HandyGames

Pocket Gamer Biz interview Henry Fong, CEO of Yodo1

Yodo1 serves as a specialized gateway for Western mobile game developers seeking to navigate the complex Chinese market.

• Yodo1 provides a service that enables Western mobile game developers to distribute and monetize their titles in the Chinese market in under seven days.
• The Chinese mobile market is experiencing rapid growth, with an estimated 200 million smartphones in use and a penetration rate of less than 20%, signaling significant long-term potential.
• Yodo1 differentiates itself by aggregating and federating access to China's fragmented ecosystem of top ad networks, payment methods, and distribution channels rather than forcing developers into a proprietary network.