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Call of Duty: Modern Warfare III

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Documents about Call of Duty: Modern Warfare III

Cover of The State of AAA Game Advertising: 2023 Review
Report65 pages

The State of AAA Game Advertising: 2023 Review

The 2023 AAA game advertising landscape underwent a strategic pivot toward launch-focused campaigns, with new releases accounting for half of all top-tier spending.

  • In 2023, AAA publishers shifted toward launch-focused campaigns, with new releases accounting for 50% of all top-tier advertising expenditure.
  • While YouTube remains the primary advertising medium for PC and console games, publishers are increasingly diversifying their media mix by integrating Facebook, TikTok, and Instagram to target specific demographics.
  • Strategic platform-based partnerships, such as deep Xbox branding and hardware collaborations, are now essential for anchoring major titles within broader ecosystem strategies.
Sensor TowerJan 2025
Cover of Essential Facts About Video Games in Italy 2023
Report31 pages

Essential Facts About Video Games in Italy 2023

Italy's video game market reached over €2.3 billion in 2023, a 5% increase on 2022 and 28% above 2019 levels, positioning the country among Europe's top five markets.

  • Italy's video game market reached over €2.3 billion in 2023, up 5% on 2022 and 28% above 2019 levels, placing the country among Europe's top five markets.
  • Growth was driven by hardware, where sales rose 63% to €665 million on the back of new-generation consoles, while software (71% of revenue at €1.6 billion) fell 8% year-on-year.
  • Italy counted 13 million video game players in 2023, down 8% from the previous year, with the decline concentrated among occasional players while a core of 9.5 million weekly players remained comparatively stable.
IIDEA – Italian Interactive Digital Entertainment Association