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Aream & Co. Gaming CEO Survey 2025

The survey, conducted by Aream & Co., gauges executive optimism regarding consumer spending on gaming in 2025 across multiple channels and functional areas.

• Industry sentiment for 2025 is largely stable or positive, with 98% of CEOs reporting that consumer spending will be either unchanged (49%) or more optimistic (49%).
• M&A activity is expected to accelerate, with 71% of executives anticipating an increase in deal-making throughout 2025.
• In-app purchases are the primary revenue driver, with 80% of respondents optimistic about growth compared to only 41% for in-app advertising.