Your ads are boring! 5 Inspiration Tricks to Ignite Your Creative Strategy by Matej Lancaric

emotions and the basic needs of of us men that's why it works so well so whether uh it's for exra casual games creatives emotions to win the battle for detention and payer acquisition so so where do you actually get the inspiration from it's direct competition no Sherlock [Music] of I coin [Music] jackam the midnight [Music] crew through cix [Music] likez Gamers talking smack slow hockey sck got your backs are beautiful they light the way fast don't

[Music] delay hello everybody my name is mat lerich this is another solo episode and today I'm going to talk about where to get inspiration for creative production or to how to produce creatives because it's seem it's always a hard question right I guess maybe a little bit well I guess the hardest so let's let's dig a little bit deeper into the actual inspiration flow so you need to get you need to decrease the cpis right for whatever it takes and the creative um inspiration flow has shifted and if you've been listening to our podcast and I guess you you are and

you've been listening you know creatives are all about emotions and today I'm going to actually show you some creative uh ideas creative workflows creative videos as well and uh since you know you've been talking about how we should showcase more the create the the actual presentation and this month we didn't get to record creative trend so we're going to talk about creatives I have to talk about creatives obviously uh but yeah okay so the most important thing uh the creative flow shifted from Forex and it now it's coming from Forex games uh to other casual titles H so it kind of is from Forex to Casual puzzle and then to other games and as you have seen in our creative Trends episodes or in my weekly creative investigation

column games like Royal match even fish St to certain extent or all the players games take some cues from Forex genra well why because the stakes are higher than ever and you need to decrease the cpis uh to a certain extent and decreasing the cpis has become the ultimate goal and to achieve this companies are adopting tactics and hooks which were dominated previously by Forex games you know white out survival using real life Hooks and we've been talking about this for for years but now it's a little bit different so the Forex games now what I you know what we just released last week as well are taking over this um hyper casual mechanic and random mechanics and

implementing them into the game obviously last war talk about this white thought survival kind of as well and not implementing as mini games but as like full on boardings into the mini games so um Sur Rad's mechanics then we have the the night the king's nightmares as uh as levels in the Royal match and then we have the slingshots and we have the the Sharks and all of the all of the fun so it all comes back to one thing and one thing only emotions uh and we talk about the the near-death experience in our in our podcast and uh this was pioneered by Kingdom guard and uh uh the game developed by up for fun and also now the top girl AI creatives which are insane insane as uh as soft softcore porn kind of creatives so again emotions

and the basic needs of of us men that's why it works so well so whether uh it's for exra casual games creatives emotions to win the battle for attention and payer acquisition so so where do you actually get the inspiration from it's direct competition no Sherlock but um I always talking about looking outside of your big competition so you go and check the non-direct competition AKA different genes and this works so well uh well even for Forex I mean I guess Forex is a bad example because Forex actually taking inspiration from everybody all the genres so but you can go in in two different directions here so look at your target audience interest and overlaps and that's how you look at

different genres you look into let's say match free versus merch you check idle versus simulation or you just take all like female audience and then just kind of mix and match between each other or you go outside of gaming you check apps space and e-commerce I'm going to I'm going to obviously showcase all the all the videos uh that we're talking about now and then walk you through different things so then then you you look at the hypercal mechanic I as I mentioned all the all the um gates in different different games and not even Gates but also other hual mechanics then the you you look at YouTube versus Tik Tok Trends obviously sorting ASMR well eating uh also the save the dog or kind of chest openings dancing nowadays there is a big trend on

on T on Tik Tok which is called um like Point of View kind of anything AI point of view so you are basically creating different point of views from the AI perspective either racing a car or just walking down the the mountain walking down the hill now it's I mean Royal match is doing a lot of this these days anyway yeah you have all the uh all the the jar broken K jars down the stairs types of uh Trends so this is how you do it then you have all the AI stuff uh also there's dark War uh Trend with shelter videos we've talked about it in one of the podcasts you just take shelter videos and then just put it as as a hook like building a shelter in the nature on in the in the wild insane then we have you know you look at uh some of the either either your games or sister companies because while rain went the

wheel right you can check all the all the videos from your sister companies and then kind of compare the data and then use it also how you think about different Trends is also check the meme and and the hype around different videos so when I'm thinking about creatives and ideas I look around all ideally as I mentioned outside of gaming but I browse Facebook and Instagram and and well I don't even need to browse anymore we have with friends Instagram groups obviously and we send memes to each other all day long I'm I'm pretty sure you you know what I'm talking about so this is absolutely an insane source of memes uh ideas and you know try to leverage it hyp and bus if you have seen a great meme video or video um concept that is kind of

M think about how you can recreate it for your game and and use it then we have chat GPT and deep seek so honestly I I ask for help uh and chat with AI tools to get interesting ideas I'm going to I'm going to walk you through some of these okay so that's that's some tips here and there uh and then you should also follow these uh these few games and you're already two and a half steps of the gaming industry so so as we we cover on the podcast we usually follow Evon top heroes toip U V survival Myer Hotel golden goblins Hero Wars usually then uh then also Travel Town color sword uh also magic sword as well hexa sort all these new sorting games Coral block Jam we usually look at the the rly games portfolio quite well uh so

so okay so let's actually check what's happening in sensor Tower so I can I can walk you through some of these share the screen and then go to the sensor Tower aome so let's say we have we have a metre game so I mean obvious obvious uh game to check is royal match right let check through our match and then let's let's go to the creative gallery and then look at all the all the creatives because they have a lot of creatives and ideally something that is really recent in all the channels I mean honestly uh I'm looking at the competitors in either Facebook ads Library Google transparency or or the Tik Tok ad Library any three tools you don't really

if you don't have uh access to sensor tow it's fine you can use the free tools uh and you will see majority of the spend anyway I mean you can't see up Ling but most probably it's going to be a lot of like a big overlap so so try to leverage that uh okay so we have March let's go to first scene which are the the most recent ones and check what's what's going on oh these are all the playables by the way I check all also playables uh on a monthly basis because uh I do write the monthly playable Trends nowadays so let's say so all of these are playable I just want to watch these because that's some that's an interesting spin on the on on the influencer video oh this is amazing you know this is what I'm talking about the exactly so this is exactly like

where the I think the ugc is is transforming so you have not a videos that says the best game ever or or something like that you have actually an interesting hook and then the the Creator is actually talking about about the game the only thing that I'm missing here is just showcase the game play but anyway we see we see all of these classic ones anything new but this is what I would look at we go I usually go to Facebook and then see what's uh what crazy stuff is is running there oh nice this is so cool because if you know what we are always talking about in in one of our episodes and not one not only one of one of them but multiple of them we're talking about the the block blast and like using different game gen R in the

creatives but this in this case uh Royal match actually implemented block blast into the game so this is not even not even fake and this is a great combination so all of this interesting stuff in there in here so that's what I check when I talk about the competition if we so if if you remember I was talking also outside of uh of my genre so let's say Royal match so yeah they they have block blast which is slightly different game but the same audience uh who is the same audience let's let's track Travel Town actually travel town is always using an interesting spin on different creatives so let's see what they running on Facebook these days once I C of course skylie General still let find let's let's try to find something something okay this took I saw this and

I almost sh shut my pants because this my our dear listeners is an AI spin on theing families really well the the whole atmosphere of the video is it's it's insane and I've I've seen this creative on on YouTube actually okay so you all of these uh you can you can recreate this with AI and then first seconds as an AI hook and then suddenly you her in the game play so this is this is this is awesome so all of these uses an inspiration they took okay and this is only AI version okay so we have we have this then let's let's actually take a look at the ABS business so where do I where do we go let's say Headway yeah let's say Headway and see what we can what we can find okay here's one habit that makes you using this for for a while but different

different variations of the videos it's micro learning It's a combination of uh of the kind of I how would they call this it's just a it's just a conference speaker and then all the ends and then captions and they usually use a lot of static images I can I can use these for for any of my games actually because static images are working quite well still on Facebook and and even Google okay okay so that's that's kind of that's what we have in here and then then what else so we can use the we can you we can check also the the hyper cural game mechanics which are let's say in last war or know let's let's check Evon Evon is always on the top of top of uh the hyper casual kind of Trends and trying to there you go oh my God so so so this is

interesting because Ione is using this this hook and and again as I said that the inspiration flow is going from um from Forex to other gennes but in this case they are taking heavy inspiration and this is exactly the the the the case I'm I was trying to make um they are trying to get this golden goblins video and I think we were talking about this in in January uh golden goblins hook and video and they just recreated it on on their on their end and they're using it in the creatives uh this is so awesome um I'm not sure if I can find the the exact B I will actually share it in the select channel so everybody knows everybody knows what I'm talking about Golden goblins is one of the this these this is one of the game that everybody is kind of of getting inspired by because their

UA or creative theme is so good with coming up with different ideas so I'm going to share the the actual actual creative in the in our select channel so definitely be be be sure you join the the select Channel anyway so okay so we have the the creatives from the h casual side from the different genes here and then what we have is then what we have is the Tik Tok versus YouTube trends so look I can share my screen a little bit in here so this is the this is the trend that I was talking about the Tik Tok jar this is this is just awesome let me just uh show you this this is slightly a little bit funny but you know memes are me should be funny here we go so this is one one of the the latest memes hopecore and it's it's been

working so well for for different games so okay I'm going to show you the AI the hooks that the povs that I that I mentioned so we have you have these which is the the train ride or sledg ride or whatever it is then uh we also have the SL the slide it's all AI generated so uh and then we we combine that with uh with the different uh different video or well the best performing video right and then uh what we have here is also the the AI stuff the AI everything is done by AI so we can we can iterate as much as we can as much as we want obviously on the on the different videos it's all combinations okay so we have all Ai and now I mentioned also the the chck GPT or deep seek for a

creative inspiration so let me actually find my my my million tabs Chad GPT and share this okay so let's see we have uh match free game with female the of 35 plus years old and come up with uh 10 Creative Concepts for a video include a step step by step gu guide for a video motion designer so let's let's ask and see uh what we can get cuz we have then okay so we have oh interesting so have messy they escape a busy mom escapes the chaos

of daily life by playing the game show cluttered kitchen laundry seen with woman over moment then we have tea time treat woman enjoys her peaceful time with the her favorite game before bed ritual showcase how the game is part of her wind down routine then we have a memory lane nostalgic elements vintage music and visuals evoke emotions Garden gos visual Garden blossoms as she plays all of the different video uh Concepts that you can get and know obvious like this is a very quick and dirty concept uh or quick and dirty uh types of Concepts all right so I think that was it thank you very much for coming uh see you in the next episode thank you very much bye-bye [Music]