Phantasy Star

Sega Sammy FY2016 Business Report

Sega Sammy’s fiscal year 2016 performance reflects a strategic pivot toward operational efficiency and structural reform following a period of financial instability.

• Sega Sammy achieved an operating income of 17.6 billion yen in FY2016, successfully reversing previous losses through rigorous cost-cutting and structural reforms.
• Net sales contracted to 347.9 billion yen, driven by regulatory pressures in the pachislot and pachinko sector and a maturing digital games market.
• The entertainment contents segment became a primary growth engine, fueled by the performance of digital titles including Phantasy Star Online 2, Puyopuyo!! Quest, and Hortensia Saga.