Key insights
7 takeaways · ~3 min read- 01Live streaming viewership increased by 8.9% year-over-year in Q1 2025, primarily driven by competitor platforms, as Twitch's viewership decreased by 6.9% from Q1 2024.See it on page 6
- 02Non-gaming content is the most popular streaming category, growing 25.6% year-over-year, with Kick, Chzzk, and SOOP Korea showing roughly 94% year-over-year increases in non-gaming content.See it on page 2
- 03Twitch remains the largest platform with 59% of the market share, while Kick experienced strong growth with a 112% year-over-year increase in hours watched, securing an 8.6% share of total viewership.See it on page 5
- 04YouTube Gaming's market share grew in Q2 2024 following Twitch's shutdown in South Korea, with new Korean platforms like SOOP (AfreecaTV's new platform) and Chzzk seeing streamers prosper after departing Twitch.See it on page 5
- 05Counter-Strike boasted the highest growth in Q1 2025, increasing its viewership by 55%, driven by high-profile esports events, while League of Legends, despite remaining #1, saw a 3% quarterly viewership decline.See it on page 8
- 06New game releases like Marvel Rivals (179M hours watched) and Kingdom Come: Deliverance II (40.8M hours watched in 30 days) significantly impacted viewership, with Marvel Rivals entering the Top 10 in its first full quarter.See it on page 9
- 07VTubers are a significant trend, with Usada Pekora being the most popular, and creators like Caedrel and TimTheTatman (returning to Twitch) saw substantial viewership increases in Q1 2025.See it on page 3
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