chat with him and he said exactly what Remo's saying uh maybe you should send these benchmarks to him basically what he said he said is like the hardest thing is retention and that's what they Bas every all the decisions on so yeah maybe start with that and speak to aor games that would be a good start I think y uh we skipped that one there um best resource to read and actually Implement logic like leaderboard bucketing PVP match a similar backand logic design for both

gameplay difficulties level difficulties um I think there are few companies that do these things if I remember like we yeah just to be clear we're in no any relationship with those like regarding whatever sponsorship FES or whatever but I know that are you C your ass because I'm not I'm just like being honest uh what I'm saying is like I know these things are done by play F or hero Labs or like some of these guys that pretty much you can search online and like read there because I get that like if you're a small team or something like that you don't really want to develop that yourself that's like for sure it's a good decision do these things like I I can't say which one is the best one or which one is to you know the one to choose for you depends on your like specific contest which we don't know but still I would really recommend going for this because you should focus mainly on developing the game not the back end and these other kind of features around it just slows down so what's the best resource to read

and actually Implement like the F flab and Harry glabs I guess that's the ones I know from top of my head but the resource is to read so I guess they have resources and okay okay good because I have no idea playfab is basically Microsoft these days if I understand it's under Microsoft Microsoft are in Mobile since when and uh so the Victor Victor is is asking Microsoft play is Microsoft could you please take a take a look on I EB game the game is doing super good and their only monetization strategy is RV what is Reb game let's see yeah VOR if you can write us the name full name of the game or just post the link in the chat that would be great we would definitely want to take a look cuz everyone knows there's nothing more noble than ad Revenue it's not it's the most egarian reward mechanism what I mean with that is you give back to the greater Gaming Community by allowing people to find other games by showing us

exactly exactly like the actor from the movie Thank You for Smoking oh yeah 100% 100% yes I showed that movie to my dad who was a lobbyist and I was like was it like this he's like yes Victor Victor the L the link is not coming through usually on go on on theat com in the comments in the comments so don't cars Brazil like just yeah it's okay who who's the developed by maybe yeah just full full name of the company in the game I guess that that's what we is it the the rebel racing or by MTG at the moment because that's the only thing I I found on U on sensor Tower when I was looking for Reb maybe yeah um more updates are coming but if you guys can share you guys keep POS yeah I see now yeah I'm just reading it like uh there's like as I said feel freee to

join the select Channel and post your game there we can we can at least feedback it in the select channel that that's like the fastest way to kind of get there yeah guatam I guess correctly answered that it was Adventures as we were talking about Idol Outpost original inspiration that's there is it worth to develop around it RV Catchings custom adapters in waterfall or just more networks integration helps in building ecpm Felix this goes to you can you can you read that question properly and then I'll ask is it wor to develop around /rv Catchings custom adapters in waterfall or just more networks integration helps in bidding ecpm all right so what you need to realize is that the mobile mediation Market is pretty much now dominated by APPL and then after that comes level play and after that comes admob uh then basically there's the rest of the market that's maybe 3% what you need to understand about these players the big ones is that they're closed Gardens like

they're walled Gardens and basically you have to be pre-approved as a network to be on there usually how they pre-approve a network so it's basically like an adapter instead of a custom integration it's usually based on size but there's also a couple of large type of networks that are not available because of basically sometimes competitive reasons sometimes other reasons right but there's still a lot of edge you can get by implementing non like approved custom adapters right and that's also usually where you get a lot of like you know Edge by doing it but you got to keep in mind like what's worth it right so like I have a client I work with you know they're making hundreds of thousands of dollars a day for them getting a custom integration that improves something by 8% that's probably worth them like 16k a day right so very much worth it right but if you're making a grand a day you you're going to make $1.6 more right so oh sorry $16 more by doing the same like

integration which requires a lot of work right so usually what I say is until you get to like 40 or 50k a day like don't bother with the custom Integrations because you know if you improve something by 5% it's going to crash a lot of times but like you that's worth paying when you're earning 100K a day not worth it when you're earning two grand a day so like just use the pre-approved ones so like the biggest hack I've seen lately is like you add Maloo and approved B Now everywhere and that improves at arow by like 8 to 10% it's decreasing now because it's getting bigger so it's not as good as it used to be but like yeah do that look uh Felix one quick question about moloco the the the SDK uh they're now opening approv they're approved on Max and level play and coming to add mob soon I'm hearing do it mean it's going to be Adas quite soon campaigns because that's what I that's what I'm thinking like as soon as

I I heard this like he hey very cool yeah I know you I'm expecting the quality to go down because basically if they have more Publishers that are getting on boarded it's going to be less for the ones that were there earlier right so there is like in AD networks and adding them there's definitely Edge to being some of the First on something that really works yeah and then you know usually everyone finds out after six to eight months and then basically the edge is gone but yeah got it Peter so this is the game Yeah you mentioned like 6 million downloads zero Revenue so I guess it is truly driven by ads we do have uh retention num so day one it looks like it's 52 B it's us so I'm not sure like what kind of Brazil Brazil Brazil I need to go to Brazil which now makes more sense it's 38% they they won then they 7 the game is super old it's 200 18 2018 is super old released in 2018

that's six years man I know let's say old countries so yeah it's yeah I guess like 10 everything like all the money is made in like first seven days if still have around 200k active users so okay yeah not bad feel you can run your magic here you can run your magic I haven't played the game I need to for reward play the game to see the placement so I can't just just by looks of it it seems It's Your call like uh like some of these reminds me of bomit games like run around run around stuff yeah yeah yeah yeah that's definitely one of those where like one of these early games where you would have just like Freedom like in GTA and then you could do some kind of stuff there but yeah looks interesting but I would say pretty old now yeah okay so F or let's say let's say Link in one now because there's one question on Linkin also is it hi guys I've seen an

increase in noname ads on games Felix have you seen this with the companies you manage also I've seen game starget ads to non games like music players photo editing and book apps Ma and yakob have you seen more U folks in gaming Target more nonn games so the question is that there's more noname ads noname ads Within games that our listener sees and then if we see pretty much the same kind of trend elsewhere let me share my thoughts on this because no no I I see it as well right but basically the inapp ads Market the IAA Market this last six months has been the worst it's ever been since it was created pretty much like the ecpm are down like a lot like basically even if you factor in like seasonal fluctuations

I think like majority of clients I work with are making anywhere between like 15 to 25% less uh like Revenue just because of ecpm compared to last year so what I think is personally going on is like the shift to bidding is making basically inventory cheaper but basically cpis haven't changed right Ma they're still the same right yeah yeah even worse yeah so yeah these these networks are just pocketing the difference right so that's that's my theory what's going on but what this happen was this opens up as an opportunity means that less gaming companies I guess are advertising the same levels which opens up some of these slots for non-gaming apps that's just a theory but I'm seeing it as well but yeah maybe it's not indicative anything larger Trend yeah in terms of like uh gaming targeting more non games um not really honestly I mean I'm I'm getting a little bit more uh um emails from apps to get uh some UA advisory but that's

that's basically it it's it's very different thing uh that what you asked I guess yeah like same same for me like what what we Bas like what we see by default is pretty much apps trying to get as much gaming knowledge especially in context of monetization Ip monetization and like increasing their retention Revenue levels Whatever by Best Practices from gaming industry that's the movement that we see yeah but not like like targeting Gamers of or non- Gamers it's just not everyone's a gamer like what is it like 60% of people in everyone's a gamer you the half yeah you are the half gamer that's that's a fact that's a that's a fact so I knew when I bought my PlayStation I was going to get a lot of [ __ ] from you too oh yeah 100% of course okay uh fun have two games Dice wordss and YSI first one is reskin of YSI they are scaling one in Android and one in iOS why would they do

this well it's always interesting to to actually know what's happening behind the curtains can be few different reasons um different CPI uh then uh scan conversion schema whatever on iOS is not working that well for one game but it's working on uh very well on the other other one so we don't really see under the hood so if we see under the hood no problem then we can answer this uh maybe we can we can ask Michael Martinez to come on the on the AMA next time we we have this this live let's do it yeah we gu we should have him on actually for like yeah we should have him on I have Michael I know Michael can can ask know you know him from you know him from LinkedIn right no I I invested in I invested in the company okay so you're invest so I'm I mean I should have more information about like you should have suggested earlier yeah yeah yeah is scaling pretty pretty

well like dice words pretty much is doing share the screen share the screen share the screen like you're looking at something to just share the screen Jesus Christ uh D oh V joined the the slack Channel great Vier welcome great to yeah great to have you there so dice words is doing something like 150k a month that's for June IP half of that is being done by wordi and then word grams is doing doing like 55k this is IP only they have [ __ ] of ads [ __ ] T ofs that's that's what I wanted to add and then downloads wise I guess let's check daily because I hate these month I hate word games I hope we never have to review one because like I'm just lexic as [ __ ] and I feel so dumb super super high like high cpis all the all the W all W games are really high CP from game design perspective is [ __ ] nightmare because localization is everything ooh yeah yeah yeah yeah yeah yeah yeah even British and American English yeah so but

the traffic seems quite small it's like what 4K downloads day because it's high CPI yeah it's high CP it's high CPI it's really high CPI yeah so maybe that's the answer to the question because of so high CPI they just like found their way and doing the thing as as Shar said if you really you know what we are going to do I'm going to look at it a little bit deeper more yeah deeper and then answer it in the slack Channel maybe let's do that let's do that because yeah I just don't want to spend 30 minutes on this because we could meta games what kinds are common and which types are good um does it mean like progression types or do I get the question right uh maybe just Facebook games the HTML 5 I don't know yeah I I I would need more more context in that question sorry don't give us a little rope give us a little rope yeah meta games of course gacha rules everything that's the

thing so do a gacha game that's the best progression out there anyway there's a there's an additional question what happened with game light well there was this rumor uh which was flying around it's it's all fraud but it wasn't really the case uh the only thing was that they just kind of appeared out of nowhere and then became like a top one two three four whatever top kind of viewer channel in terms of rewarded app which was a little bit I don't know surprising last time that happened I worked for the company it was fraud so that's why like there there were rumors about this as being a fraud but most probably it's not and I mean yes they are have you run no have no no not yet but I we know about one uh of our very good friends who is starting the comp in the company at the end of next month so maybe we will be able to

get some do share offline I'm very curious yeah yeah we might be able to see a little bit more more information um question do you guys make one-onone Consulting what is the price for on hour session I want to learn systems vectors Magic from yakob and UA admon tips from mate and felixs of course yes uh we do yes called it's called AMA that's our one around free but yeah honestly like if if if you need anything like feel free to reach out either in the slack or Link in that's the fastest way to catch us and we can talk from there as as usual yeah that's our for everybody to know even though it doesn't seem like we spend all our time on doing these podcast now that we do two times a week we still have a full-time jobs as consultants if you didn't know I I was I yeah I I was on a call with with the company we just signed the deal and it's like so I didn't know you are a consultant I was like yeah I guess we need to stress that at some point I also got this things like

are you consulting or doing a podcast like no i r an ice cream ice screen company no yeah I was like and then uh then he said I mean it's it's it's it's not like anything negative it's just I was reading the description and then I saw like oh you're actually doing cons we all are we all are it's not the C so yeah just yeah reach out and we can we can definitely talk cam simulation game yeah I was right that's there thank you vtor um we have this game that are still in optimizing phase we want to hear you guys feedback yeah that's I also answer that Spade said that that I post the post the gameing our Channel yeah that's that's that's the best best kind of thing yeah yeah yeah please follow up on the backend logic question I want to develop the thought process to Building Company B difficulty tunings assuming word puzzle genre game suggest some sources uh I'm sorry I'm bro you're read you're reading this so weird man I don't understand what you're saying yeah I'm just trying to like understand the thing

is basically more sources for word games and these kind of backend logic systems but I will just kind of Google some stuff more what you mean word games there's no word games in Word puzzle genre games okay sorry it's there you can read I can read I can read yeah I can read yeah what I'm saying I I I have worked only on few during my career and only very briefly what I know is that they are very specific because of the localization problems local ization is everything with word games which is giant can of worms like sorry that's how it is but yeah word sorry read more on the online I use Google Translate yeah yeah I don't know like uh as I said feel free to post the question also in our slack channel uh maybe somebody there who has a word game can answer that to help like give a better Direction and include include a funny meme as well we like memes we do like memes and then great hooks as well um anyway uh there's the question does localize text Assets

in ASO really matter well yes and no uh yes in terms of like small improvements in terms of the conversion uh no in terms of uh if you don't have localized creatives and if you don't have localized game it really doesn't matter that much because if you are showing English creative then players are coming into I don't know Spanish um store and then they come into into the game and they have English again it's more confusing rather than uh you know helping you in in converting people also uh I mean if you have localization in the game it's good uh you can also localize the the store and then localize the the assets as well in terms of localizing creatives I do recommend using this um on maybe SDK networks like GEOS specific campaigns uh maybe on Google as well on Facebook I usually group countries together so I always run English

creatives and also if it's not narrative or whatever it doesn't make the difference that much to be hon um hi guys what do you do to Target high value users for your game on Facebook and third party ad Network better it's called a fishing rod oh it's just yeah value optimized campaigns always on Facebook uh you do need to have um some data on the purchase side so in the if your account is new and game is new you need to have what like think like 50 purchases or 100 purchases to to get actually unlock the vo campaign while value optimization uh the same is on up in unity wherever else on Unity you need to run CPI campaign first to get 10 unique purchases to unlock or ra optimization on Apple I you need to have at least 10

daily unique well unique purchases yeah 10 unique purchases per day to op like to optimize the campaigns properly just for Al go to like get some some wa wait Sor explain that to me because I'm just so if you don't have 10 purchases from an apping campaign they can't optimize on they can but it's going to it's going to die the campaign is going to die because it's not it doesn't have enough events uh per day to actually get and search for like the the pairs in their inventory so from the start it's I mean you still need to get like at least like 10 per day um on the campaign level if you don't then you can have the campaign spend like fluctuate a lot so if you have 10 it's it's stable and then you can learn blah blah blah all like this like algorithm [ __ ] if you if you have less you won't be able to spend uh almost anything I mean if you think about it makes sense because then uh the

AL is trying to find similar users from what you're getting from the campaign and if it's not a lot of users then it's just like shoots anywhere spray and pre basically that's it I'm just like okay uh did you see the latest VCB Studio game announcement split gate um I'm trying to resar Shooter game from 2019 no I think it's um yeah correct me if I'm wrong young but I'm just researching this in the meantime as ma was fishing uhing for and there's this announcements from today which says splitgate 2 Team discusses continuing series and how they improve the sequel because split gate raised but it was canceled you remember what was canceled the original split gate uh the game it's like 1047 company they they were doing this game raised so much so yeah like the 100 million then they canceled the

game because [ __ ] so now like they just released this yeah you're far ahead I didn't read this yet see so it's always a good sign when someone raises a lot of money and don't releas anything that's really good you know it's called usually web three um uh so what does or yeah I just like heard it first time I know the game I've seen it when it was uh like trending ACC yeah it was pretty much like a shooter that took the portal mechanic where you can shoot portals and like go through them that's great but I still have problems with these like you know things that blow up on steam or wherever because of some kind of a gimmick and they go a giant shark fin which are talking about hell divers no I'm talking no hell divers is man hell divers is let's not called about hell divers dude that's not it's not a shark fin Bay it's like because there's really boring when you play it for longer than 20 days they

have problem with content production that's different but uh I think it's just I don't think so like you can you know carve out making fun of us Yang is just making fun of us the the the thing is that with this kind of a whatever like tricky gimmicky mechanic I don't think so you can car carve out your market share within like the big boys club in the shoter genre because shootter genre is very very hard to get off so I don't know what's happening here I guess it's the usual people throwing money at stuff that seems great and it's not really great when they actually try to build it up but yeah let's see can can really think like how how this will end um hey question for Felix question for Felix knowing ecpm are decreasing how can a studio with that as a main source of their revenue decrease their losses so my friend uh BAS basically what you need to do is close the shop no

you don't close shop so basically uh you look at the last seven days of Revenue per ad unit and then basically you go by Network and everything that's below 3% to 5% you kick that Network out because they're not adding anything to the competitiveness so basically that makes your stack more competitive and basically more optimal and then you try to add sources uh that basically improve and increase the competitiveness of the stack so everything below five or three to 5% share Revenue you just get it out and then you start by adding new source until you find something so the trick is you want to find something that others don't have or that has a large demand pool so basically what the larger gaming companies are doing now is they're looking for alternative sources or demand that are outside the traditional mediation approved networks and basically yeah they're very secretive about this because basically if you find something it's really good and you can make it work again again this this

[ __ ] so you're no not that no it's just like just like be ruthless uh remove networks that don't add any value and try new networks try new network every quarter musroom yeah exactly mushroom feed him [ __ ] and keep them in the dark okay my manager always push push me to localize as much as possible to acquire more organic installs is it practically true speaking of text said localization yeah it's true on paper uh the thing is um you can localize and then then play around with the with the text and put keywords inside there inside and just get more like visibility in reality it doesn't really translate to a big uplift so you would need to spend a lot time a lot of your time to actually optimize and manage the localization and you know like ideally work with someone who can actually speak that language anguage because for example if I want to improve I mean you

can you can improve your store rankings and then listing on in us when adding like Mexican Spanish whatever localization and store store Assets in there so you can you can rank for more keywords but you would need to speak Spanish to be able to actually make that work I'm not saying you are not but you you get the point so it's not like you you localize everything and then just leave it there and then suddenly magically you will rank for different keywords you need to really work with those keywords you need to you need to know like how to properly work with them so as usual no silver bullets basically no yeah but like you know you know what I mean yeah yeah yeah I mean obviously I'm fluent Spanish so I I IA sure uh I understand the CPI is lower in third world countries but does this mean that the gains by at placements will be low over as well for the same countries yes yes okay let's move on is app

imposing the zero BL roas campaigns Blended roas campaign my friend Blended R campaigns it was working great but it's working very poorly last 15 days had to start these seven Ras but that is not working well compared to day Zero yeah Mr Magic [ __ ] I can't even spell that I don't yeah I don't think they're pausing the the the the day Zero Blended draw campaign but they're pushing towards the day seven and you know why because always you need two or three cycles for for the campaign or to algorithm to learn properly if with day Zero it means it's three days with day seven it means it's three weeks hello come money to spend money yeah spend money so we can we can earn more money I mean this is just like very high level uh specul fun fun and speculation but it makes a lot of sense

that's why they they're kind of pushing the day 28 IP Ross campaign as well like the company I know yeah yeah think about it if you think about it it's not that far from the TRU so uh but now honestly I see quite a good performance on day seven on day Zero not that much anymore H but I kind of combining those campaigns with the they W Ross campaigns as well so it's it's I don't think they're pausing them but they will push towards what they want you to spend on let's just let's just end end with that goodbye amplify I I'm already there I'm already there okay all these 100 plus million funded companies usually do well especially thanks what a funny guy yeah what tool to use to make playable ads I think M already linked it yeah yeah yeah I that's yeah it's it's my tool

so shess PL uh yeah no like honestly there are like multiple different things like Luna labs and there's one other thing uh this is you can you can play around with this because I need feedback and there's like two playables for free so just go there and then uh and play around with this it's basically just make from videos you can make playables afterwards easily so okay uh not to be the a person in the room but GPT works great for localizing sames and culture too thanks vtor nice yeah I speak Portuguese and work it as yeah um you speak Portuguese the [ __ ] you don't even speak English app thinking about three things at the same time yeah Mr V what is the what is the best softare strategy for a brand new puzzle title that focus on IP Revenue ratio at least 70 to 80 is IP do you guys have any suggestion strategy Network wise Jesus Christ man like this

is a question for me sitting down for like five hours to actually create the strategy uh but honestly there's only like like framework you can use Facebook Google uplo uh Unity as well for puzzle kind of title uh with 80% IP these four will do the trick uh you need to check the the countries I would say for puzzle female oriented game game Philippines for Tech then most probably like France Italy Spain for for retention and then uh some maybe nordics or Netherlands and then afterwards absolutely UK for for monetization and it's just like um speedrun soft L speedrun on the top of my head okay um any other questions I think we run out of I need to hop off in exact don't drops before my next meeting

otherwise my nose gets really dry no joke right here no joke yeah no joke because you had the surgery uh so Google en enabled machine learning translation directly in Google Play a few days ago thank you very much I don't I didn't know about this I didn't even know you had a playable maker company when did you do that some months ago I I it was I posted it in the channel and I posted it actually in the last AMA as well so I I know like now you're actually the email we need the meme where mat is posting something and there like tumble weed yeah tumble yeah it's like [ __ ] every you are ignoring all my messages I would never ignore I would never ignore you just your messages just my messages perfect yeah thank you very much yeah yeah this yeah the listeners like this exactly how it works I I talk about the game and nobody cares thank you very much for this guys said dwarf in dwarf yeah yeah so okay I was the dwarf okay thanks I need we didn't say that yeah of course we didn't say that yeah t we

said like yeah you know like you are in the channel but I can I can very easily remove you so be careful see Napoleon proving a point like jokes aside like guys thank you very much for coming uh it's uh you know we are doing this every month uh in June obviously it was June we didn't do it we will do we will do it again in uh in August and the upcoming months as well and there's one last question because then we need to we need to close the the live what do you do you try some many new creatives but ad Network refuses to push traffic for new creatives well uh yeah I mean that's that's what happens almost all the time because you have one one creative winner you just need to test a lot of different things and kind of understand like why the the creative winner is the is the winner and then like change maybe the h then do like some kind of iteration I

had this problem mainly on Facebook but as soon as you find that that new winner yeah don't try 100 creative plus creative it's not going to it's not not going to work that much anyway uh Spade let's let's take this into into our slack Channel again thank you really for for coming and see you next month cheers