XSET Co-Owner Rob Martin Announces Departure From Gaming Lifestyle Company

Key insights

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Leadership change

Rob Martin, XSET co-owner and Chief Experience Officer, departed the company in January 2023.

Martin cited personal family health issues as the reason for his amicable exit. He joined XSET in February 2022.

Previous role

Martin joined XSET after its acquisition of Astoic Management, a talent and marketing agency he co-founded.

Astoic Management, co-founded by Martin in 2013, managed high-profile clients and brokered deals with major brands.

Acquisition context. Martin joined XSET in February 2022 following the company's acquisition of Astoic Management, a talent and marketing agency he co-founded in 2013.

2013

Year Astoic Management was co-founded by Rob Martin.

Astoic Management acquired by XSET: February 2022

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Summary

Rob Martin, Chief Experience Officer and co-owner of the Los Angeles-based gaming lifestyle company XSET, announced his departure from the organization in January 2023. Martin joined XSET in February 2022 following the company’s acquisition of Astoic Management, a Beverly Hills-based talent and marketing agency he co-founded in 2013. During his tenure, Martin leveraged his extensive experience in talent management and brand partnerships to support XSET’s growth and diversity initiatives.

The departure is characterized as amicable, with Martin citing family health issues as the primary reason for his exit. He expressed a desire to prioritize his family, noting that his colleagues were supportive of his decision to step away to avoid becoming a distraction to the company’s ongoing projects. XSET CEO Greg Selkoe confirmed the departure, stating that the company remains focused on its 2023 initiatives, including new hires and team expansions.

Martin’s exit follows a period of personnel turnover at XSET during the fourth quarter of 2022, which saw the departure of several other key figures, including former COO Marco Mereu and other staff members who subsequently launched a new esports organization, M80. Despite these changes, XSET continues to operate within the competitive gaming and lifestyle sector, maintaining its focus on brand activations and influencer partnerships.