Crossy Road

Big numbers from Monument Valley, Crossy Road and Minecraft

The mobile gaming industry began 2015 with a focus on monetization strategies, highlighted by performance data from three prominent titles: Minecraft, Crossy Road, and Monument Valley.

• Monument Valley generated $5.8 million in net earnings against $1.4 million in development costs, resulting in a $4.5 million profit from 2.4 million sales.
• Crossy Road’s two-person development team earned $1 million in revenue by utilizing Unity Ads, demonstrating the financial viability of non-intrusive, incentivized video advertising.
• Minecraft maintains its status as a premium mobile outlier, having reached a total of 30 million downloads.