Activision

Discover Successful Live Ops Tactics in Mobile Gaming

Live Ops has solidified its position as the primary business model for the mobile gaming industry, serving as the essential framework for driving player engagement, long-term retention, and sustained monetization.

• Revenue for 78% of the top 1,000 live ops games declined between the first half of 2024 and the first half of 2025.
• Live Ops remains the dominant business model in mobile gaming, specifically utilized to optimize player engagement, retention, and monetization.
• Standard tournament formats are utilized by 90% of top-performing puzzle games.