Tarsier Studios

Steam Next Fest: Success Stories and Best Practices

Steam Next Fest serves as a critical promotional vehicle for unreleased titles, allowing developers to boost discoverability, grow wishlists, and increase follower counts through public-facing demos.

• Tarsier Studios' REANIMAL led the October Steam Next Fest with 8.5K new followers, driven by its connection to the 20-million-unit-selling Little Nightmares franchise.
• Heroes of Might and Magic: Olden Era secured 6.7K new followers and achieved over 1 million total wishlists by October 15, with 27.8% of its wishlisters actively playing the demo.
• Systemic War and Starsand Island demonstrated that regional popularity significantly impacts performance, with Systemic War over-indexing in Poland and Starsand Island drawing one-third of its wishlisters from China.