What Is the Country Split for Players of Hit Steam Games?

1. 01
   China's player base for hit Steam games launched since January 2021 has risen significantly, from 8.4% to 11.45% of median players, and this is likely an undercount due to optional profile settings and Steam International's 'gray market' status.
2. 02
   For newer Steam games (launched since Jan 2021 with over 100k players), Western countries like the U.K., Canada, and Italy show a relative decrease in their percentage of the player base, indicating faster growth in other regions.
3. 03
   Japan and Korea are notable growth markets for Steam, with Japan moving from #11 to #10 and Korea from #19 to #18 in player share for newer games, despite a busy market.
4. 04
   Cultural specificity plays a role in player distribution; for example, some Chinese games with over 100k units sold have more than 88% Chinese players, and certain U.S. titles like Madden NFL games have over 55% U.S. players.
5. 05
   Free-to-play (F2P) games on Steam show different geographic distributions, with countries like Brazil, the Russian Federation, Poland, Thailand, and the Philippines having a significantly higher percentage of F2P players compared to their overall player share.
6. 06
   Starting October 2024, Steam Next Fest will change its livestream format, moving developer livestreams from front-page visibility to a separate 'Livestream' tab, and potentially introducing a more personalized homepage experience.
7. 07
   Valve has released its 2025 event schedule early, with key dates including Next Fests (Feb 24-March 3, June 9-16) and Spring & Summer sales (March 13-20, June 26-July 10).

Does Your Steam Demo CCU Predict Your Game’s Success?

GameDiscoverCo · 2026

2025 Global Games Market Report

Newzoo · 2025