Decentraland
Blockchain-based virtual world where users own land and build and monetise experiences and games.
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17 documents by other writers name Decentraland in the title or summary.
Newzoo Trends to Watch 2022: Games, Esports, Live Streaming, Cloud and the Metaverse
Newzoo's 2022 outlook argues that games, esports, live streaming, cloud gaming and the metaverse are converging around new forms of fan engagement, monetization and brand participation, with 2022 positioned as a landmark year driven by a crowded AAA release slate.
- The global games industry generated $175.9 billion in 2021, with the Asia-Pacific region contributing $88.2 billion and maintaining an 8.7 percent compound annual growth rate.
- Publishers are shifting away from explicit NFT branding due to player backlash and regulatory scrutiny, opting instead to experiment with 'NFT-like' features under alternative labels.
- Legal pressure on Apple and Google is expected to force a relaxation of app-store steering rules, potentially creating new payment pathways that will alter distribution economics.
For the Game
Dentsu's "For the Game" argues that gaming has become a mass medium and that brands must understand gamers' motivations rather than rely on stereotypes.
- The global gaming industry is projected to reach 3.5 billion players and $225 billion in revenue by 2025.
- Gamers are high-value 'super-consumers' who engage with television and internet platforms for nearly 60 hours per week.
- Over one-third of the global player base uses gaming primarily as a social platform, necessitating a shift toward community-focused engagement strategies.
Who Owns the Metaverse: Mostly Men, That's Who
Zuckerberg's rebrand of Facebook to Meta triggered a surge of metaverse enthusiasm in late 2021, and this newsletter essay asks who is positioned to own the emerging space.
- Leadership in the metaverse is heavily male-dominated, with only one woman holding a top position among the 41 companies in the Roundhill Ball Metaverse ETF (RBME).
- A broader analysis of 142 metaverse-related firms, including private entities like Epic Games, identified only seven women in leadership roles.
- Institutional ownership of the metaverse is highly concentrated, as Vanguard and BlackRock hold significant stakes in 36 and 34 of the 41 RBME portfolio companies, respectively.
Crypto Games Culture War
This November 2021 games industry newsletter argues that the industry's backlash against blockchain gaming is largely misplaced, even as crypto game makers overestimate their own disruptive power.
- Blockchain technology in gaming is currently in a nascent, experimental phase that may follow the historical integration path of previous disruptions like digital distribution and free-to-play models.
- While critics label blockchain games like Axie Infinity as Ponzi schemes due to high entry costs of approximately $1,000, traditional mobile gaming already utilizes similar 'whale-hunting' economic models.
- Environmental criticisms of crypto-gaming are contextualized by data showing that the U.S. gaming industry already consumes energy equivalent to 85 million refrigerators annually.
Into the Void: Where Crypto Meets the Metaverse
Crypto, and in particular decentralized networks and NFTs, is positioned as the essential infrastructure for an open Metaverse built on self-sovereign finance, true digital ownership, and a creator economy.
- Non-fungible tokens (NFTs) provide a decentralized, universal ownership layer that solves the 'original sin' of the internet by enabling peer-to-peer value transfer and verifiable scarcity for digital goods.
- Current digital goods are 'unsound' because they exist in siloed databases where users lack true ownership, face liquidity risks, and are subject to arbitrary supply inflation by central authorities.
- Axie Infinity serves as a primary case study for cryptoeconomics, having achieved an 11.6x growth in its user base during 2020 by utilizing governance tokens to transition toward player-owned and operated systems.