Arcade Racing reports and market data
1 document·1 writer
1 game industry report, presentation or talk about arcade racing from writers such as Two & a Half Gamers, newest from 2026. Every document has a summary and key insights with the page they come from.
Documents
Two & a Half Gamers29 min
🚙 30 Rewarded Ads, No Daily Cap: How Hill Climb Racing 2 Monetizes 2.5 Billion Downloads
Hill Climb Racing 2 is presented as a case study in rewarded-video-led monetization, with the game's physics-based arcade driving and layered power progression supporting a revenue mix of roughly 70 percent in-app purchases and 30 percent advertising.
- Hill Climb Racing 2 reportedly earns about 70% of revenue from in-app purchases and about 30% from advertising, with a parts gacha system driving most purchases.
- The developers run nearly thirty rewarded ad placements, many without daily caps, based on the view that paying users also watch ads heavily.
- Interstitial testing showed little retention impact even when frequency was delayed or reduced, while a 180-second cooldown after rewarded views reportedly lifted earnings by encouraging higher-eCPM rewarded impressions.
Two & a Half GamersOct 2026