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The Esports Advocate
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The competition is a streamer-led community event built within the Unreal Editor for Fortnite (UEFN).
The marketing and advertising agency Zoned, a subsidiary of GameSquare, has partnered with 5-hour ENERGY to launch a streamer-led community competition titled Flavor Wars. This initiative utilizes a custom map built within the Unreal Editor for Fortnite (UEFN), reflecting a strategic shift toward interactive, native brand engagement as an alternative to traditional advertising methods.
The competition features a battle royale-style format on a custom map divided into three distinct zones, each themed after specific 5-hour ENERGY Gamer Shot flavors: Apple Bash, Pineapple Charge, and Rocket Raspberry. The event involves prominent Fortnite streamers CouRage, LEGIQN, and Sparkles_QT, who serve as team captains leading squads of five through 12 rounds of "Zone Wars" gameplay. A key feature of the integration includes in-game power-ups branded as 5-hour ENERGY, which players collect to enhance their abilities during the match.
The event offers a $10,000 USD grand prize for the winning team and is broadcast live across the participating streamers' Twitch channels. While financial terms of the partnership remain undisclosed, the collaboration highlights the growing trend of brands embedding themselves directly into gaming ecosystems to reach audiences through immersive experiences rather than conventional ad placements.
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