Xsolla

Technology

13 documents

Documents

Report36 pages

Asia Pacific Market Report 2025: Creating Opportunities for Video Games in Asia

Southeast Asia is the region's fastest-growing mobile-centric market, currently valued at $14.8 billion and driven by a demographic of 680 million residents under the age of 30.
Japan remains a global cultural powerhouse, with iconic franchises generating $215 billion in worldwide influence and $178.8 million in IP-specific revenue.
Esports in Southeast Asia is a significant economic driver, with projected revenue between $350 million and $380 million.

Market Analysis Mobile Asia+2

GamesBeat

Report28 pages

The Xsolla Report: State of Play Q2 2025

Mobile gaming is the industry's primary revenue driver, projected to reach $126 billion in 2025 with a total segment forecast of $150 billion.
Following the April 2025 Epic Games v. Apple court order, developers can now utilize direct-to-consumer web-shops to retain up to 95% of transaction value, with early adopters seeing millions in revenue recovery.
Hybrid monetization models—combining in-app purchases, advertising, and subscriptions—are used by 72% of developers and account for approximately 75% of total mobile revenue.

Market Analysis Monetization Market Forecast+2

XsollaJun 2025

Report19 pages

What Does the Monetization Landscape Look Like for Video Games in MENA?

The MENA-3 gaming market (KSA, UAE, Egypt) generated $2 billion in player spending in 2024 and is projected to grow to over $2.7 billion by 2028.
Payment infrastructure is a major barrier, as 67% of the regional population lacks access to traditional credit or debit cards, necessitating the integration of local payment networks like Mada in Saudi Arabia and Fawry in Egypt.
Direct-to-consumer (D2C) web shops are essential for bypassing 30% app store fees, with 53% of paying gamers in the region already utilizing official game websites for purchases.

Monetization Market Analysis Player Demographics+1

Xsolla & Niko PartnersJan 2025

Report53 pages

The State of Play: Summer 2024 Edition

Indie studios are capturing a larger share of the market, generating 29% of total Steam revenue in 2023 compared to 25% in 2018.
Game development is becoming increasingly democratized as Unity usage grows by 8% year-over-year, Unreal grows by 10%, and Godot experiences a 69% surge.
The edutainment sector is poised for significant expansion, with a projected compound annual growth rate of 65–75% through 2034.

Market Analysis Game Development Global+1

XsollaMar 2024

Report49 pages

State of Play: Spring Edition

Mobile gaming is the industry's primary growth engine, with 1.9 billion players and projected annual revenue of $118 billion by 2027.
Regulatory changes like the EU's Digital Markets Act are dismantling app store walled gardens, enabling developers to bypass standard commission fees through alternative billing and direct-to-consumer commerce.
Cross-platform play is now a standard expectation, with 87% of multiplayer gamers participating and developers increasingly integrating 5G and mobile wallets to facilitate unified 'cross-pay' ecosystems.

Market Analysis Investment Mobile+1

XsollaMar 2024

Report47 pages

The Xsolla Report: State of Play (Autumn 2024 Edition)

Mobile gaming is the dominant global segment, generating $98.7 billion in 2024, with $65 billion of that revenue originating from Asian markets.
A small 'whale' cohort comprising 2% to 6% of the player base accounts for 95% of all in-app spending.
Direct-to-consumer (D2C) web shops are highly effective, with 81% of players aware of them and 77% having completed at least one purchase.

Market Analysis Player Behavior Mobile+1

XsollaJan 2024

Report53 pages

State of Play: Xsolla Report

Indie games surpassed AAA titles in 2024, generating over $15 million in lifetime revenue and accounting for 18% of U.S. PC/console players with an average Steam rating of approximately 72%.
The indie sector is supported by an annual output of 8,000–10,000 titles, driven by engine market shares led by Unity (38%) and the rapid adoption of Godot.
Outsourcing backend services to providers like Xsolla reduces development costs significantly, with studios reporting average build costs of $21 million compared to the higher expense of in-house development.

Market Analysis Game Development Monetization

XsollaJan 2024

Report53 pages

The Xsolla Report: State of Play – Summer Edition 2024

Indie games now account for 31% of total Steam earnings, with their U.S. market share on PC and console platforms rising from 13% in 2021 to 18% in 2024.
Marketing spend for the indie sector is projected to triple to $24 billion by 2024, with influencer partnerships on YouTube, TikTok, and Instagram serving as the primary drivers of discovery.
Indie titles are outperforming AAA games in quality perception, maintaining an average Steam rating of approximately 72%.

Market Forecast Player Behavior Global+1

XsollaJan 2024

Report55 pages

State of Play: Winter 2024

Global gaming revenue is projected to reach $205.7 billion by 2026, growing at an average annual rate of 3.9 percent from its 2023 baseline of $106.8 billion.
Mobile gaming serves as the primary industry engine, with the sector expected to generate $111.4 billion in spend following 76.8 billion app downloads across iOS and Google Play in the first half of 2023.
Consumer spending experienced high volatility in 2023, surging by 60 percent early in the year before stabilizing within a range of –10 percent to +20 percent.

Market Analysis Market Forecast Monetization+2

XsollaJan 2024

Report47 pages

The Xsolla Report: State of Play (2024)

Mobile gaming remains the fastest-growing market segment with 2024 revenues projected at $98.7 billion, driven heavily by Asia’s $65 billion contribution.
Direct-to-consumer web shops are disrupting traditional distribution by allowing developers to bypass 30% app-store fees, a model already utilized by 77% of gamers.
In-app revenue remains highly concentrated, with the top 2–6% of 'whale' spenders generating approximately 95% of total earnings.

Market Analysis Mobile Global+1

XsollaJan 2024

Report55 pages

State of Play

The global gaming market is projected to reach $205 billion by 2026, with mobile gaming currently accounting for over 70% of total industry revenue and contributing $106.8 billion in 2023.
Subscription-based gaming is poised for massive expansion, with the user base expected to grow from 7 million in 2023 to 87 million by 2028, while subscription revenue is forecasted to reach $14 billion.
Female gamers represent approximately 50% of the U.S. audience and are a significant driver of spending, yet only 26% of studios practice inclusive hiring and 18% conduct diversity training, representing a major untapped revenue opportunity.

Market Forecast Player Demographics Global+1

XsollaJan 2024

Report55 pages

Xsolla Report: State of Play – Winter 2024 Edition

The global gaming industry is projected to grow from $106.8 billion in 2023 to $205.7 billion by 2026, supported by a total player base of 3.79 billion people.
Mobile gaming remains the industry's primary revenue driver, accounting for nearly 50% of total consumer spending and reaching a projected $111.4 billion in 2024.
Strategic investment value saw a massive 577% surge in mid-2023 to reach $7 billion in a single quarter, despite an overall cooling in M&A activity and a volatile investment climate.

Market Analysis Diversity & Inclusion Player Demographics+1

XsollaJan 2024