Kitka Games

Stumbling Into a Multiplayer Hit Downloaded 2 Million Times per Day - Christof Wegmann, Photon.

The development and meteoric rise of the mobile title Stumble Guys serves as a case study in organic growth, technical scalability, and strategic exit planning within the multiplayer gaming sector.

• Stumble Guys achieved massive scale with 25 million daily active users and 2 million daily downloads without formal user acquisition spending.
• The game demonstrated high initial engagement with a 55% day-one retention rate and reached break-even status within two weeks of its August 2020 launch.
• Technical scalability was achieved by supporting 32-player physics-based sessions on low-end mobile hardware, utilizing bots to ensure match viability and solve the 'empty game' problem.