Super Mario Run
GameBy Nintendo Entertainment Planning & Development · Released Dec 15, 2016
Documents about Super Mario Run
Top Mobile Games of Q1 2017: Revenue Grew 53% YoY as Asian Titles Expanded Their Dominance
Worldwide gross revenue from mobile games on the App Store and Google Play grew roughly 53 percent year over year in Q1 2017, reaching about $11.9 billion versus $7.8 billion in Q1 2016.
- Worldwide mobile game revenue reached $11.9 billion in Q1 2017, marking a 53% year-over-year increase from $7.8 billion in Q1 2016.
- Google Play games revenue grew by 83% year-over-year to approximately $5.3 billion, while App Store games revenue grew 35% to $6.6 billion.
- Mobile games remain the primary monetization driver, accounting for nearly 80% of App Store gross revenue and over 91% of Google Play gross revenue.
Top Mobile Games of 2016: Pokémon GO Conquered Clash Royale
Mobile games remained the dominant force in app store monetization in 2016, accounting for more than 80 percent of Apple App Store revenue and 90 percent of Google Play revenue.
- Worldwide mobile game revenue reached approximately $7.5 billion in Q4 2016, representing a 70% year-over-year growth compared to $4.4 billion in Q4 2015.
- Mobile games accounted for over 80% of all revenue on the Apple App Store and 90% of revenue on Google Play throughout 2016.
- Pokémon GO became the highest-earning new launch of 2016 and the year's most-downloaded game, setting records for the biggest launch in mobile history.
Paid or Freemium: The Case of Super Mario Run
No analysis of Super Mario Run's pricing strategy, and no thesis comparing a paid-upfront model with freemium, can be drawn from the text available under the title "Paid or Freemium: The Case of Super Mario Run."
- The Istanbul mobile gaming ecosystem, while a global powerhouse, faces structural challenges where intense local rivalry hinders knowledge sharing, drains talent, and causes successful founders to exit the region.
- Grand Games achieved rapid scaling by growing from $0 to $500 million in revenue within a two-year period.
- The puzzle game market is undergoing significant shifts, characterized by the rise of Merge-2 mechanics, which have in some cases outperformed traditional Match-3 titles in monetization.
Pokémon GO Ends 2016 with Its Strongest Week of U.S. Revenue Since Launch
Niantic's Pokémon GO closed 2016 with its strongest U.S. revenue performance since the summer launch.
- Pokémon GO achieved its highest U.S. weekly revenue since July 2016 during the week of December 26, generating approximately $22.1 million.
- On December 31, 2016, Pokémon GO recorded its best single-day U.S. gross revenue since July 18, totaling approximately $4.9 million.
- During the final week of 2016, Pokémon GO was the No. 1 grossing app in the U.S., outperforming Supercell's Clash of Clans and Clash Royale.
2017 Predictions for Mobile Gaming
Eric Seufert's January 2017 outlook on mobile gaming reviews the prior year and offers predictions for the year ahead, framed by Newzoo's estimate that global smartphone and tablet game revenues would rise from $36.9BN in 2016 to $42.5BN in 2017.
- Global mobile gaming revenue is projected to reach $42.5 billion in 2017, an increase from $36.9 billion in 2016.
- The mobile publishing model is expected to shift away from traditional, punitive arrangements toward comprehensive, mobile-first support focused on user acquisition, analytics, and live operations.
- Zynga is positioned for potential acquisitions in 2017, supported by a strong balance sheet with $1 billion in current assets and a $200 million stock buyback program.
92% of iOS Games Released Last Quarter Were Free, Up From 55% in 2012
Premium pricing has become a rarity on the iOS App Store, and Nintendo's decision to charge $9.99 for Super Mario Run places it in an increasingly small minority.
- As of Q3 2016, 92% of all new iOS games are free-to-play, a significant shift from 2012 when free and paid games were nearly equal at 56% and 44% respectively.
- The volume of free iOS games released per quarter has surged from approximately 4,900 in Q1 2012 to roughly 63,000 in Q3 2016.
- The number of paid games released per quarter has remained stagnant, averaging approximately 5,400 throughout the 2012–2016 period.
Nintendo’s Mobile Mario Game: Three Questions
Nintendo's announcement of Super Mario Run at Apple's September 2016 iPhone 7 event is examined as a case study in mobile monetization strategy and App Store merchandising.
- Nintendo announced the upcoming mobile game Super Mario Run, developed in collaboration with DeNA, with an initial release scheduled for the iOS App Store in December 2016.
- Industry analyst Dr. Serkan Toto has estimated that Super Mario Run could reach 1.5 billion downloads.
- The game utilizes a 'free-to-download' model with a hard content gate, requiring users to pay to unlock the full game experience rather than using traditional free-to-play mechanics.
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