Amplitude Studios

Integrated Report 2017: Sega Sammy Holdings

The Sega Sammy Holdings 2017 Integrated Report outlines the company’s strategic transition from a period of structural reform to a phase of sustainable growth, encapsulated by the "Road to 2020" initiative.

• Sega Sammy is executing a 'Road to 2020' strategy to transition into an IP-centric organization, targeting a 15% operating margin and 5% return on assets by fiscal 2020.
• Fiscal 2017 financial performance showed strong growth, with net sales increasing 5% to ¥366.9 billion and operating income rising 68% to ¥29.5 billion.
• The company is diversifying revenue streams away from the declining domestic pachinko market by expanding into global digital gaming and integrated resort development.