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Getting Over It with Bennett Foddy

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Cover of Launch Success on Steam: Are There Correlating Metrics?
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Launch Success on Steam: Are There Correlating Metrics?

Simon Carless of GameDiscoverCo examines whether metrics beyond raw wishlist counts can help explain Steam launch outcomes in 2026.

  • The 'follower to wishlist' multiplier on Steam correlates with launch success; a higher multiplier (meaning more wishlists per follower) generally indicates lower conversion rates for games.
  • Wishlist conversion on Steam is highly variable, with a 10-20x range in performance between 'wishlists at launch' and 'sales at the end of Week 1', making it an unreliable standalone metric.
  • Poor reviews significantly impact sales, with data suggesting a 2-5x drop in sales over time for games receiving mixed or negative feedback.
Game Discovery NowMay 2026