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Candy Crush Saga

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Article

Beating Candy Crush Saga

The mobile gaming industry has undergone a profound transformation between 2021 and 2026, characterized by a shift from rapid, volume-based growth to a focus on sustainable monetization, operational efficiency, and technological integration.

  • The game industry is shifting from traditional outsourcing to co-development models, which studios are increasingly using to scale operations without the overhead of direct hiring.
  • Merge-2 mechanics have emerged as a significant competitive threat to the long-standing dominance of Match-3 games in the mobile puzzle market.
  • Game development is undergoing a fundamental transition from logic-based programming to the use of world models, exemplified by ventures like Pim De Witte’s $134 million funding round.
Deconstructor of FunMay 2013
Cover of King vs. Kabam on the Road to IPO
Article

King vs. Kabam on the Road to IPO

As of May 2013, King and Kabam emerged as the primary candidates for a post-Zynga initial public offering within the Western gaming sector.

  • King and Kabam are the primary candidates for a post-Zynga gaming IPO, with both companies successfully transitioning from 100% web-based revenue in 2011 to approximately 50% mobile revenue by early 2013.
  • King leads in scale and monetization, with a projected 2013 revenue run rate of $524 million and a user base of 66 million, compared to Kabam’s projected revenue of over $200 million.
  • King’s growth is driven by a high-volume release strategy of a 'couple of games per quarter' and the massive success of Candy Crush Saga, which generates an estimated $1.5–2 million in gross daily revenue.
Mobile Dev MemoMay 2013
Cover of Game Developer Index: Sweden 2012
Report24 pages

Game Developer Index: Sweden 2012

The Swedish video game industry underwent a period of unprecedented expansion in 2012, characterized by a 60 percent increase in total turnover to 414 million euros and a 163 percent surge in profits to 38 million euros.

  • In 2012, the Swedish video game industry experienced rapid growth, with total turnover rising 60% to 414 million euros and profits surging 163% to 38 million euros.
  • The industry workforce expanded by 30% to 1,967 full-time professionals, supported by the launch of 37 new companies.
  • Market success was driven by global hits like Minecraft and Candy Crush Saga, alongside established AAA output from studios such as DICE and Starbreeze.
DataspelsbranschenNov 2012

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