Battalion Legacy

The Shooter That Tencent Abandoned: Wardogs Hits 2m Sales in One Weekend

The unexpected commercial success of the tactical first-person shooter Wardogs, which achieved two million sales in its opening weekend, marks a significant turnaround for the UK-based studio Bulkhead.

• Bulkhead’s tactical shooter Wardogs has surpassed 2 million sales in its opening weekend, significantly exceeding the studio's break-even target of 400,000 units.
• After six years of annual staff reductions affecting approximately 20% of the company, Bulkhead will not conduct layoffs this year due to the game's commercial success.
• Bulkhead is adopting a 'gig economy' hiring model for scaling, offering remote 12-to-18-month contracts before transitioning high-performing staff to permanent in-office roles.