Rainbow Six Mobile
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Documents about Rainbow Six Mobile
🚨📢BREAKING NEWS: New Adnetwork AdSURGE is here, Supercell Kills Squad Busters, Ubisoft Quits Mobile
The mobile gaming industry is currently experiencing a significant shift characterized by the emergence of new ad-tech infrastructure and a wave of high-profile project cancellations.
- Miniclip, in partnership with Tencent and Easybrain, has launched AdSurge, a new ad network leveraging first-party data to compete in the mediation and ad-tech space currently dominated by AppLovin and Unity.
- Supercell is shutting down Squad Busters, with the game being pulled from stores on December 1 and servers closing on December 14, marking a rare global launch failure for the studio.
- Ubisoft is exiting mobile game development in Europe, highlighted by the closure of its Helsinki-based studio RedLynx and the cancellation of Rainbow Six Mobile.
What’s going on at Rovio, Miniclip’s new ad network, Squad Busters’ last rites, RedLynx closes, more
The mobile games industry is currently undergoing a period of significant restructuring, characterized by studio closures, project cancellations, and a strategic pivot toward established intellectual property.
- Mobile game spending declined by 7% in Q3, with only three of the top 20 grossing titles being less than two years old, highlighting a significant barrier to entry for new games.
- Major publishers are aggressively pruning portfolios, resulting in the cancellation of Supercell’s Squad Busters, Ubisoft’s Rainbow Six Mobile, and Fingersoft’s Lego Hill Climb Adventures.
- Ubisoft is closing its Helsinki-based studio RedLynx as part of a broader industry trend of studio closures and project cancellations.
Take-Two, Ubisoft, Monopoly Go and SciPlay news plus data and soft launch nuggets
The mobile games industry is currently characterized by a significant divergence in performance between major publishers, with mobile platforms increasingly serving as the primary revenue driver for large-scale gaming companies.
- Take-Two Interactive's mobile division now accounts for over half of the company's total bookings, with Zynga-led titles like Toon Blast (up 25%) and Top Eleven (strongest quarter ever) driving performance.
- Ubisoft reported a fiscal 'low point' as mobile revenue dropped from 16% to 7% of total bookings year-over-year, citing slower-than-expected launches for Rainbow Six Mobile and The Division Resurgence.
- Hasbro generated $41 million in quarterly revenue from Scopely’s Monopoly Go, a title that has reached $6 billion in total player revenue and remains a significant contributor to Hasbro's bottom line.
Google cuts store fees and welcomes back Fortnite plus Hay Day Match, Halfbrick, Antihero and more
The mobile games industry is undergoing a significant shift in platform economics following a legal settlement between Google and Epic Games.
- Google is uncoupling its billing services from the Play Store, allowing developers to use third-party providers for a flat 5% service fee, down from the previous 30% rate.
- The new Google Play billing structure will be implemented in the EU, UK, and US by June 2024, Australia by September, and globally by September 2027.
- Antihero Studios, founded by Supercell and King alumni, raised $4.5 million in seed funding to develop 'Misfits,' an extraction shooter that has already been tested by 70,000 players.
🚨📢 Block blast for SALE? Sensor Tower drops Bombshell Report, 4X growth
The mobile gaming industry faced significant stagnation in 2025, characterized by minimal revenue growth and a decline in total downloads across both the Apple App Store and Google Play.
- The 4X strategy genre is the primary market outlier, showing consistent growth in downloads, revenue, and user engagement despite a broader industry stagnation in 2025.
- Tencent is in advanced negotiations to acquire a minority stake in the studio behind Block Blast, a title currently maintaining 70 million daily active users.
- The mobile gaming market is heavily saturated with over 200,000 new game launches in 2025, contributing to a decline in total downloads and fragmented user attention.
Mobile Gaming Measurement in 2026: What's Actually Working?
The mobile gaming industry is undergoing a significant transition in measurement strategy as privacy regulations and the decline of traditional identifiers render last-click attribution insufficient.
- Ubisoft is shifting from last-click attribution to a holistic measurement framework for 2026 mobile launches, such as Rainbow Six Mobile and The Division Resurgence, to account for brand impact, content creators, and CTV.
- Effective growth measurement now requires integrating performance data with incrementality testing, organic lift, and K-factor analysis to capture the total value of multi-channel campaigns.
- Media Mix Modeling (MMM) is becoming a critical component of the modern growth stack, with AI being deployed specifically to analyze complex datasets and fill gaps in attribution data.
Epic-Google shenanigans, EA payouts, Squad Busters, Take-Two, Playtika, Rainbow 6, Horizon, more
The mobile gaming industry is currently navigating a period of significant structural and financial shifts, characterized by high-stakes legal developments, major executive compensation disclosures, and evolving platform strategies.
- Take-Two Interactive's mobile segment accounted for 46% of its net revenue in Q3 2025, signaling a shift where mobile performance is outpacing the company's console portfolio.
- Gaming-related digital advertising spend reached $8.7 billion during the first three quarters of 2025, highlighting the growing importance of ad-based revenue streams.
- Legal proceedings indicate that the proposed Epic Games-Google settlement is unlikely to be approved, as critics argue the terms disproportionately favor Epic's business model over broader industry reform.
Week in Mobile Games E39 - Mobile's hot new releases and the loot box investigation unpacked
The mobile gaming industry is currently undergoing a structural transformation defined by the rise of high-fidelity, cross-platform titles that bridge the gap between mobile and console experiences.
- Nexon’s 'Dungeon and Fighter Mobile' generated over $1 billion in iOS revenue in China within six months, highlighting the massive financial potential of successful mobile titles.
- The mobile industry is shifting toward high-fidelity, cross-platform experiences like 'Infinity Nikki' and 'Delta Force' that emphasize cross-progression to bridge the gap between mobile and console.
- Investors are increasingly prioritizing daily active user counts over traditional retention metrics, seeking shorter return on investment windows of two to three years.
Mobile Shooters: What's Next After Battle Royale? ft. Jordan Phang/Naavik (FREE REPORT!)
The mobile shooter market represents a specialized but significant segment of the global gaming industry, accounting for approximately 5% of total game downloads and 6% of revenue.
- The mobile shooter market is highly concentrated, generating $3.5 billion in revenue and 2.6 billion downloads between October 2020 and November 2021, with a few dominant titles like Game for Peace, Free Fire, and Call of Duty Mobile capturing the majority of spending.
- Extraction shooters are emerging as the primary evolution for the genre, utilizing high-stakes gameplay and loss aversion to create a distinct, tension-filled loop that differentiates them from standard Battle Royale formats.
- New shooter IPs face significant retention challenges because players are reluctant to abandon established ecosystems where they have already invested in social connections and cosmetic assets.
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