Hipster Whale

Company

Documents about Hipster Whale

Article

This weekly industry update provides a comprehensive overview of significant developments within the mobile gaming sector as of late September 2026.

Meta announced 'Horizon Create,' an app allowing users to generate and publish games directly to Instagram and Facebook platforms.
King has avoided recent Microsoft/Xbox layoffs and successfully averted planned strikes by reaching an agreement with Swedish labor unions.
Supercell’s monster-hunting title 'Mo.co' has returned to beta testing in a 'low maintenance' mode as the development team continues to iterate on features.

Mobilegamer.bizSep 2026

Article

This weekly industry briefing provides a comprehensive overview of significant developments within the mobile gaming sector as of early June 2026.

Supercell, King, and Sybo executives have criticized new EU proposals, stating they could render free-to-play games "unplayable in Europe."
Atari acquired Hipster Whale, the developer of Crossy Road, for an initial $29.3 million, with an additional $10 million in earnouts over three years, as part of Atari's expansion into mobile game development for platforms like Netflix and Amazon.
Liftoff's IPO is back on, valuing the adtech firm at $3.83 billion after offering 19 million shares of common stock at $23 each, raising $437 million.

Mobilegamer.bizJun 2026

Article

Crossy Road serves as a primary case study for the efficacy of light-handed, deferential monetization strategies within the mobile gaming industry.

Crossy Road generated $10 million in gross revenue within its first 90 days of release, with $3 million of that total attributed specifically to video ad placements.
The game achieved significant commercial success by intentionally avoiding aggressive monetization tactics, such as energy mechanics or time gates, which are standard in many free-to-play titles.
Monetization relies on a light-handed approach where players can voluntarily watch video ads to earn in-game currency for unlocking new characters, rather than being forced to pay for progression.

Mobile Dev MemoApr 2015