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Market Analysis
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Report
28 pages
Video Game Streaming Trends Report: 2021 Yearly Report
Video game streaming grew 21% in 2021, with Twitch leading the market at 6 billion hours watched and a 31.4% year-over-year increase.
Facebook Gaming experienced significant momentum with a 59% year-over-year rise, while YouTube Gaming saw a 15% decline in live-stream hours despite growth in its VOD ecosystem.
Mobile titles including Garena Free Fire, PUBG Mobile, and Valorant accounted for 32% of total viewership, totaling over 5.6 billion hours watched.
Streaming
Market Analysis
Esports
+1
Stream Hatchet
Jan 2021
Report
14 pages
Rapport Annuel 2021
The Canadian video game industry successfully lobbied to be excluded from the revised Canadian Broadcasting Act, avoiding tens of millions of dollars in potential royalties and regulatory burdens.
Approximately 23 million Canadians—61% of the population—are regular gamers, with 58% of adults and 80% of adolescents increasing their playtime during the pandemic.
The industry maintained operational continuity during 2021 as 30,000 employees transitioned to remote work without disrupting the majority of scheduled game releases.
Market Analysis
Player Demographics
North America
Association canadienne du logiciel de divertissement
Jan 2021
Report
73 pages
Q1 2021: Store Intelligence Data Digest
Global mobile app downloads rose 8.7% year-over-year to 36.6 billion in Q1 2021, driven by a 15.3% surge on Google Play that offset an 8.6% decline on the App Store.
Hypercasual games dominated the U.S. market, accounting for 80% of the top 20 titles, with Join Clash 3D ranking as the most downloaded game globally.
Finance category downloads in the U.S. and Europe grew by 34%, fueled by retail investing and cryptocurrency platforms like Robinhood, Coinbase, and Binance.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2021
Report
17 pages
Annual Barometer of the Video Game Industry in France 2021
France is the second most attractive country globally for video game development, supported by a strong reliance on national tax credits and regional funding utilized by 41% of companies.
The industry is highly productive with approximately 1,350 games in development during 2021, 92% of which are original intellectual properties.
Despite high levels of optimism regarding the market, 36.5% of studios reported a financial deficit in 2020, marking the highest rate of insolvency since 2014.
Market Analysis
Salary
Employment
+1
Syndicat National du Jeu Vidéo
Jan 2021
Report
21 pages
Gaming Deals Activity Report Q1-Q3’2021
The video game industry saw $57.7 billion in closed deal value across 667 transactions in Q1–Q3 2021, representing a 2.5x increase in value and 46% increase in deal volume compared to 2020.
Mergers and acquisitions were the primary growth driver, contributing $27.9 billion (48% of total value), headlined by Microsoft’s $7.5 billion acquisition of ZeniMax Media and ByteDance’s $4 billion purchase of Moonton.
Public offerings generated $21.2 billion, led by Krafton’s $3.75 billion IPO, though the market experienced a cooling trend and increased share price volatility during the third quarter.
Market Analysis
Investment
Mergers & Acquisitions
+1
InvestGame
Jan 2021
Report
25 pages
Mobile Game Genre Report: Comparing & Contrasting Eastern and Western Markets 2021
Western markets prioritize casual genres like puzzle and arcade, while Eastern markets demonstrate a stronger preference for competitive, immersive titles such as Battle Royale and RPGs.
Monetization strategies differ by region, with Western titles leaning toward in-game advertising (IAA) models, while Japanese players show a higher propensity for in-app purchases (IAP).
Puzzle games are a global staple, but Western implementations focus on narrative and decoration, whereas Eastern versions prioritize character collection, deep economies, and gacha mechanics.
Market Analysis
Monetization
Player Demographics
+1
Newzoo
Jan 2021
Report
20 pages
Market Snapshot: Q2 2021 US, China & Japan
Live-service feature updates increased by 37% year-over-year, with Strategy games leading the surge at 208% growth.
Engagement tactics are shifting toward non-recurring live events and limited-time in-app purchase offers, which saw frequency increases of 143% and 122% respectively.
In the US, the Strategy genre grew while the Puzzle genre declined, with Supercell emerging as a top-performing publisher.
Market Analysis
Mobile
USA
+3
GameRefinery
Jan 2021
Report
78 pages
The State of Mobile Gaming 2021
The mobile gaming industry reached a record $22.2 billion in quarterly revenue in early 2021, marking a 33% year-over-year increase.
The industry is projected to reach $117 billion in annual revenue by 2023, maintaining a compound annual growth rate of 13.5%.
The freemium model now dominates the market, accounting for 99% of App Store revenue through in-app purchases, subscriptions, and advertising.
Market Analysis
Market Forecast
Global
+1
Sensor Tower
Jan 2021
Report
52 pages
Go Global Mobile Game: New Insights
China-headquartered publishers captured 23% of overseas mobile gaming consumer spend in H1 2021, achieving $8 billion in revenue and 47% year-over-year growth.
Developers are increasingly adopting a hybridization strategy, integrating casual mechanics into core genres to broaden audience appeal and improve user engagement.
The 4X March-Battle subgenre remains the leading driver of consumer spend in major markets like the United States and the United Kingdom.
Market Analysis
Global
Mobile
+1
data.ai
Jan 2021
Report
42 pages
Mobile Game Taxonomy Report 2021
Hypercasual games became the dominant volume leader in 2020 with 6.3 billion downloads, a 123% year-over-year increase that surpassed the Arcade genre.
RPG and Strategy titles maintained their financial stronghold, collectively generating 50% of the total global revenue among top-performing mobile games.
Simulation games experienced the highest spending growth in 2020, recording a 56% increase in consumer expenditure.
Market Analysis
Monetization
Global
+1
Sensor Tower
Jan 2021
Report
47 pages
Next-Gen Mobile Games: The Arrival of Cross-Platform and Evolution of High-Fidelity Mobile Games
Mobile gaming is the industry's dominant force, generating $90.7 billion in 2021 and accounting for over half of total global gaming revenue.
The global mobile player base is projected to grow from 2.8 billion in 2021 to 3.2 billion by 2023.
High-fidelity games with AAA-quality production now account for nearly 70% of the top-grossing iOS titles in China, signaling a shift away from casual-only dominance.
Market Analysis
Market Forecast
Global
+1
Newzoo
Jan 2021
Report
31 pages
Social Casino Gaming Apps Report
The social casino market is projected to grow from $6.2 billion in 2020 to $7.5 billion by 2026, though high barriers to entry and market saturation make scaling difficult for new entrants.
Acquisition costs vary significantly by platform, with iOS CPI reaching $11.09 compared to $5.00 on Android, while Latin America offers the lowest entry point at $1.43 per install.
Developers are increasingly adopting 'mid-core' features to drive engagement, with battle pass integration growing from 5% to 36% adoption in a single year.
Market Analysis
Monetization
Social Casino
+1
Liftoff
Jan 2021
Report
35 pages
Guida agli Esports: Italia
The global esports market reached $947.1 million in revenue in 2021, with total direct earnings approaching $1.1 billion and a fan base exceeding 215 million.
Market growth is primarily concentrated in regions with advanced broadband infrastructure, specifically East Asia, Northern Europe, and North America.
Game publishers hold exclusive control over competitive ecosystems, often investing over $100 million per title to manage updates, balance changes, and essential broadcast rights.
Esports
Market Analysis
Player Demographics
+1
IIDEA – Italian Interactive Digital Entertainment Association
Jan 2021
Report
29 pages
How to Win on Mobile in LATAM: 2021
LATAM mobile downloads surged 76% year-on-year to 21 billion, while consumer spending grew 26% to $2.9 billion between July 2020 and June 2021.
Android dominates the market with 89% of total downloads, yet iOS commands 56% of total consumer expenditure in the region.
Brazil and Mexico are the primary drivers of the regional market, collectively accounting for 73% of all mobile downloads.
Market Analysis
Mobile
Latin America
+1
App Annie
Jan 2021
Report
20 pages
Match3 Genre Snapshot Report May 2021 (2021)
As of mid-2021, the Match3 subgenre is the largest segment of the US iOS mobile gaming market, generating approximately 16% of total revenue.
Every new Match3 title that entered the top 500 grossing rankings between late 2019 and early 2021 retained traditional swapping mechanics, confirming that core gameplay innovation is less critical than secondary feature integration.
Success in the modern market is driven by meta-layers like customization and decoration, as evidenced by the performance of titles such as Royal Match and Project Makeover.
Market Analysis
Mobile
Puzzle
+2
GameRefinery
Jan 2021
Report
10 pages
Hyper-Casual Games – Industry Snapshot
A 40% Day 1 retention rate serves as the critical performance benchmark for hyper-casual titles; games falling below this threshold should be iterated upon immediately or terminated.
European markets lead in short-term engagement with a 49% Day 1 retention rate, while Japan excels in long-term retention at 19% and average session lengths of 63 minutes.
The United States market shows moderate engagement metrics, recording a 43% Day 1 retention rate and an average playtime of 43 minutes.
Market Analysis
Global
Mobile
+1
GameIntel
Jan 2021
Report
26 pages
An Analysis of the Card Battler Sub‑Genre 2021
The card battler sub-genre reached a new revenue baseline exceeding $55 million per month in the first half of 2021, driven by a 17 percent quarterly revenue increase.
The United States has become a critical market, accounting for 27 percent of global player spending and experiencing a 53 percent increase in revenue per download during the first half of 2021.
Market leadership is dominated by established intellectual properties, with Yu-Gi-Oh! Duel Links and Hearthstone leading in lifetime earnings and Magic: The Gathering Arena entering the top ten shortly after its March 2021 launch.
Market Analysis
Card Battler
Mobile
+1
Sensor Tower
Jan 2021
Report
73 pages
Store Intelligence Data Digest: Q1 2021
Global mobile app downloads reached 36.6 billion in Q1 2021, an 8.7% year-over-year increase driven by a 15.3% surge in Google Play installs.
Hypercasual games dominated the mobile gaming sector, accounting for over half of the top 20 titles on Google Play with publishers like Voodoo, AppLovin, and Crazy Labs maintaining market leadership.
Crash Bandicoot: On the Run achieved a strong market entry with 23.6 million downloads and nearly $700,000 in consumer spending during its first week.
Market Analysis
Mobile
Global
+2
Sensor Tower
Jan 2021
Report
23 pages
Newzoo Trends to Watch 2021
The global games market is projected to reach $189.3 billion in revenue by the end of 2021, supported by a permanent shift in consumer spending habits and a total player base of 2.8 billion people.
Cloud gaming is expected to surpass $1 billion in annual revenue for the first time in 2021, while 5G-ready active smartphones are forecasted to grow from 5% in 2020 to 16% (700 million units) by year-end.
Mobile titles such as PUBG Mobile and Garena Free Fire are increasingly challenging traditional PC giants in esports viewership, marking a significant shift toward mobile-first competitive gaming.
Market Analysis
Player Behavior
Global
+1
Newzoo
Jan 2021
Report
8 pages
Tower Defense Games 2020 Industry Snapshot
Tower defense titles achieved an average revenue per paying user (ARPPU) of $83 in 2020, significantly outperforming board games and idler genres.
The sub-genre maintained an average revenue per daily active user (ARPDAU) of $1.66 and a daily conversion rate of 3.83% across 900 million unique monthly players.
China leads in monetization efficiency with an 8.7% conversion rate, which is nearly double the 4.6% conversion rate observed in the United States.
Market Analysis
Player Behavior
GameAnalytics
Jan 2021
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