Hill Climb Racing 2

🚙 30 Rewarded Ads, No Daily Cap: How Hill Climb Racing 2 Monetizes 2.5 Billion Downloads

Hill Climb Racing 2 is presented as a case study in rewarded-video-led monetization, with the game's physics-based arcade driving and layered power progression supporting a revenue mix of roughly 70 percent in-app purchases and 30 percent advertising.

• Hill Climb Racing 2 reportedly earns about 70% of revenue from in-app purchases and about 30% from advertising, with a parts gacha system driving most purchases.
• The developers run nearly thirty rewarded ad placements, many without daily caps, based on the view that paying users also watch ads heavily.
• Interstitial testing showed little retention impact even when frequency was delayed or reduced, while a 180-second cooldown after rewarded views reportedly lifted earnings by encouraging higher-eCPM rewarded impressions.