Moss

How to Make Money in XR - 10 Tips for Success | Develop:Brighton 2024

The extended reality market demands a strategic focus on high-quality, immersive interactions that provide a distinct value proposition over traditional gaming platforms.

• Successful XR titles prioritize high-quality interaction mechanics, such as the tactile feedback in 'Walking Dead: Saints and Sinners' or the physical movement requirements in 'Gorilla Tag', to create memorable gameplay.
• Data from November 2023 indicates that top-performing XR games correlate with higher review counts per sale, and there are specific price points—often around £22.99—that show a higher likelihood of achieving top-50 sales status.
• Market growth is driven by three distinct segments: core XR enthusiasts who play multiple times a week, 'XR curious' users who bought headsets during COVID-19, and a rapidly expanding demographic of younger players.