Big Fish Games
CompanyUnited States
Documents about Big Fish Games
Article
19 Tips and Tricks From Liftoff's 2023 Mobile Heroes
This collection of industry insights synthesizes advice from a global community of over 3,600 mobile marketers, monetization experts, and game developers.
- Marketers should prioritize incrementality testing to determine the actual volume of sales driven by paid media, as standard attribution models often overestimate performance and mask the true cost per acquisition.
- Creative strategy should focus on simplicity and clarity by limiting copy to eight words, using no more than two fonts, and ensuring visuals directly communicate the core value proposition.
- Mobile teams should adopt a structured creative process that separates 'concepts' from 'iterations,' where successful ad formats are refined through small, continuous changes rather than one-off tests.
LiftoffFeb 2024
Article
PC Casual Games: Exploring a Vestigial Market
The PC casual games market, once a dominant force in the mid-2000s, persists in 2022 as a specialized, "vestigial" segment of the industry.
- The PC casual games market is a stable, specialized niche primarily serving an older, female-centric demographic that persists despite the industry's shift toward mobile and social platforms.
- Revenue models on legacy portals like Big Fish Games, iWin, GameHouse, and WildTangent are less favorable than Steam, with platforms retaining 60% to 80% of total revenue compared to Steam's 30%.
- Market demand is highly concentrated in three specific genres: Hidden Object games (44%), Match-3 (18%), and Time Management (12%).
GameDiscoverCoMay 2022
Article
These Are the Most Prolific Mobile Game Publishers in App Store History
This analysis identifies the most prolific mobile game publishers on Apple’s App Store during its first decade of operation.
- Big Fish Games is the most prolific publisher in App Store history, having released 1,471 mobile games as of July 2018.
- Approximately 41 percent of all iOS developers have launched more than one app on the platform.
- Electronic Arts ranks fourth among the most prolific publishers with 502 titles, while Tencent ranks sixth with 361 and Ubisoft ranks tenth with 315.
Sensor TowerJul 2018