June's Journey

Casual Puzzle Category Review 2021

The casual puzzle market experienced a period of significant expansion and structural transformation between 2020 and mid-2021, characterized by a 17% increase in monthly revenue and a surge in successful new releases.

• The Puzzle & Decorate sub-genre has overtaken Classic Match-3 as the primary revenue driver, led by titles like Project Makeover and Royal Match that utilize narrative-driven 3D customization.
• The Merge sub-genre is the fastest-growing segment, achieving a 498% four-year compound annual growth rate and a 44% revenue increase over 18 months.
• Market consolidation remains high in the Puzzle & Decorate segment, where Playrix and AppLovin control 88% of total downloads and revenue.