Dragon Ball Z: Super Butouden

Mobile Game Publishing 101: How to Get Your Game Published

The mobile gaming landscape has reached a state of significant consolidation, rendering self-publishing an increasingly difficult path for independent studios.

• Publishers require specific retention benchmarks for partnership consideration: 35–40% Day 1, 20% Day 3, and 10% Day 7 retention rates.
• Success in the current mobile market is defined by unit economics where the lifetime value (LTV) of a user consistently exceeds the cost per install (CPI).
• Developers should implement hybrid monetization models that combine advertising and in-app purchases to ensure financial stability during the soft launch phase.