The AI and Games Conference, held in London in late 2024, served as a platform for industry professionals to discuss the practical application of artificial intelligence in game development. The event aimed to reframe the public discourse around AI, shifting the focus from generative AI toward the diverse, deeply rooted technical implementations that define modern game design, such as character behavior, navigation, and environmental interaction.
A key highlight from the conference was the post-mortem of Space Marine 2, where Saber Interactive’s lead game designer detailed how the game’s AI is specifically engineered to penalize cautious play. To reinforce the power fantasy of a Space Marine, the system rewards aggressive, close-quarters combat with defensive benefits, while players who retreat to a distance are subjected to stealthy, off-screen attacks. This design choice forces players to engage in the frantic, high-intensity battles central to the game’s core identity.
Other technical insights included Epic Games’ use of the Learning Agents plugin for Fortnite, which utilizes reinforcement and imitation learning in a data gym environment to create more human-like, challenging bots. Additionally, legal guidance emphasized that while generative AI can support creative workflows, developers must mitigate commercial risk by ensuring that all AI-generated assets undergo significant human editing. The conference concluded that increased transparency regarding these development processes is essential for the industry to combat negative public perceptions and demonstrate the sophisticated expertise required to create modern interactive experiences.