Deep Rock Galactic

How Big Is Your Game's Discord?

This analysis explores the role of Discord as a community-building tool for video games and examines broader trends in game discoverability and platform marketing as of August 2020.

• Steam’s automated wishlist notification emails are a primary driver of sales, but developers must offer a discount of at least 20% to trigger these notifications.
• Discord serves as a vital hub for player retention, with effectiveness extending beyond official developer-run servers to include community-led and partner-affiliated hubs.
• While major titles like Minecraft, Valorant, Fortnite, and Roblox dominate Discord activity, indie games such as Terraria, Risk of Rain 2, Deep Rock Galactic, and TemTem maintain disproportionately high engagement levels.