MobilityWare
Company
Documents about MobilityWare
PocketGamer.biz43 min
How Mobile Gaming’s Solitaire Giant Shuffled Its Strategy and Won Post-ATT
MobilityWare’s strategic evolution serves as a blueprint for mobile gaming studios navigating the restrictive post-App Tracking Transparency (ATT) landscape.
- MobilityWare achieved a 21% increase in click-through rates and 38% growth in its US-based iOS user base by shifting from granular user acquisition to a privacy-centric framework post-ATT.
- Studios should adopt 'cost weighted by retention' as a primary performance metric to balance the need for scale with long-term player value in a privacy-restricted environment.
- Successful measurement in a fragmented landscape requires a Single Source of Truth (SSOT) model that synthesizes probabilistic data with Apple’s SKAdNetwork to overcome measurement delays.
PocketGamer.bizMar 2025
PocketGamer.biz20 min
Re-Inventing LiveOps Strategy: Adapting to the new Norm - Yeshas Nakshathri & Jonathan Garrity.
The mobile gaming industry is currently navigating a significant shift in monetization strategy, driven by a decline in ad revenue of up to 30% following recent platform policy changes.
- Mobile game developers can mitigate the 30% impact of recent iOS and Android ad revenue changes by adopting a centralized LiveOps system that enables event management without constant engineering support.
- Mobilityware increased revenue and engagement by 5% in their initial campaign by using a modular, template-based dashboard to build and iterate on in-game events rather than relying on custom developer builds.
- Moving from basic demographic segmentation to behavioral-triggered in-app messaging can double the average revenue per user (ARPU) in mobile games.
PocketGamer.bizFeb 2023
PocketGamer.biz33 min
MobilityWare's Larry Hsieh on LiveOps on a Shoestring Budget
High-level player engagement and retention are achievable for mobile game studios operating with limited resources by adopting a lean, agile approach to LiveOps.
- Lean LiveOps can be achieved by using off-the-shelf tools and flexible backend infrastructure to minimize engineering overhead while maintaining frequent content updates.
- Developers should prioritize skinnable event systems and remote configuration to deploy personalized seasonal challenges and content without requiring large-scale development resources.
- Maximizing retention and lifetime value requires a data-driven approach that integrates player segmentation with rigorous A/B testing to tailor difficulty curves and reward structures.
PocketGamer.bizJan 2023
PocketGamer.biz9 min
How Blackjack Free improved its retention
MobilityWare’s Blackjack Free, originally released in 2008, serves as a case study for the evolution of mobile game monetization and player retention.
- MobilityWare increased daily retention by 300% and IAP revenue by 400% by transitioning Blackjack Free from a static product to a live-operated service.
- The implementation of a tiered table system allowed players to progress from beginner levels to high-stakes environments, providing long-term goals beyond the core gameplay loop.
- An achievement system was introduced to reward specific milestones, such as winning a set number of chips or playing a specific quantity of hands, to foster a sense of accomplishment.
PocketGamer.bizJul 2016
