Family Island
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Mobile Games in 2021: The Most Notable Trends and Releases
Western mobile game genres in 2021 are analyzed across revenue and downloads, with the aim of identifying the biggest shifts and drawing practical lessons for developers.
- Established genres like Slots and Match-3 remain dominant in the Tier-1 West market, though Match-3 faced significant disruption from the entry of Royal Match.
- Chinese developers continue to lead the 4X Strategy segment by leveraging major Western franchises to capture market share.
- The farming genre is a high-growth area characterized by steady expansion and strong long-term user engagement.
AppMagicJan 2022
Report30 pages
Mobile Ad Creative Report: August 2021
Mobile advertising creatives from August 2021 show several recurring patterns, drawn from top-ranked ads across Facebook, Instagram, YouTube, Snapchat, and ad networks such as AdColony, Chartboost, ironSource, Vungle, Mopub, and Applovin.
- Mobile gaming ads in August 2021 shifted toward high-fidelity, narrative-driven content featuring real-world celebrity partnerships, such as Garena Free Fire’s collaboration with Dimitri Vegas & Like Mike and Call of Duty Mobile’s integration of Ozuna.
- Top-performing creatives are increasingly moving away from pure gameplay footage in favor of cinematic storytelling, anniversary-themed promotions, and interactive elements like Buzzfeed-style quizzes.
- Psychological triggers remain a core engagement strategy, with 'fail-state' ads—demonstrating a player losing a level—continuing to drive performance for titles like Royal Match and Evony.
Sensor TowerJan 2021
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