Small Giant Games
Company
Documents about Small Giant Games
Two & a Half Gamers47 min
two & a half gamers session #35 - Charge Champions in SL, Facebook UA tech checklist, Amplify update
The mobile gaming industry is currently navigating a period of growth deceleration, necessitating a strategic pivot toward diversified monetization models that extend beyond traditional in-app purchases and standard advertising.
- AppLovin is introducing branding demand into its exchange, which typically offers lower eCPMs than performance-based gaming ads but provides a new revenue stream as mobile games scale as a supply pool.
- Implementing 'app open' ads—ads displayed immediately upon launching an app—can yield a 10% uplift in ad revenue when managed with high price floors to protect user retention.
- AppLovin’s 'Vessel' is a new SDK-based marketplace and wallet that allows developers to integrate NFTs into their games, enabling users to buy, sell, trade, or convert in-game assets to cash.
Two & a Half GamersMay 2024
PocketGamer.biz21 min
AppAgent meets Small Giant Games: How to create a media plan for a global launch
The media planning process for a global mobile game launch requires a disciplined, data-driven approach that balances product development with aggressive user acquisition strategies.
- A successful global launch requires a data-driven media plan that balances aggressive user acquisition with iterative product development based on real-time performance metrics.
- Soft launch phases must prioritize testing hypotheses and establishing baseline KPIs, such as cost per install and conversion rates, to ensure technical stability and accurate lifetime value modeling.
- If top-of-funnel performance is weak despite strong core gameplay, developers should be prepared to overhaul the game's visual identity to better align with target audience preferences.
PocketGamer.bizOct 2018