Glu Mobile
Company
Documents about Glu Mobile
PocketGamer.biz9 min
News roundup: BlackBerry bought, King preps IPO and EA's Apple payoff?
The mobile gaming industry is currently navigating significant shifts in corporate stability, market entry strategies, and regulatory oversight.
- King is preparing for a NASDAQ IPO with an estimated valuation of approximately $5 billion, highlighting the significant growth potential for successful free-to-play developers.
- The UK Office of Fair Trading (OFT) has warned that many free-to-play games may violate consumer protection laws by pressuring minors into in-app purchases, mandating that developers provide non-paid alternatives to ensure compliance.
- BlackBerry is being acquired by a Canadian venture group for $4.7 billion following a $1 billion write-down on its Z10 device, signaling its exit from the consumer smartphone market and its decline as a viable gaming platform.
PocketGamer.bizSep 2013
PocketGamer.biz13 min
Monetizer: Glu Mobile's Odyssey: Age of Gods
The mobile role-playing game Age of Gods, developed by TalentWalker and published by Glu Mobile, serves as a case study in the challenges of cross-market game localization.
- Age of Gods, developed by TalentWalker and published by Glu Mobile, fails to bridge the design gap between Asian market complexity and Western player expectations, leading to an inaccessible onboarding experience.
- The game’s tutorial is ineffective at explaining core mechanics like turn-based combat, squad management, and resource cultivation, leaving players without context for basic objectives or item quality tiers.
- Monetization is hindered by an unconventional pricing structure that features a steep jump from a $1 entry point to an $8 tier, while aggressively pushing a $20 recommendation over smaller options.
PocketGamer.bizSep 2013
PocketGamer.biz10 min
Mobile games industry news (w/e 9 August 2013)
The mobile games industry in mid-2013 is characterized by a transition from rapid, unchecked growth to a more competitive, plateauing environment.
- The mobile games industry is transitioning from unchecked growth to a competitive, plateauing environment, forcing companies to pivot toward international, free-to-play models.
- DeNA reported a 10% revenue increase to $526 million in Q2 2013, though operating profits declined due to heavy investment in international expansion and continued reliance on Japanese feature-phone platforms.
- Glu Mobile experienced a 17% revenue drop as it struggled to transition from legacy carrier-based business models to modern free-to-play structures.
PocketGamer.bizAug 2013